The third principle of an ideal Udemy course is “Exceed Expectations”. Whose expectations? Your students’! Students on Udemy tend to be highly tactical and have concrete learning objectives. They like learning skills they can apply in their day-to-day life, whether that skill is learning how to code a website or learning how to bake a cake.
When students purchase your course, they aren’t just buying a video lesson, they’re investing in their own future — and you’re helping them achieve their dreams. Here’s how:
- Establish clear expectations about what your course will and won’t deliver. This includes everything from setting clear learning objectives to explaining how frequently you’ll answer student questions. By making clear in your course summary, learning objectives, promo video, and elsewhere what you will cover, how you will cover it, and how engaged with your students you’ll be, you’ll be creating a transparent and exciting learning experience for your course. Then shatter these expectations by delivering even more than promised!
- If you’re ever confused about what to say in a course summary, or how to best design your course promo video, always think about your potential students. How will your course help them? What will they know or be able to do afterward that they couldn’t before? Make sure that your course identifies how it will change your students’ lives — and then go out there and make it happen!
For more information on Exceeding Expectations check out the “Exceed Expectations” lecture in the How-To Course.