Udemy instructor Scott Britton has two courses—each with over 90 reviews, averaging 4-5 stars. Below, he shares one thing all instructors can do to double their reviews. Enjoy!
What if I told you there was a simple thing you can do to double, maybe even triple your course reviews with almost no work?
One of the things I’ve learned about copywriting and marketing is that you acheive the best results when you direct people what to do.
For example, if you want more reviews for your course, you need to ask students to leave a positive review if they feel the course deserves it…
The thing is, there’s a gaping opportunity most instructors are missing when encouraging students to leave reviews.
Majority of instructors only ask students for a review at the end of the course.
A large portion of the students never make it to the end of the course; they decide to skip the conclusion or only finish 75% of the course for whatever reason. As a result, they never encounter that call to action to leave a review which prevents instructors from capturing a review from someone who may have thought their course was stellar.
A simple tactic you can implement to alleviate these instances, is to ask students to leave a positive reviews throughout different parts of the course. For example you could split the course modules up into 4 quarters, and at the beginning of each quarter prompt students to leave a review in a non-abrasive way.
Here is an example statement you could use:
“Hey and welcome to module [x]…before we dive in, I want to ask you a favor. I know we’re not finished yet, but if you’ve already gotten a lot of value of this course, would you mind leaving a review? Even just clicking on the the number of stars you feel the course deserves so far would be helpful. I’m asking you now since a lot of students of students originally intend to leave reviews at the end of the course, but never do because they forget or never finish the course for whatever reason.
If you’re not sure right now, you can always change the review or just leave one later. It’s totally up to you.
Okay on with the show..”
I tried this tactic on one of my two courses, Master Gmail to Be 10x More Productive, and I have almost double the amount of reviews per student than the other one: Sleep Hacking – Have More Energy, Spend Less Time in Bed.
What have you done to drive reviews for your course?
Scott Britton is a startup enthusiast and writer based in New York City. He’s currently a business development executive for SinglePlatform which recently was acquired for 100 Million dollars by Constant Contact. He writes about business development, life hacks, and personal development at Life-LongLearner.com. You can find him on twitter at @Scottbrit.