{"id":17869,"date":"2019-01-30T23:16:07","date_gmt":"2019-01-31T07:16:07","guid":{"rendered":"http:\/\/teach.udemy.com\/?page_id=17869"},"modified":"2024-01-24T08:06:09","modified_gmt":"2024-01-24T16:06:09","slug":"price-your-course","status":"publish","type":"page","link":"https:\/\/teach.udemy.com\/tr\/publishing\/price-your-course\/","title":{"rendered":"Kursunuzu fiyatland\u0131rma"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kursunuzu yay\u0131nlamaya haz\u0131r oldu\u011funuzda fiyatland\u0131rma stratejinizi d\u00fc\u015f\u00fcnmeniz gerekir. Bu \u00f6nemli ad\u0131mda kursunuzu \u00fccretsiz sunma, kendiniz bir fiyat belirleme veya Udemy&#8217;nin fiyatland\u0131rmaya y\u00f6nelik optimizasyon stratejilerini kullanma se\u00e7eneklerinden birine karar verirsiniz<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u00dccretsiz bir kurs sunuyorsan\u0131z video i\u00e7eri\u011fi 2 saati a\u015famaz ve kursunuzda soru-cevap ve bitirme sertifikas\u0131 gibi \u00fcst d\u00fczey \u00f6\u011frenci \u00f6zelliklerine eri\u015fim sunulmaz<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Bu makale, mevcut kurs fiyatland\u0131rma se\u00e7eneklerimiz ve Udemy Teklif Program\u0131na kat\u0131lman\u0131n avantajlar\u0131 hakk\u0131nda size rehberlik sa\u011flayacakt\u0131r.<\/span><\/p>\n<h2><strong>Fiyatland\u0131rma stratejinizi olu\u015fturun<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Kursunuzun fiyat\u0131n\u0131 belirlemek i\u00e7in bu ad\u0131mlar\u0131 izleyin:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00d6ncelikle, <\/b><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229604948\"><b>\u00fcst d\u00fczey e\u011fitmen olarak kaydoldu\u011funuzdan<\/b><\/a><span style=\"font-weight: 400;\"> emin olun.<\/span> <span style=\"font-weight: 400;\">Bu, kursunuz i\u00e7in \u00f6deme alma se\u00e7enekleri ayarlaman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232827-Instructor-Promotional-Agreements-and-Udemy-Deals\"><b>Udemy Teklif Program\u0131na<\/b><\/a><span style=\"font-weight: 400;\"> kat\u0131l\u0131p kat\u0131lmayaca\u011f\u0131n\u0131z\u0131 se\u00e7in. Bu program, kursunuzun liste fiyat\u0131n\u0131 belirlemek i\u00e7in fiyatland\u0131rma verilerimizi kullan\u0131r ve hem yeni hem mevcut Udemy \u00f6\u011frencilerine promosyon indirimleri sunar. Udemy Teklif Program\u0131na kat\u0131lmamaya karar verirseniz fiyatland\u0131rman\u0131z\u0131n kontrol\u00fc sizde olur ancak promosyon faaliyetlerimizin sa\u011flad\u0131\u011f\u0131 daha y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fckten yararlanamazs\u0131n\u0131z.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Her kurs i\u00e7in bir fiyat kademesi se\u00e7in.<\/b><span style=\"font-weight: 400;\"><\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232827-Instructor-Promotional-Agreements-and-Udemy-Deals\"><span style=\"font-weight: 400;\">Udemy Teklif Program\u0131na<\/span><\/a><span style=\"font-weight: 400;\"> kat\u0131l\u0131rsan\u0131z kursunuzun fiyat\u0131n\u0131 biz belirleriz ve belirli zamanlarda d\u00fczenlenen promosyonlar s\u0131ras\u0131nda kursunuzu indirimli olarak sunar\u0131z. Teklif Program\u0131n\u0131 kullanmad\u0131\u011f\u0131m\u0131z b\u00f6lgelerde ve program\u0131 etkileyen ge\u00e7ici bir sorun olmas\u0131 durumunda g\u00f6sterilebilecek yedek bir fiyat belirlersiniz. Teklif Program\u0131ndan \u00e7\u0131karsan\u0131z kendi fiyat\u0131n\u0131z\u0131 belirlersiniz. Bu nedenle uygun bir fiyat kademesi se\u00e7mek i\u00e7in kurs s\u00fcresi, i\u00e7erik derinli\u011fi ve uzmanl\u0131\u011f\u0131n\u0131z gibi fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurun.