“As soon as I finished my course, How to Make Money Online Teaching What you Love, I decided to test the theory of providing incentives to users and creating a sense urgency. This is the first time I’ve used this approach, and my experience has validated that it works.
Basically, I used the same techniques that Groupon uses. Through my classes and business contacts I collected student e-mails, facebook, twitter etc. But the FIRST people I reached out to were the students enrolled in my other courses. As soon as I finished the course:
- I made a course announcement to all the people taking my demo video course and sent an email to 500 people on my email list.
- I told them “Because you’re an existing student I’ll give you a really juicy discount of 75% off,AND it’s a limited time offer AND there’s only 100 left.” That really enticed people to go out and get the course. This type of deal creates a strong incentive for the user to buy.
- I actually created 3 coupons. 1 was 75% coupons for my 2 courses on Udemy, another was for people that subscribed to my website, and 1 was a 50% discount for social media through Twitter & Facebook
In the end, most conversions came from those already taking the course & subscribed to the website. This is a great sales technique. A lot of people are on the fence, but if you elicit urgency, it works!”
Bottom line – create an AWESOME online course and market it effectively.