{"id":21918,"date":"2019-04-02T20:37:40","date_gmt":"2019-04-03T03:37:40","guid":{"rendered":"https:\/\/teach.udemy.com\/clp-checklist-2-target-audience-course-goals-and-course-description\/"},"modified":"2022-02-09T09:32:54","modified_gmt":"2022-02-09T17:32:54","slug":"clp-checklist-2-target-audience-course-goals-and-course-description","status":"publish","type":"page","link":"https:\/\/teach.udemy.com\/tr\/clp-checklist-2-target-audience-course-goals-and-course-description\/","title":{"rendered":"CLP Kontrol Listesi 2"},"content":{"rendered":"<h2>Hedefledi\u011finiz \u00f6\u011frenci kitlesi, kurs \u00f6\u011frenim hedefleri, a\u00e7\u0131klamas\u0131 ve dersler<\/h2>\n<p><span style=\"font-weight: 400;\">Art\u0131k anahtar kelime listeniz, g\u00fc\u00e7l\u00fc bir ba\u015fl\u0131\u011f\u0131n\u0131z ve alt ba\u015fl\u0131\u011f\u0131n\u0131z oldu\u011funa g\u00f6re Kurs A\u00e7\u0131l\u0131\u015f Sayfan\u0131z\u0131n (CLP) di\u011fer \u00f6nemli b\u00f6l\u00fcmlerine odaklanma zaman\u0131 geldi. A\u015fa\u011f\u0131daki b\u00f6l\u00fcmler \u00f6\u011frencilerin, ilgili kursun kendilerine uygun olup olmad\u0131\u011f\u0131na karar vermesine yard\u0131mc\u0131 olacak. Bu alanlar, belirledi\u011finiz anahtar kelimeleri kullanmak i\u00e7in idealdir.<\/span><\/p>\n<p><a href=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.51.22-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25918 size-full\" src=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.51.22-AM.png\" alt=\"What you'll learn section on Course Landing Page\" width=\"797\" height=\"607\" srcset=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.51.22-AM.png 797w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.51.22-AM-300x228.png 300w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.51.22-AM-768x585.png 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.53.05-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25931\" src=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.53.05-AM.png\" alt=\"Description section of Course Landing Page\" width=\"794\" height=\"341\" srcset=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.53.05-AM.png 764w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-02-09-at-8.53.05-AM-300x129.png 300w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/a><\/p>\n<p><b>\u00d6\u011frenim hedefleri<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131\u011f\u0131n\u0131z ve alt ba\u015fl\u0131\u011f\u0131n\u0131z\u0131n ard\u0131ndan bu b\u00f6l\u00fcm, kurs a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n en \u00f6nemli yeridir. Potansiyel \u00f6\u011frenciler bu alan\u0131 <\/span><b>\u00d6\u011frenecekleriniz<\/b><span style=\"font-weight: 400;\"> ba\u015fl\u0131\u011f\u0131n\u0131n alt\u0131nda g\u00f6r\u00fcr. Anahtar kelimelerinizi kurs \u00f6\u011frenim hedeflerinde kulland\u0131\u011f\u0131n\u0131zdan ve a\u015fa\u011f\u0131daki \u015fartlar\u0131 yerine getirdi\u011finizden emin olun:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4-6 adet net ve odakl\u0131 hedef var m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedefler, kurs i\u00e7eri\u011fiyle uyu\u015fuyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu \u00f6\u011frenim hedefleri, kursunuzu tamamlad\u0131ktan sonra \u00f6\u011frencilerinizin yapabilece\u011fi eylemleri tan\u0131ml\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Her bir hedef, etken bir fiil ile ba\u015fl\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En \u00f6nemli anahtar kelimelerinizi dahil ettiniz mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurs kapsam\u0131ndaki hedefler ger\u00e7ek\u00e7i ve ula\u015f\u0131labilir mi?