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Google Analytics

With Instructor Analytics on its way in the summer of 2018, we’ll be phasing out the Google Analytics feature in the coming months, for instructor accounts that previously utilized the tool. Instructors who did not use the Google Analytics feature previously, however, no longer have access to this Third-Party integration option.

Instructors who have used the Google Analytics feature before can continue to integrate Google Analytics Tracking IDs into their courses, and courses with existing Google Analytics Tracking IDs will be able to use them until Instructor Analytics is launched.

Instructor Analytics will provide important data about your students and courses, and we’re confident it will provide a more useful and personalized experience than our existing Third-Party Integration tools. Instructor Analytics will become available shortly after Udemy LIVE (July 27-29).

Linking Google Analytics with Udemy gives you better insight into your course. Google Analytics can be used to do things like track visits to the course landing page. This article will help you set up a Google Analytics account and use it with your course on Udemy.

Creating a Google Analytics Account

From your browser, navigate to Google Analytics. You can use an existing Gmail account, or create a new one.

Use the name of your course as the Website Name and the course landing page URL as the Web Site URL e.g., https://www.udemy.com/learn-cool-stuff. Fill in the rest of the form and click Get Tracking ID.

Copy the Tracking ID and return to the course management page on Udemy. Scroll down to the Third Party Integration section under Course Settings. Paste the Tracking ID and click Save.

It will take some time to get clicks, but when you go back to your Analytics account, you will see the option to view All Pages.

Below is a list of the URLs that can be used to create conversions.

Page                                              Visible URLs                                                            Destination Dropdown
Course Landing Page                 /{course-title}/
Course Checkout Page               /{course-title}/
Successful payment page          /cart/success/                                                                Regular Expression
Course taking page                    /{course-title}/course-dashboard
Lecture page                               /{course-title}/course-taking/lecture/{lecture-id}


Now you’re ready to track conversions with Google Analytics!