Create your course landing page
The course landing page (CLP) is your place on Udemy to market your course. It’s the first thing potential students see when searching for a relevant course. Information on this page will help them decide if your course is of value to them. So create a dynamic and compelling CLP that showcases why someone would want to learn from you.
Factors that drive student decision-making
Students decide whether to enroll in a course based on three factors:
- Content of the CLP
- Course price and discount
- Number of students enrolled and student reviews (social proof)
In this article, we’ll focus on the first point—helping you write for your target students. You want your students to feel that your course addresses their needs.
Follow these general guidelines:
- Address your students directly (say “you,” not “students”)
- Be conversational and approachable
- Write in a natural, informative, and action-oriented style
- Avoid jargon that could confuse or deter new students
- Watch out for any spelling or grammar errors
- Be accurate—misrepresenting your course can lead to negative reviews
- Think about how potential students will be searching on Google, and try to match those search queries
Target your students
You likely filled in this section early on in course creation. Now it’s time to return to it and make sure it accurately represents your course.
Note that the content of “What will students learn in your course?” shows under the header “What you’ll learn” on the student-facing CLP. For it, write 3–5 realistic and measurable course goals to help students determine whether or not your course is right for them.
Make your course unique
To give your course the best shot at success, apply your originality and creativity to each one of your courses.
This applies not only to your course materials, but also your course landing page. Create fresh content for every course you publish. Although there are reasons to leverage quotes or statistics to support your key points, rehashing content can actually hurt your visibility in search. For example, if you have ten very similar course landing pages, search engines will choose one and deprioritize the rest. This deprioritization may also occur if you duplicate language from your own website or marketing efforts onto your course landing page.
Repetition across courses may also create confusion for prospective students of your courses, as they may find it difficult to understand how each course is distinct.
Landing page elements
Here are some best practices for “Course landing page” section of course creation:
Your course title is one of the strongest factors that determine if students enroll in your course. So be concise and specific with your course title. Keep it within 60 characters or less.
A clear course subtitle that provides a brief overview of what’s in the course, sets the right expectations for your course. Keep it to 120 characters and mention 3-4 most important areas that you’ve covered in your course, including not more than 1 or 2 related keywords. Make sure your title and subtitle is in line with our Course title and subtitle quality standards.
Describe your course in at least 1000 words and ideally between 1200–1700 words. Think about your target student and the questions they might have before they enroll. How does this course help their professional and personal lives? What problem, need, or desire is your course addressing? For example, include a bulleted list of benefits or features, or include student testimonials. This can help build trust in your course. (Please use anonymized student feedback which is already publicly visible and could be vetted by third parties). Just like the rest of the CLP, make sure your description is unique and showcases what makes your course different from what is already out there.
The course image should be an eye-catching and informative image that is relevant to your course and/or brand. It will be used to represent your course across the site, on mobile display units, and in emails, so it should grab students’ attention and set your course apart.
Make sure the image complies with our quality guidelines for course images. Additionally, be aware that using images or logos from a third party without permission might violate copyrights and you are responsible for any infringements.
This is to give students an insight into what to expect from your course. So you need to represent your course well here with at least 10 minutes of free content preview. You can do one of the following:
- Choose lectures that spark student’s interest to learn more on your course topic: On the curriculum page, you can turn on Free Preview for any video lecture.
- Create a separate promo video or use your promo video on other channels (like YouTube) to drive traffic to your course on Udemy
- Let your course intro video be previewed by default
The instructor bio becomes important when students compare your course against another. They want to learn more about you to check if you’re a credible instructor to teach the subject. Your instructor bio should reflect your:
- Credibility. Students need to know they can trust you. You can highlight what makes you an expert in the materials you teach.
- Empathy. Show that you understand your students. Tell them how you remember struggling understanding the concepts that you’re teaching now.
- Passion. Students don’t want to learn from a boring instructor. Show your passion.
- Personality. Don’t hesitate to share things about your personal life, maybe some fun facts, interests you have, your life mission, or why you decided to become a Udemy instructor.
Additionally, you can also provide links to other channels like your Facebook, Linkedin, YouTube, and Twitter. Tying these profiles together is your first step towards building or growing your audience.