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bunu CLP&#8217;de d\u00fczenlemek i\u00e7in kurs olu\u015fturma arac\u0131nda, Kursunuzu planlay\u0131n &gt; Hedeflenen \u00f6\u011frenciler &gt; \u00d6\u011frenciler kursunuzda ne \u00f6\u011frenecek?\u00a0<\/span> b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131ndaki alan\u0131 bulun<\/p>\n<p><b>B\u00f6l\u00fcm\/Ders Ba\u015fl\u0131klar\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f6l\u00fcm ve Ders Ba\u015fl\u0131klar\u0131n\u0131z, CLP&#8217;nin Kurs \u0130\u00e7eri\u011fi b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131nda g\u00f6sterilir. CLP&#8217;nizdeki i\u00e7erikleri daha da optimize etmek \u00fczere b\u00f6l\u00fcm ve ders ba\u015fl\u0131klar\u0131nda anahtar kelimelerden faydaland\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in kurs m\u00fcfredat\u0131 b\u00f6l\u00fcm\u00fcndeki metni inceleyin.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu ba\u015fl\u0131klar spesifik, net ve kursunuzda \u00f6\u011fretilenleri do\u011fru \u015fekilde \u00f6zetler nitelikte mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu ba\u015fl\u0131klarda, kursun ba\u011flam\u0131 d\u0131\u015f\u0131nda anlaml\u0131 olan ve \u00f6\u011frencilerin bu konudaki Google aramalar\u0131yla e\u015fle\u015fen ifadeler (\u00f6rne\u011fin &#8220;nas\u0131l yap\u0131l\u0131r&#8221; ifadeleri) kullan\u0131l\u0131yor mu?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bunu CLP&#8217;de d\u00fczenlemek i\u00e7in kurs olu\u015fturma arac\u0131nda \u0130\u00e7eri\u011finizi olu\u015fturun &gt; M\u00fcfredat b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131ndaki alan\u0131 bulun<\/span> <span style=\"font-weight: 400;\">Kurs a\u00e7\u0131l\u0131\u015f sayfan\u0131zdaki (CLP) anahtar kelimeleri ve i\u00e7erikleri iyile\u015ftirmek i\u00e7in bu egzersizi tamamlamak, kursunuzun Udemy platformunda ve Google gibi harici arama motorlar\u0131nda daha g\u00f6r\u00fcn\u00fcr ve ke\u015ffedilebilir olmas\u0131na yard\u0131mc\u0131 olacak.\u00a0\u00a0<\/span><\/p>\n<p><b>Gereksinimler<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6\u011frencilerin kursunuzu almadan \u00f6nce sahip olmas\u0131 gereken yetkinlikleri, deneyim ara\u00e7lar\u0131n\u0131 veya ekipmanlar\u0131 listeleyin. Hi\u00e7bir gereksinim yoksa bunu, yeni ba\u015flayanlar i\u00e7in bariyeri d\u00fc\u015f\u00fcrmeye y\u00f6nelik bir f\u0131rsat olarak kullan\u0131n.<\/span><\/p>\n<p><b>Kurs A\u00e7\u0131klamas\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kurs a\u00e7\u0131klamas\u0131, kursunuzun i\u00e7eri\u011fini tekrar vurgulaman\u0131z i\u00e7in size m\u00fckemmel bir f\u0131rsat sunar. Sunduklar\u0131n\u0131z\u0131, sizi ve kursunuzu benzersiz k\u0131lan \u00f6zellikleri ifade etme \u015fans\u0131 tan\u0131r. Bu alanda tutkunuzun ve ki\u015fili\u011finizin \u00f6ne \u00e7\u0131kmas\u0131 gerekir. Ayr\u0131ca bu alan, sundu\u011funuz \u00f6\u011frenim deneyimine y\u00f6nelik beklentileri olu\u015fturmak i\u00e7in idealdir. Do\u011fru bir a\u00e7\u0131klama yazmak, g\u00fcven olu\u015fturman\u0131za yard\u0131mc\u0131 olur ve okuyucunun ilgisini \u00e7eker. Potansiyel \u00f6\u011frencilerinizle ikinci tekil \u015fah\u0131s kullanarak do\u011frudan konu\u015fun. Bu bilgi, <span style=\"font-weight: 400;\">kurs a\u00e7\u0131l\u0131\u015f sayfas\u0131ndaki<\/span> <\/span>A\u00e7\u0131klama b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131nda bulunur.