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Make or Break It: Introduction Video Case Studies

Your introduction lecture is one of the most important lectures in your entire course because it’s your first (and sometimes only) chance to convince students that your course is the correct one for them. After that first lecture, you want students to commit to the learning journey that you have planned for them. In our previous resource articles we showed you how to structure your introduction lecture and shared some successful strategies for filming.

Nothing says that you believe in your material more than getting on camera – this allows your students to both know and trust you. We enlisted the help of an on-camera superstar, bestselling instructor Alexa Fischer, to coach two first time instructors through the filming of their first lecture. Now we’re excited to share the results with you!

Richard…Take 1!

Check out Richard’s first take at his intro lecture and Alexa’s video feedback:

Richard…Take 2!

Richard incorporates Alexa’s suggestions and re-films the lecture, then Alexa offers him some final feedback:

For a better sense of how Richard structures his first lecture, you can watch the full intro lecture video here.

Errette…Take 1!

Errette films a first take of his intro lecture and Alexa gives him some valuable feedback:

Errette…Take 2!

Errette incorporates Alexa’s suggestions and re-films hist lecture, then Alexa closes with some final thoughts:

To watch Errette’s full lecture, go here.

We also encourage you to read through Alexa’s 10 Tips to Be Confident and Comfortable on Camera.

Now it’s your turn. Follow these steps for producing the first lecture and you’re on your way to a successful course!

  1. Write a script of your first lecture per the suggestions in this article and using this template.
  2. Rehearse your script. There’s no need to read your lines word for word – in fact, this can feel too unnaturally…well, scripted. But feeling prepared and confident when you turn on the camera will go a long way toward engaging your students. Rehearse in front of the camera to get comfortable. You can also try setting up a toy or photo to speak to if it feels odd speaking to just the lens. Be yourself, smile, and use hand gestures just as you normally would.
  3. Film your introductory lecture by following the recipe in this article. Technical questions? Ask other instructors in the Udemy Studio.
  4. Upload your lecture as a test video and post the link in the Studio for feedback from the community!
  5. Feeling good about the results? Go ahead and upload the lecture directly into your draft course Curriculum!

2 thoughts on “Make or Break It: Introduction Video Case Studies”

  1. Oh God! I have been using Google Hangouts for over two years now and so don’t consider myself to be camera shy at all – but the points you raise in the two case studies you share make me nervous!
    I am starting out with creating a course on Udemy but I am an Engineer who was stuck behind a computer screen for decades and decades – so I am NO presenter at all. Your case studies make me nervous!

  2. Jason Short says:

    This was a SUPER helpful series to watch. I might have not done some of the adjustments without seeing the before and after. It really does make a huge difference.

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