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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year.

But planning an effective seasonal campaign not only takes a lot of organization, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.

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SOURCE:  https://blog.hubspot.com