\u00a0<\/span><\/li>\n<\/ol>\n<h2><strong>\u00dcst d\u00fczey e\u011fitmen olun<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Kursunuz i\u00e7in bir fiyat belirlemek istiyorsan\u0131z <\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229604948\"><span style=\"font-weight: 400;\">\u00fcst d\u00fczey e\u011fitmen<\/span><\/a><span style=\"font-weight: 400;\"> olmak i\u00e7in ba\u015fvurman\u0131z gerekir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcst d\u00fczey e\u011fitmen olmak i\u00e7in herhangi bir \u00fccret \u00f6demeniz gerekmez. Bunun yerine Udemy, i\u015flemin kayna\u011f\u0131na ba\u011fl\u0131 olarak her sat\u0131n alma i\u015fleminden bir y\u00fczde al\u0131r. E\u011fitmen gelir pay\u0131m\u0131z <\/span><span style=\"font-weight: 400;\">hakk\u0131nda<\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229605008-Instructor-Revenue-Share\"><span style=\"font-weight: 400;\"> daha fazla bilgi edinin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcst d\u00fczey e\u011fitmen ba\u015fvuru s\u00fcrecinde hen\u00fcz yapmad\u0131ysan\u0131z e\u011fitmen profilinizi ayarlaman\u0131z, <\/span><a href=\"https:\/\/www.udemy.com\/terms\/instructor\/\"><span style=\"font-weight: 400;\">Udemy Hizmet \u015eartlar\u0131n\u0131<\/span><\/a><span style=\"font-weight: 400;\"> kabul etmeniz ve \u00f6deme alma y\u00f6nteminizi se\u00e7meniz gerekir.<\/span><span style=\"font-weight: 400;\">Kurs yay\u0131nland\u0131ktan sonra \u00f6deme almak i\u00e7in <\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/360034920394\"><span style=\"font-weight: 400;\">ge\u00e7erli bir vergi formu g\u00f6ndermeniz<\/span><\/a><span style=\"font-weight: 400;\"> gerekir.\u00a0<\/span><\/p>\n<h2><strong>Udemy Teklif Program\u0131n\u0131n avantajlar\u0131<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232827-Instructor-Promotional-Agreements-and-Udemy-Deals\"><span style=\"font-weight: 400;\">Udemy Teklif Program\u0131<\/span><\/a><span style=\"font-weight: 400;\">, Udemy&#8217;nin, t\u00fcm d\u00fcnyadaki farkl\u0131 pazarlarda kursunuzun liste fiyat\u0131n\u0131 optimize etmek ve kurslar\u0131n\u0131z\u0131 indirimli fiyatlarla sunmak i\u00e7in pazarlama verilerini kullanmas\u0131n\u0131 sa\u011flar ve bu, geliri art\u0131racak g\u00fc\u00e7l\u00fc bir ara\u00e7 olabilir. Milyonlarca \u00f6\u011frenci, her y\u0131l bu promosyonlar yoluyla kurslara kaydolur. Bu programa kat\u0131lmak \u00fccretsizdir ve iste\u011fe ba\u011fl\u0131d\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program hakk\u0131nda bilmeniz gereken di\u011fer \u00f6nemli bilgiler \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama deste\u011fi: Kursunuz, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve potansiyel sat\u0131\u015flar\u0131 art\u0131ran e-postalar, \u00fccretli reklamlar ve i\u015f orta\u011f\u0131 pazarlamas\u0131 gibi \u00e7e\u015fitli pazarlama kampanyalar\u0131na dahil edilebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat optimizasyonu: Udemy; kategori, uzunluk ve sat\u0131\u015f performans\u0131 gibi fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurarak kursunuz i\u00e7in en iyi liste fiyat\u0131n\u0131 belirlemek \u00fczere geli\u015fmi\u015f veri bilimini ve pazar modellemesini kullan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rekabet\u00e7i fiyatlarla k\u00fcresel bir kitleye ula\u015fma: Teklif Program\u0131, yerel ba\u011flam\u0131 dikkate alarak kursunuzun rekabet\u00e7i fiyatlarla sunulmas\u0131n\u0131 sa\u011flar. <\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229605368-Instructors-Udemy-s-Pricing-Tiers-For-Courses\"><span style=\"font-weight: 400;\">Yerel fiyatland\u0131rma<\/span><\/a><span style=\"font-weight: 400;\"> hakk\u0131nda daha fazla bilgi edinin.