Maggie’s story: From employee to entrepreneur

Maggie—a computer scientist and marketer from a top Egyptian university—left her job in advertising to be her own boss. Her search to earn money online and to share her expertise got her to Udemy, where she joined the instructor community. She read other people’s success stories and thought, “Okay, why not give this a try?”

Her lack of teaching experience and skepticism from friends and family made it difficult for her to get started. But she took it as a challenge. She read a lot of articles on Udemy and reached out to one of the best-selling instructors for tips and advice.

With the support of the instructor community, she published her first course. It wasn’t her best. But that didn’t deter her. She published her second course two months later and earned her first $200 that month. For Maggie, this promised success.
Over the next few months, her income fluctuated. She was scared but hopeful. Now, looking back, she says. “I had so much anxiety, stress, and self-doubt, but that just kept pushing me forward to work like crazy.”

Armed with invaluable course creation knowledge from her first two attempts, Maggie next turned her attention to a new topic Adobe After Effects. Her After Effects courses got her the boost that she needed. Currently, she has more than nine courses on Udemy and has nearly 15,000+ students.

What worked

Maggie started with self-doubt and anxiety but succeeded in the end with determination and hard work. Here’s a summary of the things that helped her achieve her goal.

Reach out for advice. Whether you’re new to teaching online or not, reach out to our dedicated instructor community, read other people’s stories and share yours. Maggie learned some great tips from our existing instructors . She even reached out to Robert Marzullo, one of the best-selling instructors on Udemy, who encouraged her to continue.

Research success on Udemy. Keep learning. We have many useful resources to help you learn. Maggie read a lot of Udemy articles and took Udemy courses herself, such as top instructor Scott Duffy’s course Udemy SEO: Winning the Udemy Search Engine. She also immersed herself in the Udemy instructor community.

Plan your course marketing strategy. Creating your course is the first step of the process. Make sure to market your course to your target students and let them know how they’ll benefit from taking it. Maggie used tips from other instructors to improve her marketing activities and promotional emails. She cross-promoted her courses to existing students and started a YouTube channel with free tutorials, where she offered coupons to subscribers.

Acknowledge your students. Interact with your students to enrich their learning experiences. Be responsive to their feedback and questions. Maggie appreciates bad reviews, too. “I learn from them and ask them what I should do, and they help me improve my courses,” she explains. Some students requested tutorials on specific topics and when she added them to her courses, they got something extra, especially for them.

Keep going. Lastly, one of the most important lessons that we learn from Maggie’s story is to keep going! Don’t let setbacks deter you, but use them to motivate yourself. We all have doubts and fears when taking on something big, new, or challenging. Her story demonstrates how you can channel that energy and use it to push forward.

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