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Three Tips to Getting Your eBook Readers to Buy Your Udemy Courses

shutterstock_158565122-300x198If you’re already a Udemy instructor and you’re getting ready to publish an eBook that’s related to your course content, you can actually use your eBook as a means to drive more traffic to your course. But to do so properly, you should follow these tips.

Tip 1: Entice Readers to Access Additional Materials Within the First Few Pages

Many people make the mistake of linking directly to their Udemy course at the end of their eBook. They may write something like, “If you enjoyed reading this book, you’ll really enjoy my Udemy course. Click here to get 50% off.”

While offering a discount on your course is a great incentive to get more people to register, putting this incentive at the end of your eBook is a bad idea.

First off, most readers won’t reach the end of your book to even see the promotional page. Secondly, those readers who do reach the promo page will probably need more convincing regarding why they should purchase your course. And the majority of readers won’t convert after reading your message only once.

Promote Your Course Within the First Few Pages

Start promoting your course within the first few pages of the eBook, such as in the “Foreword” or in “A Few Words from the Author.” But do so by inviting readers to join your book community and email list to access bonus materials that didn’t make it into the book.

To be most effective, make sure these first few pages are visible in Amazon’s book preview.

Here are a few examples:

Notice how author Lewis Howes puts this tactic into practice in the very beginning of his ebook Ultimate Webinar Marketing Guide. Under “A Few Words From Lewis,” it states “Click below to watch a quick video message from Lewis before you start reading. [ebook website URL].” Howes not only makes it an interactive experience for the reader, but is opening a new line for connecting with the reader through video. The more ways an author can create connection, the more likely the author will build trust and seek out additional information.

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Jeff Walker entices readers with a website link in the “A Note to the Reader” section of his eBook, Launch. He explains that he has additional materials and case studies available at a membership site for the book, which creates an intrigue based on the exclusivity.

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Tip 2: Capture Email Addresses Via a Squeeze Page & Send Automated Emails

Directing eBook readers to your eBook website to capture their email is a great way to keep the reader informed about your related course, which will provide another deep dive into the book topic. If you click on Jeff Walker’s link, it directs you to a squeeze page, which is a webpage with the sole goal of getting your visitors’ email addresses so you can stay in touch with them.

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From this squeeze page, you will know that the sign up came from your eBook, and that the subscriber is interested in more information about your course.

You could then spool your subscribers into an email drip campaign, where automated emails are sent out showing them why they shouldn’t hesitate to enroll in your course, because you are offering them a 50% discount.

Squeeze Page Tips:

  • A warm welcome message, such as “Thanks for checking out my eBook. This is where you can access additional materials that I wasn’t able to include in my book.”
  • An email opt-in form with a message like, “Enter your email address below to see all the additional resources for the book.”

Tip 3: Promote Throughout Your eBook

Rather than stopping at the beginning, it’s important to continue promoting your bonus materials throughout your eBook.

Offer readers additional resources and case studies that you couldn’t include in the book. Lead them to your squeeze page, where you’ll collect email addresses to send follow-up communications.

For example, in every chapter of Jeff Walker’s Launch, he wrote something like, “Hopefully the story of Jane Doe earning $50,000 within a year of opening her handmade jewelry store inspires you. For additional detailed case studies of five more jewelry store owners who earned at least $10,000 their first year of business, head to thelaunchbook.com/welcome.html to access the case studies.”

Takeaway:

3 Simple Steps to Encourage eBook Readers to Buy Your Udemy Course

Publishing an eBook is an effective way to prove your expertise on a topic, but it’s also a great way to promote your Udemy course. Employing the right tactics will encourage a large percentage of your readers to convert into Udemy students, and they’ll be willing to stay tuned to see what your next product will be, whether that’s another eBook or another course.

With just 3 simple steps, you can build your following while increasing your monthly revenue:

Tip 1:  Invite readers to access additional materials within the first few pages of your eBook

You’re inviting readers to join your email list within the first few pages, which are likely to be read by everyone who previews and purchases the eBook.

Tip 2:  Capture Email Addresses Via a Squeeze Page & Send Automated Emails

By collecting email addresses on your eBook’s squeeze page, you can keep in touch with your readers, inform them about the related Udemy course that dives deeper into the topic, and more. These emails also give you the opportunity to prove why they shouldn’t hesitate to enroll in the course at a discount.

Tip 3: Promote Throughout Your eBook

Rather than stopping at the beginning, it’s important to continue promoting your bonus materials throughout your eBook. By sharing free materials throughout your eBook, you’re proving that you’re knowledgeable and willing to help readers. Because of the rule of reciprocity, it’s more likely that readers will feel inclined to enroll in your course because you already gave them so much additional value.

Of course, to get the most eyes on your eBook on Amazon, you’ll need to increase its ranking in its relevant category using the right keywords.

To learn how to launch your eBook and help it become an Amazon bestseller, check out fellow Udemy instructor Scott Britton’s blog post on how his Kindle book became #1 on Amazon.

One thought on “Three Tips to Getting Your eBook Readers to Buy Your Udemy Courses”

  1. Lots of great information on integrating an eBook with your Udemy course. I plan to take my self-published book on social media and create a Udemy course around the book and tie the two together.

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