About Udemy Affiliates

Udemy partners with thousands of affiliates and publishers to get your courses to a larger and more diverse audience. Affiliates bring new users to Udemy and reactivate existing users to discover new content and purchase more courses. They promote your courses via their webpages, email newsletters, articles, social media posts, and more. Affiliates also keep Udemy visible and competitive among the other options in online education. We reward all these efforts using a competitive commission structure and incentivize them to drive more new students to Udemy. Learn how to opt in to the affiliate program.

Sales attribution and revenue sharing

As an instructor, you’ll receive 25% of the net amount on all affiliate sales. A sale is attributed to an affiliate only if the student recently clicked a Udemy-specific affiliate link or button.

About 3% of affiliate sales use an instructor coupon. If an affiliate drives a student to Udemy and/or to your course in one of the following ways, then it’ll be attributed to affiliates but use your coupon:

  • An affiliate promoted your course and coupon code to their audience.
  • An affiliate brought a student to Udemy, who used your coupon code within the next 7 days.

Though your revenue share on affiliate purchases is lower than it would be with just your coupons, the program also increases the reach of your coupons and helps you gain incremental students. If you want to minimize the chances that affiliates promote your coupon codes, use best practices when generating coupons for your course: set redemption limits and an expiration date for each code you create. You can also opt out of the affiliate program entirely if you wish. Learn more about Udemy’s Pricing and Promotions Policy.

Benefits of the affiliate program

Vast network
Our global network spans over 19,000 affiliate partners. That’s 19,000+ sites that drive tens of thousands of new students to your Udemy courses every month.

Vetting process
Our affiliate partners go through a strict screening process. When deciding whether to accept an affiliate into our network, we consider the following:

  • their traffic volume
  • the quality of their traffic
  • their alignment with Udemy’s brand

If an affiliate violates our terms and conditions or attempts to game the system to their benefit, they will be removed from the network.

Steady improvements

We’re always striving to improve our affiliate program to better promote your courses. This includes the following efforts:

  • adding more influential partners to our program
  • expanding our network internationally to reach students all over the world
  • making sure our commission and bonus structures are encouraging the right behaviors from our affiliate partners

Got an audience outside Udemy? Learn more about how you might qualify to promote other Udemy courses as an affiliate partner.

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