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232827-Instructor-Promotional-Agreements-and-Udemy-Deals\"><span style=\"font-weight: 400;\">Udemy Teklif Program\u0131 hakk\u0131nda daha fazla bilgi edinin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>Teklif Program\u0131na kat\u0131l\u0131n<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00fcm e\u011fitmenler,\u00a0 \u00fcst d\u00fczey e\u011fitmen olduklar\u0131nda otomatik olarak Teklif Program\u0131na kat\u0131l\u0131r. Programdan diledi\u011finiz zaman \u00e7\u0131kabilirsiniz ancak kurslar\u0131n\u0131z\u0131n aktif promosyonlardan \u00e7\u0131kar\u0131lmas\u0131 10 g\u00fcne kadar s\u00fcrebilir.<\/span><\/p>\n<p><b>Not: E\u011fitmen seviyesinde Teklif Program\u0131na kat\u0131l\u0131rsan\u0131z \u00fccretsiz kurslar hari\u00e7 t\u00fcm kurslar\u0131n\u0131z programa dahil edilir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/a><span style=\"font-weight: 400;\">Promosyon Anla\u015fmalar\u0131 sayfan\u0131zdan<\/span> programa kat\u0131labilir veya programdan \u00e7\u0131kabilirsiniz.<\/span><a href=\"https:\/\/www.udemy.com\/user\/edit-promotional-agreements\/\"><span style=\"font-weight: 400;\"><\/p>\n<h2><strong>\u00dccretsiz Kurslar<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Kursunuzu \u00fccretsiz olarak sunmak stratejik bir hamle olabilir. \u00dccretsiz kurslar kitle olu\u015fturman\u0131za, bir konuya y\u00f6nelik talebi test etmenize,\u00a0 kurs yorumlar\u0131 toplaman\u0131za yard\u0131mc\u0131 olabilir veya size de\u011ferli geri bildirimler sa\u011flayabilir. Ard\u0131ndan kursunuz i\u00e7in fiyat belirlemeye haz\u0131r oldu\u011funuzda, <\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229604948\"><span style=\"font-weight: 400;\">\u00fcst d\u00fczey e\u011fitmen<\/span><\/a><span style=\"font-weight: 400;\"> olarak kay\u0131tl\u0131 oldu\u011funuz s\u00fcrece \u00fccretsiz kursunuzu \u00fccretli kurs olarak g\u00fcncelleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, \u00fccretsiz kurslarda g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken baz\u0131 s\u0131n\u0131rlamalar vard\u0131r.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dccretsiz kurslar\u0131n video i\u00e7eri\u011fi 2 saati a\u015famaz\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dccretsiz kurslarda bitirme sertifikas\u0131 veya soru-cevap gibi \u00fcst d\u00fczey \u00f6\u011frenci \u00f6zellikleri sunulmaz.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursunuzun fiyat\u0131n\u0131 istedi\u011finiz zaman de\u011fi\u015ftirebilirsiniz ancak bir kursu \u00fccretsizden \u00fccretliye sadece bir kez ge\u00e7ebilirsiniz.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/support.udemy.com\/hc\/articles\/1500010482202-Free-Courses-What-Should-Instructors-Know-\"><span style=\"font-weight: 400;\">\u00dccretsiz kurslar hakk\u0131nda daha fazla bilgi edinin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>\u00d6nemli \u00c7\u0131kar\u0131mlar<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kurs Fiyatland\u0131rma Se\u00e7enekleri<\/b><span style=\"font-weight: 400;\">: Kurslar\u0131 \u00fccretsiz veya \u00fccretli olarak sunabilirsiniz. Teklif Program\u0131na kat\u0131l\u0131rsan\u0131z \u00fccretli kurslardaki fiyatland\u0131rma bizim taraf\u0131m\u0131zdan belirlenir ve optimize edilir.