Course Promotion Carnivale: Craft Your Language

Setting up a landing page for your course(s) allows you to start building an email list at the same time that you’re promoting your course. To be clear, the value of an email list is to gain an audience outside of Udemy (for engaging your existing Udemy students, check out these best practices for promotional announcements). Your email list will be your single most important marketing asset, but it doesn’t happen overnight – it takes time and dedication. So let’s get to work right away!

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This article will help you draft the written content you’ll use to summarize your Udemy course on your email opt in form (or what we also call a landing page). 

What content should you include?

 Your landing page should have at least 4 key pieces of informative content. Use this template to make sure you’re including the following:

  • The title of the course itself (of course!)
  • 1-2 sentence summary of what the course covers. This should tie back into the value proposition of the course and should focus on what problems it’s solving for your target student.
  • 3-4 short bullet points with specific highlights or tangible benefits of the course
  • An incentive so visitors join your list. If your course is published, you can say something like: “Enter your email and receive 40% off my top selling course: Drawing Techniques of a Veteran Comic Book Artist.” If your course isn’t published yet, the incentive should be a piece of cool free content, such as a new video tutorial on your YouTube channel.

This is also an opportunity to establish your credibility as an expert and get people excited to learn from you! What you say here will ultimately determine whether someone is willing to offer their email address in exchange for your instruction and other updates about your course(s). Don’t forget that the end goal of your landing page is to build an email list!

Best practices for writing landing page content

Be clear: Be as straightforward as possible. Avoid or define any words a mainstream audience wouldn’t know.

Be succinct: All key information should fit within the screen “above the fold,” ie. it’s all visible without needing to scroll. This means you have to keep it concise!

Be detailed: Even in a small amount of space, offer as much detail as possible. Describe your teaching style and how you’ll teach the course and support students along the way.

  • Use concrete numbers and figures where possible. For example, concretely state how many lessons or how much time (e.g. 60 minutes) it’ll take someone to learn your skill, you convey ease in a more convincing, believable way.
  • Use words like “easy” and “simple” (without overdoing it), which makes the course feel accessible to people of any level.
  • Include specific details that are tangible and meaningful, like how many minutes of X exercises are included.
  • Offer a specific value proposition that students will gain even in the very first lecture.

Course Promotion Carnivale

You’ve just completed the second task in our Promotion Carnivale, and we want to see what you’ve accomplished!

  1. Share the link to your Google Doc template with your own landing page content in the Udemy Studio by February 9. Be sure to use the hashtag #Carnivale when you post.
  2. Get feedback from the community and our Instructor Team on your planned content!
  3. Then move on to Task 3, where you’ll get to build your landing page and email opt in form!

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