Market Your Course: 101
If you’re getting ready to publish an eBook that’s related to your course content, you can actually use your eBook as a means to drive more traffic to your Udemy course. Follow the tips below to learn how to market your course using your eBook.
Tip 1: Entice readers to access additional materials within the first few pages
Many people make the mistake of linking directly to their Udemy course at the end of their eBook. They may write something like, “If you enjoyed reading this book, you’ll really enjoy my Udemy course. Click here to get 50% off.”
While offering a discount on your course is a great incentive to get more people to register, putting an incentive at the end of your eBook is a bad idea.
Most readers won’t reach the end of your book to even see the promotional page. Those who do reach the promo page will probably need more convincing on why they should purchase your course. And the majority of readers won’t convert after reading your message only once.
Promote your course within the first few pages of the eBook, such as in the “Foreword” or in “A Few Words from the Author.” Invite readers to join your book community and email list to access bonus materials that didn’t make it into the book.
Pro Tip: To be most effective, make sure these first few pages are visible in Amazon’s book preview.
Here are a few examples:
Example 1: Author Lewis Howes puts this tactic into practice in the very beginning of his ebook Ultimate Webinar Marketing Guide. Under “A Few Words From Lewis,” it states “Click below to watch a quick video message from Lewis before you start reading. [ebook website URL].”
Example 2: Jeff Walker entices readers with a website link in the “A Note to the Reader” section of his eBook, Launch. He explains that he has additional materials and case studies available at a membership site for the book, which creates an intrigue based on the exclusivity.
Tip 2: Capture email addresses via a squeeze page & send automated emails
Directing eBook readers to your eBook website to capture their email is a great way to keep the reader informed about your related course. If you click on Jeff Walker’s link, it directs you to a squeeze page (a webpage with the sole goal of getting your visitors’ email addresses so you can stay in touch with them).
From this squeeze page, you’ll know that the subscriber came from your eBook and is interested in more information about your course. Create automated emails to this group asking them to enroll in your course. Try offering them a 50% discount.
Squeeze Page Tips:
- Include a welcome message, like “Thanks for checking out my eBook. This is where you can access additional materials that I wasn’t able to include in my book.”
- Add an email opt-in form with a message like, “Enter your email address below to see all the additional resources for the book.”
Tip 3: Promote throughout your eBook
Rather than stopping at the beginning, it’s important to continue promoting your bonus materials throughout your eBook.
Offer readers additional resources and case studies that you couldn’t include in the book. Lead them to your squeeze page, where you’ll collect email addresses to send follow-up communications.
Of course, to get the most eyes on your eBook on Amazon, you’ll need to increase its ranking in its relevant category using the right keywords.
To learn how to launch your eBook and help it become an Amazon bestseller, check out fellow Udemy instructor, Scott Britton’s blog post on how his Kindle book became #1 on Amazon.