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Course Promotion Carnivale: Build Your Landing Page

If you don’t have a website, then a landing page for your course is the way to go! This is where you’ll start growing an email list of subscribers, potential students of your course.


The following instructions will guide you through building a landing page using Mailchimp. Mailchimp is great for those just starting out because it’s absolutely free up to 2,000 email subscribers. Note that if you already have a website, rather than creating a landing page form as directed in this article, you’ll want to create an opt in form to add to your existing website

Sign Up

Register for your free Mailchimp account here. Once you’ve confirmed your account, you’re ready to get started!

Create List

From your dashboard, select “Create a list”. Then fill in the following screen:

create list

Once you hit “Save”, you’ll be asked to import your existing email subscribers. If you have some contacts already, go ahead and do this. If you don’t, don’t worry! Add at least one “test” subscriber to your list – this could be the email of a friend, or it could even be your own second email address.

add subscriber

Create Form

Now that you have a list with at least one subscriber, you can start creating your form (which we’re also referring to as a landing page).

select form

Mailchimp gives you the opportunity to build your form and then design it. This is your chance to showcase the content you wrote in the second task of the challenge! Add whatever fields you need to the form to make sure you’re communicating the value of your course to potential email subscribers. But remember, you don’t want to make it so long that scrolling is required – keep everything “above the fold”.

Switch over to the Design tab, and you can then customize the color, font and styling of the form however you’d like. For additional information on customizing MailChimp forms, go here.

Generate Link

While Mailchimp doesn’t give you the option to customize the URL for your landing page, you can achieve this by using Bitly. See here for directions on customizing a Bitly link.

What’s next?

That’s it! Now you have a landing page with an email opt in form. The next step is to drive potential students to your landing page. The link to your landing page is what you and your networks will post, re-share, email, forward to your friends, etc.

  • Focus on sharing your landing page in the places you identified in the first task of the challenge, but be careful of doing this in a spammy way. It’s always good practice to build yourself up as an expert in any new community before you start trying to “sell” anything. 
  • If you an online presence currently (Facebook, Twitter, YouTube, Pinterest, Tumblr, Instagram, or anywhere else), that’s a place to share too! 
  • If you have any permanent profiles online (Facebook, Linkedin, etc.) make sure you’re including a link to your landing page.
  • Finally, you can include a link to your landing page in the “website” field in your Udemy instructor bio page!

Course Promotion Carnivale

You’ve just completed the third task in our Carnivale Challenge, and we want to see what you’ve accomplished!

  1. Share the link to your newly created landing page in the Udemy Studio by February 12. Be sure to use the hashtag #Carnivale when you post.
  2. Get feedback from the community and our Instructor Team on your landing page content and design!
  3. Next up is Task 4 – get ready to create and optimize your YouTube channel!