This tutorial will cover different ways to promote your Udemy course on YouTube. If you don’t have a YouTube channel, create an account today at youtube.com. It’s free! If you do, keep reading to find out how you can drive more traffic from your YouTube channel to your Udemy course. We have instructors with less than 300 YT subscribers who immediately drove over $600 in course sales from YouTube, and instructors with huge subscriber bases who drove $7,000 immediately in course sales. Wherever you are on the spectrum, use this guide to outfit your YouTube channel to help you reach and impact more students!
Keep in mind that these steps build on each other. You’ll get the greatest results by doing all of them, but if you’re limited on bandwidth and time, please do them sequentially.
Step 1: Add your instructor coupon codes to your YouTube channel
a. Create a few Instructor Coupon Codes for 25% off-50% off: YOUTUBE, YOUTUBE-home, YOUTUBE-pop1, YOUTUBE-pop2, YOUTUBE-video. The reason for this is so that you can track where the most number of sales are coming in from your channel.
b. Add the “YOUTUBE-home” discount link to your YouTube channel Home page.
c. Add the “YOUTUBE” discount link (e.g. http://udemy.com/90s-karaoke-training/?couponCode=YOUTUBE) to your YouTube channel About page.
d. Add the “YOUTUBE-pop1” discount link at the top of the description box for your most popular video.
e. Add the “YOUTUBE-pop2” discount link at the top of the description box of your second most popular video.
f. Add the “YOUTUBE-video” discount link at the top of the description box of all videos. (Pro Tip: If you have a lot of videos, hire an intern or Virtual Assistant from Fiverr, oDesk, Elance, etc. to add the links for you.)
Step 2: Upload your promo video and 2-3 lecture videos from your course to your YouTube channel
a. Upload your Udemy course promo video/trailer to your YouTube channel. Include “[course title]: [instructor discount link]” at the beginning of the description box.
b. Upload 2-3 lecture videos to your YouTube channel. Include “[course title]: [instructor discount link]” at the beginning of the description box.
Step 3: Upload lecture previews and create playlists for your YouTube videos
1. Each week, upload 1-2 lectures from your course. Include this in your description box: “[course title]: http://udemy.com/90s-karaoke-training/?couponCode=YOUTUBE-lecture1. Access the FULL course and downloadable PSDs/practice code/supplemental materials now.”
2. Create playlists of your uploaded lecture videos with relevant and popular search terms (e.g. Jeremy created “The Photoshop Tools” playlist for his Photoshop Crash Course, containing videos such as: “How to use the Lasso Tool in Photoshop CS6.”)
3. Upload the first 30 seconds of each Lecture video to your YouTube channel with a prompt to continue learning in the full course, and provide an instructor discount link to your course. (Pro Tip: Hire an intern or Virtual Assistant from Fiverr, oDesk, Elance, etc. to do this for you).
See how other Udemy instructors are using YouTube to drive target students to their courses.
Here are a few Udemy instructors who have channels where they share content related to their courses. They set a great example and should provide lots of inspiration and direction for you to do the same!
Phil Ebiner – Video School Online
Felicia Ricci – Belting Crash Course
And that is how you can outfit your YouTube channel to drive sales to your Udemy courses, today and everyday!