Before we really turn up the heat on marketing your course, let’s make sure your Udemy course page is ready to get the attention of your ideal student.
First, let’s get into the shoes of a potential student seeing your Udemy course page for the first time. What would you look at to determine whether or not to enroll in the course? Here is the order of what potential students may see:
The title is always the first thing they see. You want the title to be appropriate. When I say appropriate, I mean that it needs to be appropriate to three things: 1) search, 2) your audience, and 3) the Udemy community.
Having a title appropriate for search means that your title holds certain keywords that potential students may search.
For example: If you are teaching a course about knitting, you may incorporate the words “knitting,” “patterns,” “stitch,” or “casting” in your title.
Having a title appropriate for your audience means that you are speaking in the language your audience uses. You need to consider whether or not buzzwords and jargons are appropriate for your audience. You can also include the audience that you are targeting. Is it for beginners? Pros? Programmers? Photographers? Business owners?
- Knitting 101: Learn different knitting patterns for beginners
- Social media marketing for small businesses
- SEO for photographers
- New CCNAx 200-120 Routing and Switching
Having a title appropriate for the Udemy community means that you need to be mindful of spammy titles. The Udemy community wants educational content. They don’t want to feel like they are being sold to.
Avoid titles like these:
- Learn to sing karaoke now for just $9!
- Affordable economics course
Your subtitle needs to be descriptive, educational, and straight to the point. You should consider certain keywords, trends, or skill sets that potential students may search. You also need to make sure that your subtitle does NOT contain a coupon code.
For example: Learn effective social media marketing strategies with Facebook, YouTube, Twitter, and LinkedIn that will help drive sales!
Price can be a “make it or break it” factor when a student is deciding whether or not to enroll in the course. It is important to know how to price your course based on certain factors such as your competitors, perceived value, and demand curve. Click here to learn how to price your online course.
Number of students enrolled
Number of students enrolled are social proof of your course. You can influence the number of students that are enrolled in your course. For example, you can choose to offer a big discount or an ad hoc campaign (one-time promotion) to encourage people to enroll in your course.
Similar to number of students enrolled, reviews are social proof. You can influence reviews by making course announcements to your current students and encouraging them to leave reviews and provide feedback, whether it’s good or bad, to help you improve for a better learning experience.
Course promo video/Course Graphic
You want to make sure that the course graphic and promo video is relevant to the course, is attractive, and not pixelated. Keep in mind that your course promo video would give potential students a preview of your course experience.
A visitor might want to know the key advantages and benefits of your course. If you have a course that has high quality content with many hours of lectures and/or a course with a large number of students enrolled, it will be highlighted in this section. A potential student might not want to read through the entire course description and may be swayed to enroll in the course after reading the key benefits of the course. Therefore, it is crucial to focus on delivering quality content and increasing the number of students enrolled.
A potential student may want to make sure that you are credible, knowledgeable, and appropriate to teach that specific course. You want to include recognitions, accomplishments, and/or expertise to convince them that you will have the ability to deliver quality content in the course. You want to make sure that you have a brand-appropriate photo and you are positioned as an expert that a student wants to learn from.
You can think of your course description as a sales pitch. You want to explain who the course is made for, why they should take it, why the course is important, and what they will learn or get out of it. Let them know what they will accomplish when they finish the course. Similar to the price of the course, the course description can be a “make it or break it” factor when determining whether or not to enroll in the course.
As you can see, carefully crafting your course sales page is really important. You want to make sure that your course stands out compared to your competitors. When constructing your course sales page, put yourself in the shoes of your potential student and try to figure out what matters to them the most. At the end of the day, even if you have a high quality course with hours of content, quizzes, and projects, it will not mean anything if your course sales page does not speak to your audience.
Now that you know what makes a Udemy sales page more likely to convert visitors to students, it’s time to turn your page into a perfect ten. Before we get into more advanced tactics that will drive potential students to your sales page, we want to make sure you’re in the best shape to turn the new traffic into new students.
Use the guidelines below to score your sales page. Try to look at your sales page through the eyes of your potential students who are seeing it for the first time and evaluating whether they should enroll or not. For best results, find a friend or colleague to score your sales page on your behalf with as little bias as possible.
COURSE LANDING PAGE EVALUATION
Appropriate Title (Score 1-5): ___
- For search: contains relevant and popular search keywords
- For your audience: speaks their language, uses their lingo
- For the Udemy community: no spammy or salesy titles
Educational subtitle (Score 1-5): ___
- Explains what students will learn from your course
- Does not contain coupon codes
- Mentions the latest software, trends, skills, etc. that students are searching for and want to learn
- Contains relevant and popular keywords
High Quality Course Graphic (Score 1-5): ___
- Attractive and not pixelated
- Relevant to course topic
Ample Students & Course Reviews (Score 1-5): ___
- Contains ample students (ideally, hundreds to thousands)
- Contains several 4-5 star course reviews from identifiable students
Compelling Course Description (Score 1-5): ___
- Detailed account of what students will learn in the course; cites desired skills, software, and keywords
- Specifies what the course will empower students to accomplish (e.g. “After this course, you will be able to…”)
Instructor Positioned as an Expert (Score 1-5): ___
- Instructor Bio explains hands-on experience with the topic and/or experience teaching the topic
- Positioned as an expert who any student would want to learn from
- Brand-appropriate and inviting photo
TOTAL SCORE: ______ out of 30
So, how did you do? How did your sales page measure up?
How to set up Google Analytics to Track Your Udemy Course Promotion
Now that you scored your Udemy sales page, make changes so it’s as close to a perfect ten (or 30/30 in this case) as possible. Then, watch the tutorial on How to set up Google Analytics to track your Udemy course page traffic.