Self Promotion Tips: How to Create an Email Opt-in

This tutorial will help you add an email opt-in to your website. If you have a website, then you must have a place to capture the emails addresses of your website visitors. This is referred to as an email opt-in, which is the essential first step to building your mailing list. If someone comes to your website and is interested in your content—free or paid—they need a way to keep in touch with you. And you need a way to keep in touch with them—that way, when you publish a new blog post, book, video, or Udemy course, you can send them an email and they’ll have the opportunity to read, watch, or buy your content. Let’s get started!

Step 1: Create an opt-in form within your email service provider

If you use an email service provider, such as MailChimp or Aweber, you have the ability to create an opt-in form within the platform. If you don’t use an email service provider, we recommend that you start by registering for a free account with MailChimp. Choose a form design and layout that compliments your website and also stands out. Keep the form simple by requiring fewer input fields. We recommend using name and email. Add a tempting call to action button so visitors are excited about joining your list. For example, instead of a button that says “Register”, consider a button that says “Sign me up!”. Think about your audience and what words would excite them.

Step 2: Choose an irresistible incentive so visitors join your list

Once you’ve created your email opt-in form, you want to ensure that you’re giving your website visitors a reason to join your list. Offer an incentive that your audience will be excited to receive as a gift for joining your list. Have you published your Udemy course? (Of course you have!). So you can say something like: “Enter your email and receive 40% off my top selling course: Drawing Secrets of a Veteran Comic Book Artist.” Other incentive ideas include: 10-page Ebook that consists of a series of tutorials or trainings, Your top 10 most revealing blog posts, Your 3-video series on a particular topic, etc.

Step 3: Add your email opt-in above the fold on your website

Email service providers like MailChimp will provide you with code from your email opt-in form that you can embed in your website. When you’re ready to do that, make sure your email opt-in is above the fold on your website. It should be prominently featured and one of the first things someone sees when they land on your site. The #1 priority of a website for someone building a brand and business should be to make a sale and/or capture a potential customer’s contact information.

Email Opt-in Examples Below

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2 thoughts on “Self Promotion Tips: How to Create an Email Opt-in”

  1. Gordon Welling says:


    Overall, I think that this is a great idea to allow us to gather email contacts into a list that we own.

    I think you should expand this article to include steps to create a discount code, and then include that code in the reply to the automated email response.

    Also, add the steps to build the process in MailChimp correctly including a sample of the automated response email with the discount code.

    Food for thought ~ Gordon

  2. Sergio Felix says:

    What I would like to know is, what is the best practice (in terms of being in “good standing” with Udemy) so we can build our lists out of our students?

    What’s the right way to do it?

    Where exactly can I link to my blog from my course?

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