Course Strategy Challenge: Scout the Field

In the Warm Up activity you determined which course topics fit your passion, strengths, and reputation. But to ensure your course’s success, you first need to verify that there’s a sizable market opportunity for the topic you want to teach.

Too often, we see instructors spending a lot of time and resources creating and launching high quality courses without really understanding the market opportunity for those courses ahead of time. Unfortunately, this situation results in low student enrollment numbers. To prevent that from happening, we recommend taking the time before you even create your course to understand the market demand and opportunity.

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This task will help you better understand what you’re competing against in the market. You will investigate what online courses or information products (books, podcasts, etc.) on your topic already exist. And finally, you’ll think through how your course will be different than those existing products.

Research Steps

 

  1. Go to Udemy and search for your course topic. Identify 3-4 similar courses. Take a look at the objectives of the course as well as the curriculum. Your goal here is to identify what students might already have access to and where you can uniquely add value.
  2. Go to Amazon, Google, iTunes, or other websites that might sell information products on your topic. Identify 3-4 books, podcasts, or other information products to research. Your goal here is to understand broader trends in the industry and how your course can stand out from other information products.

For both of the exercises above, ask yourself:

  • Do courses on your topic exist? Do information products on your topic exist? (If they don’t, you will want to understand the potential demand for a course like yours. The next task in this section will cover how to do that).
  • For courses that already exist, what do these courses have in common? What subtopics do they cover? What subtopics do they not cover?
  • For information products, what do these products have in common? What kind of information do they cover? What do they not cover?
  • Specifically for websites where you can read reviews, what do the reviews say? What are the top 3-4 critical feedback points from customers or students? What are the top 3-4 positive feedback points from customers or students? This information is useful so you have a sense for what subtopics to include in your course!

Use this template to record the results of your research.

Pro Tip: Once you have gone through both exercises, you can validate your research with friends, colleagues, and potential students to see if your findings are validated by real people.

 

Course Stategy Challenge: Earn Your Yellow Ribbon

 

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  1. Write down the results of your market research using this template.
  2. Share a link to your Google document in the Udemy Studio using the hashtag #CourseStrategy by August 5.
  3. Get feedback from the community and win a Yellow Ribbon!

Next Up: Find Your Fans!

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