How Udemy markets for you
Our team around the world is dedicated to getting your course to the right student. We’re constantly innovating and experimenting based on our growing knowledge of what students need and which courses are a good fit for them. We use what we know about a particular student’s interests and the purchasing patterns of millions of other students to create personalized learning recommendations. We tailor every email, alert, and discount to what we know about the student and their purchasing habits, so recommendations change over time.
Here are some of the marketing strategies that we use to reach out to your target students.
Seasonal campaigns around the world
You may not know when summer vacation starts in Europe, or when most of Asia is celebrating a particular holiday, but we do because that’s when people want courses! We also create seasonal campaigns and event sales, like Black Friday, Diwali, Boxing Day, and New Year’s Day. Students around the world receive timely, relevant marketing campaigns in their native languages featuring courses that we think will appeal to them.
Advertising on popular sites
We reach potential students even after they’ve left Udemy through our partnership with sites like Facebook, YouTube, Google, Amazon, Groupon and more. For example, we might remind a student to purchase your course on Udemy if they have viewed, wishlisted or previewed your course earlier. We have teams of experts, who specialize in creating paid advertisements on each platform.
Tapping into our deep knowledge of student interests
Students receive course recommendations at key moments during their Udemy journey, including before and after they’ve bought a course.
If they are totally new to Udemy, they will see new courses on their topics of interest or trending courses or the most purchased courses at that time. Once they start browsing, recommendations will adjust as they search specific terms, preview courses, watch promo videos, or add to their wishlist. Finally, they’ll receive recommendations based on their behavior as they watch and finish a course.
Since we analyze millions of student purchases and actions, we can create highly targeted marketing campaigns. These campaigns go out to students based on their actions. Students might receive recommended courses in emails, on Udemy, in the Udemy app, and in other places on and off the site.
Related links: Instructor promotional agreements and Udemy deals