How To Design & Create a Webinar
Webinars are nothing more than seminars that are done over the Internet. They’re virtual training sessions or lectures presented live or recorded. And, like traditional presentations at conferences and trade shows, they incorporate the use of PowerPoint slides, videos, and interactive Q&A.
Webinars are easy to host and a great way to help promote your Udemy courses.
Aa a Udemy instructor, you can harness the power of a webinar to connect with a global audience!
Benefits of a Webinar
- Generate leads by building your mailing list with participants who sign up.
- In a short amount of time—usually around 60 to 90 minutes—you can teach others your craft without having to travel, spend a lot of money, or take a lot of time out of your busy schedule.
- Get to know your target audience’s needs better through interaction, even if only during the Q&A segment. Understanding your audience will allow you to tailor your products and increase sales.
- Raise brand awareness, connect with other businesspeople, and showcase your expertise on a subject while gaining trust from a new audience.
- Increase visibility and profits
- Forge rewarding relationships with fellow experts, other businesses, and direct clients
- Promote your other products and services (i.e. your Udemy course!) during your webinar and potentially increase course sales
How to Use a Webinar to Boost Your Udemy Income
A great example of the power of webinars is Lewis Howes, a former pro football player and entrepreneur. He wrote The Ultimate Webinar Marketing Guide based on building his business with webinars.
But let’s take what others have done with webinars and apply it to you, the Udemy instructor in search of more students.
How can you use a webinar specifically to increase your Udemy income?
Build Your Mailing List
The simple act of building a mailing list can have a profound effect upon the number of students that enroll in your course. But, for many instructors, actually building up an email list isn’t so simple after all.
Using webinars, you can put yourself out there on the Internet in front of hundreds or even thousands of new people while encouraging them to opt in to your mailing list for more information.
Steps to Get Started With Hosting Your Webinar
Step 1: Pick Your Webinar Hosting Style
There are a few ways to produce a successful webinar, so you can pick the route that you feel most comfortable with, or you can try out different options and see which ones work best for you.
- Put together your own free webinar: Promote it through your social media channels, your website, and through other professional networks – You can do it alone if you already have a large following on social media and through your mailing list. Otherwise, this might be a tough task to pull off. Learn more how to promote your webinar with our other how-to article.
- Jump on someone else’s webinar – Ask to be a part of the event and show them what you have to offer so you can use the opportunity to reach new people.
- Host your own webinar in collaboration with other experts in your field – You’ll collectively promote the same online event, reaching a larger number of people than you would’ve reached on your own. And you’ll essentially be cross-promoting one another, which means followers of another expert in your field may learn about you and want to follow you as well!
Step 2: Decide What Platform to Use to Host Your Webinar
Below are two of our favorites as well as detailed how-to directions so you can set up your first webinar today:
Google Hangouts – It’s free!
Step 1: Visit your Google+ page and then expand the sidebar to select Hangouts.
Step 2: Click Hangouts on Air.
Step 3: Input all of the information about your webinar, including the date, time, and audience. Click Share when complete.
Step 4: Choose a design for your webinar’s page. Upload a trailer for your audience to enjoy prior to the webinar to get them excited.
Step 5: Activate the Showcase and Q&A options so you can share links (especially links to your Udemy course using your instructor coupon code, or email opt-in page) during the webinar, and to include an interactive Q&A session.
Step 6: Promote it! Click on Invite More to manually invite people. Share the direct link to the webinar page via your mailing list and social media pages. Or use the embed code to add it to your website.
Step 7: When the webinar day has arrived, click Start to begin the broadcast. Click Screenshare, select the active window, and click Start Broadcast to go live with your slideshow presentation.
EasyWebinar – It Takes 10 Minutes to Set Up!
Step 1: Create and log into your account at EasyWebinar.com, click on Add Event, and then click on One Time Event.
Step 2: Fill in the information about your webinar.
Step 3: Click on Registration Page and choose your design theme. Go to the Page Settings tab and write your webinar title, subheading, and description.
Step 4: Click on Thank You page and write your message to those who sign up for the webinar. Here is your chance to offer a free gift as an incentive for them to share the event information with others.
Step 5: Set up your free gift under the Share Incentive tab.
Step 6: Click on Event Page and type in the event information.
Step 7: Click Notifications to set up confirmation emails for those who register, and to send reminder emails shortly before the webinar is set to start. You can even send out a recording of the webinar to those who missed the event by setting it up in the After Event tab.
Step 8: Click Save and Publish. When ready to go live, you’ll stream using YouTube Live or Google Hangouts.
How to Design Your Webinar For More Traffic and Course Sales
Step 1. Identify Your Topic
First, you’ll need to identify a topic or main focus idea, which should be related to your Udemy course. Ideally, your webinar will serve as a great intro or feeder to your course.
The topic should ultimately be your area of expertise. If you need help brainstorming, collaborate with other professionals in your industry, or post questions on group message boards on Linkedin.
Webinar Topic Inspiration
If you need some help figuring out how to organize a webinar, attend some free webinars and see how instructors deliver information and interact with an audience. You can find free webinars through lots of sponsored posts on Facebook, or browse through a published list.
Once you’ve determined what you want your webinar to be about, create videos, collect insightful facts and images, and make a slideshow presentation that will be easy for your audience to follow.
Step 2: Require Registration for Your Webinar
Getting people to register for your webinar before it happens means that you can collect new email addresses to add to your mailing list. You can then communicate with these people both before and after the launch of your Udemy course.
Offering a sign-up incentive, such as a free gift (eBook, lecture, YouTube video course, etc.) is a great way to get people to register and sign onto your mailing list.
Create an email opt-in page specifically for your webinar so you can track exactly who is signing up. Be sure to share the link to your email opt-in page with your current subscribers and followers on social media.
Takeaways | 3 Simple Steps to a Successful Webinar—and More Students!
Host a free webinar
The keyword here is “free” because you want to entice as many people as possible to join the webinar and see what you’re all about.
If you’re used to speaking in front of people and you really know your stuff, this is a great opportunity to blow them away.
Require Mailing List Opt-Ins During Webinar Registration
Even if you get hundreds or even thousands of people to sign up for your webinar, it probably won’t make a big impact on your business if you can’t stay in touch with them.
Start Promoting Your Course During the Webinar and via Your Mailing List
In addition to promoting your course during the webinar use your mailing list to encourage people to enroll, perhaps by offering an exclusive discount.
Ultimately, hosting a free webinar is a great way to expose yourself and your talents to more people. Once they know you, and know that they can trust your expertise, they’ll be more willing to see what else you have to offer. In other words, they’ll be more willing to pay for your Udemy course!