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Instructor Coupon Codes

How to use coupon codes strategically

A coupon code is one of the things that makes Udemy unique for instructors. Coupon codes allow you to share your course with students directly, with a discount you control. When students buy using a coupon code, you keep 97% of the revenue even if you’re enrolled in our marketing and promotions programs. Think of a coupon code as a way to motivate students, create urgency, or show your thanks to your supporters.

Coupon codes can also be a 100% discount to give your course away for free. They are completely flexible for you to select any percentage off, so long as the sale price does not go below $10.


  • On Udemy, the only two places you can share coupon codes are in your promotional emails and the bonus lecture of your course. Outside of Udemy, coupon codes can be shared freely.

Go to your instructor dashboard & select “price and coupons” for the course you’d like to adjust to create a coupon code now.

Instructor Support: How do I create a coupon code?

Udemy Trust & Safety: Coupon guidelines

Keep more revenue and offer discounts

  • Get 97% revenue. You can create a coupon code for your course at full price or any other discount %, provided the sale price is $10 or higher. When students purchase your course using that code, you keep 97% of the revenue because we can track that it was your own marketing efforts that brought the student in.
  • A 100% discount=free. Delight friends, clients, or colleagues by offering a coupon code to take your course for free. If your course is new, you could gift it to a colleague, friend, or family member and ask for an honest review.
  • Get momentum for a new course. Creating a limited number of low-cost or free coupon codes can help you gain traction on Udemy and have a successful launch. You can also offer discounts periodically during special times such as back to school, holidays, or other moments when your students are eager.
  • Create a limited number of redemptions. Drive purchases by creating scarcity, and keep letting people know how many (or few!) are available over time.
  • Set an expiration date. Motivate people to purchase by creating urgency, so students debating your course will have a deadline to make their purchase. You could also offer a limited-time coupon code during an event or conference.
  • Track your marketing efforts. You can create as many coupon codes as you want, and track redemptions. To do this name your coupon codes so that you’ll remember where you shared them. For example if you had a Java course and created a coupon code for Facebook (JAVA-FB) and another for YouTube (JAVA-YT) you could track how many people used each and start to focus your marketing where it’s making the most difference.

Coupon code myths busted

Coupon codes are one key solution to help give your course a strong start, but, just like Goldilocks, a balance of free enrollments with paid enrollments is typically the best way to go.

Instructors who get both free enrollments and paid enrollments in the first 15 days go on to make 25 times more long-term than those who offer only free enrollments, and 3 times more than those who offer only paid enrollments.

Myth: You should give away your course to 1,000 people for free.
Busted: Unless your course is normally offered for free, generating thousands of free enrollments will only give you the illusion of success. Our data shows us that students who enroll in courses with free coupon codes are actually less engaged. Also, if you have 1,000 enrollments and very few reviews, savvy prospective students might be skeptical of your inflated numbers and be hesitant to enroll.

Myth: You should never offer free or discounted coupon codes because you put so much time into your course.
Busted: While it’s completely up to each instructor, when you first publish your course–unless you have a large existing email list or audience–it can help to issue free coupon codes to your inner circle to get their feedback and discover where you might need to improve.