How to Promote a Webinar

2Even if you’ve already created a webinar and you’re ready to go, your work isn’t finished just yet. The next step is promoting your webinar.

Check out the tips below for easily promoting your webinar after you’ve designed and created it.

Step 1: Promote Your Webinar Through Multiple Channels

In addition to promoting your webinar via your email list and social media channels, you can also use other services, such as guest blogging, partnering with others on their webinars, and contests.

You can even use press release syndication services to help you get the word out to a much larger audience:

Step 2: Be Prepared, Get Excited!

As you prepare for your upcoming webinar, get excited!

Continue promoting it consistently to get—and keep—people interested. Show them what they can expect to get from your webinar so they can become just as excited as you are.

  • Understand the needs of your audience, and try to anticipate their questions so you can develop content for your webinar that will really show off your expertise.
  • Bring solid content, not just teasers, to your webinar. The goal is to provide value that the attendees can walk away with.

Once you know the quality content that you’ll be providing during your webinar, you can use this information to let people know exactly what they can expect.

The more people know about your event, the more likely they’ll be to attend because they won’t view it as a potential waste of time—in other words, they’ll know there will be a lot of value to derive from your webinar.

Step 3: Mention Your Udemy Course During Your Webinar

While speaking to your audience during the webinar, make mention of your Udemy course several times in a tasteful way.

In other words, gently promote the course without overdoing it. You don’t want your audience to think they signed up for a sales pitch.

Plant the seed so that when you refer your mailing list recipients to your course later on, they’ll already know what you’re talking about and they’ll already be interested in learning more about it.

  • Hosting your webinar prior to the launch of your Udemy course? Direct your audience to your early bird opt-in page.
  • Hosting your webinar after the launch of your Udemy course? Provide your audience with a Udemy instructor coupon code for the course.

Step 4: Follow-Up and Promote Your Course to Your Webinar Mailing List

After the webinar is over, you can promote your course to your mailing list so they can learn more about the topics discussed in the webinar.

  • Pre-Launch: Use your mailing list to get recipients excited over your upcoming course. Offer incentives, such as discounts, to encourage signups.
  • Post-Launch: Offer an incentive for recipients to sign up, such as a Udemy instructor coupon. Let your audience know the course is an extension of the high quality content in your webinar.

Takeaways | 3 Simple Ways to Promote a Webinar—and Your Udemy Course!

  1. Promote Through as Many Outlets as Possible: Identify a variety of appropriate promotional outlets you can use to reach a larger number of people. Use partnerships, guest blogging, contests, your mailing list and social media channels, as well as press release syndication services.
  1. Focus on the Value of Your Webinar in Promotional Posts: Whenever you promote your webinar, focus on the valuable content people will receive by attending.
  1. Don’t Forget to Use Your Webinar to Promote Your Udemy Course: Whether your webinar will take place prior to or after the launch of your Udemy course, use it to get webinar participants excited by enrolling to learn more from you.

Just because you’ve taken the time to create a great webinar doesn’t mean you’ll get a lot of signups; instead, you also have to set a strategy for promoting your webinar to your target audience. This is the best way to encourage a larger number of participants and, in turn, a larger number of students for your Udemy course.

Need to figure out how to make a webinar before you promote it? Read our article on “How to Create & Design a Webinar!”

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