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dcst d\u00fczey e\u011fitmen stat\u00fcs\u00fc<\/b><span style=\"font-weight: 400;\">: Kursunuzun fiyat\u0131n\u0131 belirlemek ve gelir elde etmek i\u00e7in \u00fcst d\u00fczey e\u011fitmen olmak i\u00e7in ba\u015fvurman\u0131z ve ba\u015fvurunuzun onaylanmas\u0131 gerekir. Bu \u015fekilde herhangi bir \u00f6n maliyet olmadan promosyon programlar\u0131na ve gelir payla\u015f\u0131m\u0131na kat\u0131labilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Udemy Teklif Program\u0131<\/b><span style=\"font-weight: 400;\">: Udemy Teklif Program\u0131na kat\u0131l\u0131m t\u00fcm kurslar\u0131n\u0131z i\u00e7in ge\u00e7erli olur. Bu program, d\u00fcnya genelindeki kitlelere y\u00f6nelik pazarlama kampanyalar\u0131m\u0131zdan ve fiyat optimizasyon stratejilerimizden yararlanarak pazar eri\u015fimini ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in kurs fiyatlar\u0131n\u0131z\u0131 optimize etmemize ve indirimler yapmam\u0131za olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fiyat kademesiyle ilgili \u00f6nemli noktalar<\/b><span style=\"font-weight: 400;\">: Kursunuzun fiyat kademesini belirlerken daha y\u00fcksek olan fiyatland\u0131rmay\u0131 gerek\u00e7elendirmek amac\u0131yla kaynaklar, \u00f6devler ve geri bildirimlerle ek de\u011fer sa\u011flamak i\u00e7in kurs s\u00fcresi, i\u00e7erik derinli\u011fi, uzmanl\u0131k ve pazardaki rekabet durumu gibi fakt\u00f6rleri g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir.<\/span><\/li>\n<\/ul>\n<h2><strong>Daha Fazla Kaynak<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229604948\"><span style=\"font-weight: 400;\">Nas\u0131l \u00fcst d\u00fczey e\u011fitmen olaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/1500010482202-Free-Courses-What-Should-Instructors-Know-\"><span style=\"font-weight: 400;\">\u00dccretsiz kurslar<\/span><\/a> hakk\u0131nda bilgi edinin<span style=\"font-weight: 400;\"><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229605008-Instructor-Revenue-Share\"><span style=\"font-weight: 400;\">Gelir payla\u015f\u0131m\u0131<\/span><\/a> hakk\u0131nda bilgi edinin<span style=\"font-weight: 400;\"><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><\/span><\/a><span style=\"font-weight: 400;\">Udemy Teklifleri<\/span> hakk\u0131nda daha fazla bilgi edinin<a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232827-Instructor-Promotional-Agreements-and-Udemy-Deals\"><span style=\"font-weight: 400;\"><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229605668\"><span style=\"font-weight: 400;\">Kursunuzun fiyat\u0131n\u0131 nas\u0131l belirleyece\u011finizi \u00f6\u011frenin<\/span><\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/229605368-Instructors-Udemy-s-Pricing-Tiers-For-Courses\"><span style=\"font-weight: 400;\">fiyatland\u0131rma kademeleri<\/span><\/a> hakk\u0131nda bilgi edinin<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/teach.udemy.com\/tr\/marketing\/make-the-most-of-coupons-and-referral-links\/\"><span style=\"font-weight: 400;\">Kuponlardan ve y\u00f6nlendirmelerden en iyi \u015fekilde yararlanma<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kursunuzu yay\u0131nlamaya haz\u0131r oldu\u011funuzda fiyatland\u0131rma stratejinizi d\u00fc\u015f\u00fcnmeniz gerekir. Bu \u00f6nemli ad\u0131mda kursunuzu \u00fccretsiz sunma, kendiniz bir fiyat belirleme veya Udemy&#8217;nin fiyatland\u0131rmaya y\u00f6nelik optimizasyon stratejilerini kullanma se\u00e7eneklerinden birine karar verirsiniz. \u00dccretsiz bir kurs sunuyorsan\u0131z video i\u00e7eri\u011fi 2 saati a\u015famaz ve kursunuzda soru-cevap ve bitirme sertifikas\u0131 gibi \u00fcst d\u00fczey \u00f6\u011frenci \u00f6zelliklerine eri\u015fim sunulmaz. Bu makale, mevcut kurs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":20806,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17869","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/17869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/comments?post=17869"}],"version-history":[{"count":0,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/17869\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/20806"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/media?parent=17869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}