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How to Optimize Your Website for Udemy Course Sales

tumblr_n367jeSqBo1tx3dsoo2_1280It is important to know how to optimize your website for Udemy course sales. If it is done correctly, it can help you formulate the highest converting channel–an email list. In this article, we will walk you through optimizing your website for Udemy course sales. If you do not have a website, you can create a sales page. The ideal landing page for Udemy course sales would be a hybrid of a sales page and a squeeze page. You want to provide an email opt-in, along with the option to “buy now!” In the second part of this article, we will walk you through setting up and optimizing your landing page for Udemy course sales.

Part I: Your Website

1Add a hello bar to your website announcing your course and/or offering a discount.

You want to have something that stands out to catch the visitor’s eye. You don’t want to use colors that blend in with the rest of the website. Offering a discount will create an incentive for them to click on the link to go to your course.

2Add an incentive above your email opt-in that’s related to your course (ideally, your opt-in will be above the fold).

Similar to your hello bar, you want something that stands out and provides an incentive for them to opt-in immediately. You can offer a discount to your course, free newsletter, or even a free ebook by opting in. You should also use a call to action button. The second step is to set up an autoresponder sequence that starts with a welcome email (with the incentive that you promised them) and several emails afterwards reminding them to enroll in the course. Check out our Guide to Converting Traffic to Students for examples.

3Include an ad or graphic linking to your course. (Ideally, this would be above the fold.)

You can have multiple ads promoting the different courses you have on Udemy. Seeing the same message several times will help encourage visitors to check out your course page.

4Include a course section on your website that talks about the topics and benefits that your course(s) offers.

If you have multiple courses on Udemy, you have the ability to promote them all here! You should also include your course promo video in this section. Remember to add links to your Udemy course so they can instantly enroll if they are interested!

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5

Have a “Buy now!” option

You should give them the ability to immediately enroll in the course. After watching your course promo video and reading through the course topics and benefits, they should see an option to “Buy now!” They may need to see the same message multiple times before taking action. Therefore, you should have a “buy now” option throughout the sales page. You want to make sure that you will have a good call to action for this. For example: “Learn how to sing karaoke now and get 20% off!” or “Enroll now and save $50!” or “Get started now!”

Part II: Your Landing Page
[hybrid of a squeeze and sales page]

 

1 Create your sales page.

Website hosts like LeadPages will allow you to create a landing page in a cost and time effective manner.

2

Create an email opt-in above the fold with an incentive.

Since email is the highest converting channel, we want the first message that they see is to opt-in.

The goal of a squeeze page is to squeeze out emails.  You want something that stands out and provides an incentive for them to opt-in. You can offer a discount to your course or even free video lessons by opting in. You should also use a call to action button. For example: “Send Me My Videos” or “Sign me up!”

The second step is to set up an autoresponder sequence that starts with a welcome email (and the incentive that you promised them) and several emails afterwards reminding them to enroll in the course. Check out our Guide to Converting Traffic to Students for examples.

 

3

Insert a Promo Video for your Udemy course.

You should look at your course promo video as a sales pitch that shows your audience your teaching style and personality. You want to make sure that you stand out and show how your course differentiates from others. You want to explain who the course is made for, why they should take it, why the course is important, and what they will learn. The course description can be a “make it or break it” factor when determining whether or not to enroll in the course.

 

4

Have a “Buy now!” option below the fold.

The goal of a sales page is to get them to buy immediately. After watching your course promo video, they should see an option to “Buy now!” They may need to see the same message multiple times before taking action. Therefore, you should have a “buy now” option throughout the sales page. You want to make sure that you will have a good call to action for this. For example: “Learn how to sing karaoke now and get 20% off!” or “Enroll now and save $50!” or “Get started now!”

 

5

Include the topics that you will cover in the course and the benefits.

Remember: your landing page is meant to be a sales pitch to a potential student. You should also have a “Buy now!” option below this area.

 

6

Include testimonials from your current students.

This will provide “social proof” for your Udemy course. Having testimonials will make you look more credible and knowledgeable.

 

7 Include a bio of yourself

A potential student will want to know who is teaching the course. They want to make sure that the instructor is credible, knowledgeable, and appropriate to teach that specific course. You want to include recognitions, accomplishments, and/or expertise to convince them that you will have the ability to deliver quality content in the course.

8Have an email opt-in form at the bottom of the page for those who are not ready to enroll just yet.

There will be times where a visitor may be interested in your course but will feel like it’s not the right time to enroll for whatever reason. The best way to capture this group of people is to create an email opt-in at the bottom to enroll into your newsletter and the option to receive future deals and announcements for future courses. Just like the email opt-in on top of the page, you can then send out autoresponders to continue to remind them to enroll in your course. For an example of an autoresponder sequence, check out out our Guide to Converting Traffic to Students.

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So what are you waiting for? Let’s get started!

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