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How to: Get Record Course Sales Your First 30 Days on Udemy

Do you remember when you first published your Udemy course? When you clicked “Publish,” you probably experienced a moment of euphoria. Then, slowly, panic took over as you realized you had to figure out how to market and sell your course.

At Udemy, we get to see behind the scenes of instructor course creation and promotion, and we put together tactics you can use during your first 30 days of promotion. In this article, we will go through marketing tactics for both instructors with communities and instructors without communities.

Tactics for Instructors with Communities

Day 1:

1.  Optimize your Udemy course sales page copy for conversions. Check out our article on how to Turn Your Udemy Course Page into a Perfect Ten to learn more.

A) Ensure that your subtitle is descriptive and compelling. Make it easy for potential students to envision themselves in your course. Spell out exactly what they’ll be able to accomplish after taking your course.

B) At the top of your course description, highlight benefits that your audience would find appealing. Example: Become one of the world’s earliest Swift developers with this introductory course on Apple’s new programming language.

 

C) If you published a paid course, make a number of lectures within the course available for free so potential students can get a feel for your teaching style and are enticed to enroll.

D) Add quotes and student testimonials to establish credibility. 

 

2.  Add a link to your course in your email signature: Have you heard—I’m now accepting students into my Advanced Knitting for Comedians course! Join me here now for 40% off: http://udemy.com/yourcouponcodelink. 

 

Day 2:

1.  Send an email blast announcing the launch of your course.

Instructor, Kimberly Talyor, earned almost $4,000 in 7 days using this strategy. She had a 5% conversion rate with the 9,500 emails she sent out. You want to consider having a higher price point if you have a large following, because your subscribers may respond better to a higher price point.

Here are the copies of the emails that she sent out:

EMAIL #1: Send Day 1

Screen Shot 2014-06-30 at 1.53.03 PM

—–

EMAIL #2: Send Day 3

Email #3: Send Day 6

Day 3:

1.  Optimize your blog, website, and email opt-in for course enrollment.  Check out our Guide to Converting Traffic to Students for examples.

A)  Create a banner above the fold that links to your Udemy sales page. 

B)  Offer a discount or freebie on your course as an incentive to join your email list. For example: “Receive 40% off my new course when you subscribe.” or “Get a free Marketing 101 ebook if you subscribe!”

C)  Once anyone joins your email list, set up an automated welcome email containing a blurb and coupon code link for your course.  Check out our Guide to Converting Traffic to Students for examples.

 

Day 6:

1.  Hold a YouTube campaign.

THE 3-PART CAMPAIGN: Below is a sample campaign to use for a YouTube promotion.

VIDEO 1: Announce your limited time promotion for your course, what they’ll learn in the course, how many students you taught so far, and some of the reviews/testimonials it’s received.

VIDEO 2 (post 2 days later): Think about the objections your subscribers would have to enrolling in your course now, and in your video/email, respond to those. Perhaps share a personal story and remind them there’s only x days remaining in your campaign, so it gives them a sense of urgency to enroll.

VIDEO 3 (post 4 days later): 24 or 48-hour reminder video/email letting subscribers know they’ll receive this really great discount for just 24 or 48 more hours, and they should join if they’re interested in learning how you accomplished xyz.

 

Day 9:

1.  Hold a free webinar containing a preview of the course material. Provide a ton of value to webinar attendees by sharing core principles and concepts on your subject matter. At the end of the webinar, inform attendees that they can enroll in your course for the next 24 hours for 40% off. Then, send the discount code again via email with notes from the webinar as a follow-up.

 

Day 13:

1.  Hold a Scholarship Contest where your followers enter to win a free spot in your course. When people tweet about your course during a certain period of time, enter them into the running for a free seat in your course.

 

Day 18:

1.  Answer relevant questions on Quora. Having thoughtful responses on Quora will help with SEO and discovery. However, keep in mind that there is a right and a wrong way to offer a link to your course for more information. Instructions on how to properly post on Quora (so you don’t get banned :)) are here.

 

Day 20:

1.  Hold a Facebook ad-hoc campaign. 

From Instructor Tony Gaskins:

“To promote my course Become a Professional Life Coach, I posted on my Facebook page [over 24,000 Likes] asking the single moms of 2 children or more to inbox me. I gave them all a course coupon to use by Oct 25th. They all did. I also sent it to 10 friends with the same deadline. Then, I sent an email to my mailing list offering them 75% as a ONE-TIME offer and gave them until October 31st to use it.I earned over $1,500 in one day and over $7,500 in October alone from this promotion.”

