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Share the Good News with Family and Friends

This post is part of the New Instructor Series—intended to help newly published instructors get their first crop of students. What good is creating a course if you’re not able to share it with others? 

If you’re following along with the New Instructor Series, you know that in Promo Tip #1a, you learned how to Create a Coupon Code in under 3 Minutes. Now you’re ready to spread the good news to family and friends about your course.

In this post, you’ll learn about the best ways to let your family and friends know about your Udemy course so they can support you.

TO DO: Share the good news—from you to them. 

How do you keep in touch with family and friends? It may be via email, Facebook, Twitter… Identify the places where you communicate with family and friends and tailor the message below. Pro Tip: You will see higher read rates via email because it’s one to one communication. I suggest you send a version of the message below over email.

Hi friends and fam! I just published my Advanced Knitting for Comedians course on Udemy, and I could really use your help.

My goal is to get 50 students into my course and 10 course reviews by this Friday. I worked really hard on the course, and I think you’ll get something out of it (even if it’s just a good feeling from supporting me :)).

Here is a discount code for you to enroll for free right now: [place your instructor coupon code here]. After you check the course out, you will be able to leave a review, as well, which I would really appreciate.

Thanks for your support!

[Note: If you have an email list (for instance people opted into receiving email updates from you on your website), I will cover how to run an email promotion for your Udemy course in a later Promo Tip. If you’d like to skip ahead, you can read the step-by-step guide here.]

Pro Tips—If you want to get the best results from this email sendoff as possible, then:

  1. Create a list of your family and friends (some instructors have a personal contact list of 100+ people). If you’re stuck, then ask yourself: Who would be excited to hear from me? Who would want to receive an update about my latest endeavor?
  2. Send individual emails or bcc your recipients if it’s too many to send one by one. Remember that the more personalized the email, the better.
  3. Be sure to write the email in your own words. People will respond more favorably if it’s a genuine note and in your voice.
  4. After you send the email, post a similar message on Facebook to reinforce it to friends and family who received the email from you.

Good luck spreading the good news! Stay tuned for Promo Tip #2.