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klama, \u00f6\u011frencilerin sorun ya\u015fad\u0131\u011f\u0131 noktalara \/ hedeflerine \/ ama\u00e7lar\u0131na hitap eden bir ifade ile ba\u015fl\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Okumas\u0131 ve anlamas\u0131 kolay m\u0131 (\u00d6rne\u011fin, \u00f6nemli bilginin \u00f6nce verilmesi, paragraflar\u0131n d\u00fczg\u00fcnce b\u00f6l\u00fcnm\u00fc\u015f ve net olmas\u0131)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klama kursunuza dahil olan kaynaklar\u0131, etkinlikleri, projeleri ve materyalleri tan\u0131ml\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klama, sizin neden bu kursu \u00f6\u011fretmek i\u00e7in do\u011fru insan oldu\u011funuz hakk\u0131nda arka plan bilgisi veriyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursunuzu alman\u0131n sundu\u011fu \u00f6nemli de\u011ferleri net \u015fekilde vurguluyor mu?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursunuzu di\u011ferlerinden farkl\u0131 k\u0131lan \u00f6zellikleri ortaya koyuyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkile\u015fiminize y\u00f6nelik beklenti olu\u015fturuyor mu (\u00d6rne\u011fin; sorular\u0131 cevaplama s\u0131kl\u0131\u011f\u0131n\u0131z, kurs g\u00fcncellemeleri)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6\u011frencilerin kurs s\u0131ras\u0131nda ve sonras\u0131nda neleri ba\u015faraca\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor mu? Bunu a\u00e7\u0131klamak i\u00e7in \u00f6\u011frenci referanslar\u0131n\u0131 da a\u00e7\u0131klamaya dahil edebilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klamada promosyon videosunu ve \u00fccretsiz dersleri izlemeye ve kursa kaydolmaya y\u00f6nelten eylem \u00e7a\u011fr\u0131lar\u0131 yer al\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Son olarak, anahtar kelime ara\u015ft\u0131rmas\u0131nda belirledi\u011finiz ifadeler, a\u00e7\u0131klamada organik \u015fekilde yer al\u0131yor mu?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u00e7\u0131klaman\u0131z\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in bu rehberden faydalan\u0131n:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedefledi\u011finiz \u00f6\u011frencileri tan\u0131mlayarak i\u015fe ba\u015flay\u0131n. &#8220;[\u00f6\u011frenci t\u00fcr\u00fc] bir \u00f6\u011frenciyseniz&#8221; gibi bir ifade kullan\u0131n. \u00d6\u011frencilerin ilgisini \u00e7ekmek i\u00e7in ilk birka\u00e7 c\u00fcmlenizin motive edici olmas\u0131na dikkat edin. Bu c\u00fcmlelerde retorik sorular kullanabilirsiniz. Do\u011frudan \u00f6\u011frencilerin sorun ya\u015fad\u0131\u011f\u0131 noktalara veya hedeflere de\u011finin.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursunuza y\u00f6nelik nitelikli bir genel bak\u0131\u015f ve kursunuzun \u00f6\u011frenciye sundu\u011fu benzersiz avantaj hakk\u0131nda k\u0131sa bir paragraf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu kursta, kursun sa\u011flad\u0131\u011f\u0131 \u00f6nemli de\u011ferleri maddeler halinde s\u0131ralay\u0131n. Her maddede aksiyon i\u00e7eren bir fiil kullan\u0131n (Geli\u015ftirmek, uzmanla\u015fmak). \u00d6\u011frenmek, Bilmek veya Anlamak gibi fiillerden ka\u00e7\u0131n\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neden bu konuyu \u00f6\u011frenmek istiyorsun? Bu konuyu \u00f6nemli veya faydal\u0131 k\u0131lan \u015fey nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6\u011frencilerin tamamlayaca\u011f\u0131 baz\u0131 kurs etkinliklerinden bahsedin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu kursun ni\u00e7in farkl\u0131 oldu\u011funu ve \u00f6\u011frencilerin ni\u00e7in sizden ders almas\u0131 gerekti\u011fini anlat\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\u00e7\u0131klaman\u0131n sonunda \u00f6\u011frencileri eyleme ge\u00e7meye davet edin.