Day 25:

1.  Reach out to your LinkedIn contacts. This will be the final push before the 30 day mark.

A) Export the contact information of your LinkedIn connections. Check out our How to Leverage LinkedIn for Online Course Conversions article for step-by-step directions.

B) Open the CSV file in Excel and remove any irrelevant contacts from your list.

C) Import the CSV file to your email provider (AWeber, MailChimp, etc.)

D) Create a personal email to send out. You can check out our email copy examples in our How to Leverage LinkedIn for Online Course Conversions article.

 

 

Tactics for Instructors without Communities

If you don’t have a large existing online following, email list, YouTube subscriber base, etc., then no worries. We put together a list of tactics you can use to launch your course.

Day 1:

1.  Optimize your Udemy course sales page copy for conversions. Check out our article on how to Turn Your Udemy Course Page into a Perfect Ten to learn more.

A) Ensure that your subtitle is descriptive and compelling. Make it easy for potential students to envision themselves in your course. Spell out exactly what they’ll be able to accomplish after taking your course.

B) At the top of your course description, highlight benefits that your audience would find appealing. Example: Become one of the world’s earliest Swift developers with this introductory course on Apple’s new programming language.

 

C) If you published a paid course, make a number of lectures within the course available for free so potential students can get a feel for your teaching style and are enticed to enroll.

D) Add quotes and student testimonials to establish credibility. 

 

2.  Add a link to your course in your email signature: Have you heard—I’m now accepting students into my Advanced Knitting for Comedians course! Join me here now for 40% off: http://udemy.com/yourcouponcodelink. 

3.  Aim to get 25-50 students enrolled in your course and 5-10 course reviews asap. This will help boost conversions. You can do this by reaching out to select Linkedin contacts, past colleagues, peers, followers, etc. with a discount link to access your course potentially at a discount for limited time/quantity. (Here is how to create your first discount code.)

Here’s a sample message: Hi there! I just published my Advanced Knitting for Comedians course on Udemy, and I could really use your help. My goal is to get 50 students into my course and 10 course reviews by this Friday. Will you be one of my first 50 students and leave your honest review? Here is a 75% discount code for you to enroll today: http://udemy.com/couponcodelink. I worked really hard on the class and think you’ll get something out of it. Also, feel free to pass the savings into any worthy friends and post it on social media. Thanks for your continued support!

 

Day 5:

1.  Post a discount link to your course on all social media profile bios. This includes Twitter, Facebook, LinkedIn, Google+, Instagram, Meetup, Skillshare, and any bios you have as a contributor to blogs/publishers such as Mashable, Forbes, Think Traffic, etc. Danielle Leslie, Proud Creator of Advanced Knitting for Comedians. Enroll here: http://udemy.com/yourcouponcodelink… Join me in my new Advanced Knitting for Comedians course! http://udemy.com/yourcouponcodelink

 

Day 8:

1.  Write a blog post announcing the launch and/or seasonal promotion of your course. Here’s a sample blog post from Ben Parr  and Erica Swallow.

2.  Share your blog post across all social media profiles. Hopefully by now, you will have around 20 of your friends and family enrolled in your course to help convince others to join when they land on your sales page.

 

Day 12:

1.  Post your course trailer and free lectures on YouTube. Link to the course in the first line of the YouTube video description. Make sure your video title contains keywords your audience is searching for so it shows up in Google search results. Optimize your YouTube videos for search and discovery.

 

 

Day 15:

1.  Reach out to your LinkedIn contacts. This will be the final push before the 30 day mark.

A) Export the contact information of your LinkedIn connections. Check out our How to Leverage LinkedIn for Online Course Conversions article for step-by-step directions.

B) Open the CSV file in Excel and remove any irrelevant contacts from your list.

C) Import the CSV file to your email provider (AWeber, MailChimp, etc.)

D) Create a personal email to send out. You can check out our email copy examples in our How to Leverage LinkedIn for Online Course Conversions article.

 

Day 18:

1.  Create a Facebook event for your course promo and invite all of your contacts.

2.  Create an Eventbrite event page for your course launch or promo. This will be good for SEO and organic discovery.

 

Day 20:

1.  Guest blog on a site that reaches your target audience. First, ask a blogger if you can guest blog. Next, try to write a “wildly successful” post sharing tips related to your course. Remember to link to your course during the post and/or in your bio.

 

 

 

3 thoughts on “How to: Get Record Course Sales Your First 30 Days on Udemy”

  1. It’s going to be ending of mine day, however before end I am reading this fantastic piece of writing to improve my know-how.

  2. Cool article, It was helpful.

  3. Alee says:

    really helpful article! and has a lot of useful information

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