This tutorial will help you add an email opt-in to your website. If you have a website, then you must have a place to capture the emails addresses of your website visitors. This is referred to as an email opt-in, which is the essential first step to building your mailing list. If someone comes to your website and is interested in your content—free or paid—they need a way to keep in touch with you. And you need a way to keep in touch with them—that way, when you publish a new blog post, book, video, or Udemy course, you can send them an email and they’ll have the opportunity to read, watch, or buy your content. Let’s get started!
Step 1: Create an opt-in form within your email service provider
If you use an email service provider, such as MailChimp or Aweber, you have the ability to create an opt-in form within the platform. If you don’t use an email service provider, we recommend that you start by registering for a free account with MailChimp. Choose a form design and layout that compliments your website and also stands out. Keep the form simple by requiring fewer input fields. We recommend using name and email. Add a tempting call to action button so visitors are excited about joining your list. For example, instead of a button that says “Register”, consider a button that says “Sign me up!”. Think about your audience and what words would excite them.
Step 2: Choose an irresistible incentive so visitors join your list
Once you’ve created your email opt-in form, you want to ensure that you’re giving your website visitors a reason to join your list. Offer an incentive that your audience will be excited to receive as a gift for joining your list. Have you published your Udemy course? (Of course you have!). So you can say something like: “Enter your email and receive 40% off my top selling course: Drawing Secrets of a Veteran Comic Book Artist.” Other incentive ideas include: 10-page Ebook that consists of a series of tutorials or trainings, Your top 10 most revealing blog posts, Your 3-video series on a particular topic, etc.
Step 3: Add your email opt-in above the fold on your website
Email service providers like MailChimp will provide you with code from your email opt-in form that you can embed in your website. When you’re ready to do that, make sure your email opt-in is above the fold on your website. It should be prominently featured and one of the first things someone sees when they land on your site. The #1 priority of a website for someone building a brand and business should be to make a sale and/or capture a potential customer’s contact information.