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bunu CLP&#8217;de d\u00fczenlemek i\u00e7in kurs olu\u015fturma arac\u0131nda Kursunuzu yay\u0131nlay\u0131n &gt; Kurs a\u00e7\u0131l\u0131\u015f sayfas\u0131 &gt; Kurs a\u00e7\u0131klamas\u0131 b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131ndaki alan\u0131 bulun.\u00a0<\/span><\/p>\n<p><b>Hedeflenen Kitle\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fczenlemeye ba\u015flamadan \u00f6nce hedefledi\u011finiz \u00f6\u011frenci kitlesi \u00fczerine d\u00fc\u015f\u00fcn\u00fcn. Bu kitlenin ihtiya\u00e7lar\u0131n\u0131 ve hedeflerini anlamak, do\u011fru \u00f6\u011frencileri kursunuza \u00e7ekecek nitelikli bir metin yazman\u0131za yard\u0131mc\u0131 olur. Herkese uygun bir kurs yoktur. Spesifik ifadeler kullan\u0131n ve \u00e7ok genel bir metin yazmaktan ka\u00e7\u0131n\u0131n. Bu bilgi, kurs a\u00e7\u0131l\u0131\u015f sayfas\u0131ndaki <\/span><strong>Bu kurs kimlere y\u00f6neliktir?<\/strong><span style=\"font-weight: 400;\"><strong> b\u00f6l\u00fcm\u00fcn\u00fcn<\/strong> alt\u0131nda bulunur. A\u015fa\u011f\u0131daki sorular\u0131 yan\u0131tlay\u0131n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef kitle, belirli bir amac\u0131 olan belirli bir ki\u015fi t\u00fcr\u00fc m\u00fc?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef kitlede, \u00f6\u011frenci seviyesi (ba\u015flang\u0131\u00e7 seviyesi, orta veya ileri seviye) ve\/veya spesifik bir segment (giri\u015fimciler, web geli\u015ftiricileri i\u00e7in) yer al\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursun kimlere y\u00f6nelik olmad\u0131\u011f\u0131 a\u00e7\u0131k\u00e7a anlat\u0131l\u0131yor mu?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bunu CLP&#8217;de d\u00fczenlemek i\u00e7in kurs olu\u015fturma arac\u0131nda Kursunuzu planlay\u0131n &gt; Hedeflenen \u00f6\u011frenciler &gt; Bu kurs kimlere y\u00f6neliktir? b\u00f6l\u00fcm\u00fcn\u00fcn alt\u0131ndaki alan\u0131 bulun.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hedefledi\u011finiz \u00f6\u011frenci kitlesi, kurs \u00f6\u011frenim hedefleri, a\u00e7\u0131klamas\u0131 ve dersler Art\u0131k anahtar kelime listeniz, g\u00fc\u00e7l\u00fc bir ba\u015fl\u0131\u011f\u0131n\u0131z ve alt ba\u015fl\u0131\u011f\u0131n\u0131z oldu\u011funa g\u00f6re Kurs A\u00e7\u0131l\u0131\u015f Sayfan\u0131z\u0131n (CLP) di\u011fer \u00f6nemli b\u00f6l\u00fcmlerine odaklanma zaman\u0131 geldi. A\u015fa\u011f\u0131daki b\u00f6l\u00fcmler \u00f6\u011frencilerin, ilgili kursun kendilerine uygun olup olmad\u0131\u011f\u0131na karar vermesine yard\u0131mc\u0131 olacak. Bu alanlar, belirledi\u011finiz anahtar kelimeleri kullanmak i\u00e7in idealdir. \u00d6\u011frenim hedefleri Ba\u015fl\u0131\u011f\u0131n\u0131z [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21918","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/21918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/comments?post=21918"}],"version-history":[{"count":0,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/21918\/revisions"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/media?parent=21918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}