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How to Leverage LinkedIn for Online Course Conversions

tumblr_n5j5aumXZM1tx3dsoo2_1280If you’ve read our Quick Wins article, then you know how effective a 7-day email campaign can be in converting your subscribers into your Udemy courses.

Perhaps you’ve already run a successful Quick Win email, YouTube, or Facebook campaign and you’re looking for another approach. Or perhaps, you don’t have an email list or YouTube channel yet but still want to reach potential students.

In this article, we’ll show you how Linkedin can help you send a personalized email informing your close contacts about your course.

1. Access your LinkedIn profile

Under the “Connections” menu, click on “Keep in Touch.”

Then click on the settings option in the upper right:

 

2. “Export LinkedIn connections.”

Then you have the ability to export the contacts into a CSV file:

3.  Open the CSV file in Excel, and remove all irrelevant contacts from your list.

Your ultimate goal with this exercise is to email a segment of your LinkedIn contacts about your course. If you’re like me, you’ve accumulated 500+ contacts over several years. The last thing we want is for you to spam all of your contacts. So, make sure there’s no one on your list who would take offense to receiving an email from you.

3. Import your selected contacts into your email provider (AWeber, MailChimp, etc.)

If you haven’t started building your email list and aren’t yet using an email service, then you can send the emails using Mail Merge in Gmail.

4. Send an email out letting your contacts know about your course and invite them to join.

Now that you’ve shaved your list of Linkedin contacts down, you can make your email very personal. Here is are two example email—one more serious and one more casual:

Hi Brandon,

How are you? I published my Marketing in a House of Cards Age: Beginner’s Guide for Data Scientists course on an online learning site called Udemy. In the course, I was able to take a deep dive into how customer data collection is now shaping the way we design marketing channels and campaigns. So far, I’ve had over 100 people enroll. There’s also a mobile app for my course included, so many of the people in my course are learning on the go.

Take a minute to view my course trailer video here <link to your course with your instructor coupon code> and see if it’s something you’d like to take in your free time. You can use that same link to get a 20% discount on the course if you’re ready to dive in. And of course, feel free to share with colleagues via email, on Linkedin, and on Facebook because I’d like to reach as many people with this as possible. Hope this is helpful for you.

Regards,

Danielle

 

Hi Brandon,

How’s it going? I published my Art of Karaoke Singing course on an online learning site called Udemy. In the course, I was able to nerd out on my love for karaoke, and so far I’ve had over 100 people enroll to learn from me! The site makes it really easy and fun to learn new things, and there’s even a mobile app for my course, so you can watch it on the go.

Definitely take a minute and check out my course trailer video here <link to your course with your instructor coupon code> and see if you think it’s something you’d want to take in your free time. You can use that same link to get a 20% discount on the course if you’re ready to dive in. And of course, feel free to share with your friends who would be excited about a lesson in karaoke. Hope you like it!

Regards,

Danielle

 

And that’s it! Good luck with letting your Linkedin contacts know about your course!

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