{"id":21927,"date":"2019-04-02T20:36:18","date_gmt":"2019-04-03T03:36:18","guid":{"rendered":"https:\/\/teach.udemy.com\/clp-checklist-1-titles-subtitles-and-overall-tips\/"},"modified":"2022-02-03T09:00:48","modified_gmt":"2022-02-03T17:00:48","slug":"clp-checklist-1-titles-subtitles-and-overall-tips","status":"publish","type":"page","link":"https:\/\/teach.udemy.com\/tr\/clp-checklist-1-titles-subtitles-and-overall-tips\/","title":{"rendered":"CLP Kontrol Listesi 1: Kurs ba\u015fl\u0131\u011f\u0131, alt ba\u015fl\u0131k ve en iyi SEO uygulamalar\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kurs a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n optimize edilecek en \u00f6nemli b\u00f6l\u00fcmleri kurs ba\u015fl\u0131\u011f\u0131 ve alt ba\u015fl\u0131kt\u0131r. Bu, kursunuzun ne hakk\u0131nda oldu\u011funu do\u011fru bir \u015fekilde yans\u0131tarak potansiyel \u00f6\u011frencilerin dikkatini \u00e7ekmek i\u00e7in bir f\u0131rsatt\u0131r.<\/span><\/p>\n<p>\u0130\u015fte CLP&#8217;niz i\u00e7in genel ipu\u00e7lar\u0131:<\/p>\n<p><b>Ba\u015fl\u0131k<\/b><span style=\"font-weight: 400;\"> (60 karakter s\u0131n\u0131r\u0131)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131\u011f\u0131n\u0131z ilgi \u00e7ekici, bilgilendirici ve arama i\u00e7in optimize edilmi\u015f olmal\u0131d\u0131r. \u00d6\u011frenciler ba\u015fl\u0131\u011fa bakt\u0131klar\u0131nda \u015funlar\u0131 bilmek ister:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurs konusu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kitle kim? (yeni ba\u015flayanlar, y\u00f6neticiler i\u00e7in)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne elde edecekler? (bir eylem veya sonu\u00e7)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131dakileri dikkate alabilirsiniz:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Temel anahtar kelime, a\u015f\u0131r\u0131ya ka\u00e7\u0131lmadan ba\u015flarda (ilk \u00fc\u00e7 kelimede) kullan\u0131l\u0131yor mu?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Potansiyel \u00f6\u011frencilerin aratmas\u0131 muhtemel kelimeleri\/ifadeleri i\u00e7eriyor mu? <\/span><i><span style=\"font-weight: 400;\">(Olu\u015fturdu\u011funuz anahtar kelimeler listesini referans al\u0131n)<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Eylem odakl\u0131 m\u0131? Ba\u015far\u0131dan bahsediliyor mu?<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0131klamak istemenize sebep oluyor mu? <\/span><i><span style=\"font-weight: 400;\">(Arama amac\u0131n\u0131\/hedefini yan\u0131tl\u0131yor ve t\u0131klanacak kadar ilgi \u00e7ekici)<\/span><\/i><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6\u011frencilerin hissetmesini istedi\u011finiz bir duygu olu\u015fturuyor mu? <\/span><i><span style=\"font-weight: 400;\">Ba\u015far\u0131dan ve de\u011ferden bahseden kelimeler ve niteleyiciler kullan\u0131n<\/span><\/i><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kursun ba\u015fl\u0131\u011f\u0131n\u0131 d\u00fczenlemek i\u00e7in kurs olu\u015fturma arac\u0131nda Kursunuzu yay\u0131nlay\u0131n &gt; Kurs a\u00e7\u0131l\u0131\u015f sayfas\u0131 &gt; Kurs ba\u015fl\u0131\u011f\u0131 b\u00f6l\u00fcm\u00fcne gidin.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25895 size-large\" src=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle-1024x344.png\" alt=\"\" width=\"600\" height=\"202\" srcset=\"https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle-1024x344.png 1024w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle-300x101.png 300w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle-768x258.png 768w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle-1536x516.png 1536w, https:\/\/teach.udemy.com\/wp-content\/uploads\/2022\/02\/CLP-Title-and-Subtitle.png 1716w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<p><b>Alt ba\u015fl\u0131k<\/b> <span style=\"font-weight: 400;\">(120 karakter s\u0131n\u0131r\u0131)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ama\u00e7, ba\u015fl\u0131\u011f\u0131 a\u00e7\u0131klamakt\u0131r. \u015eunlar\u0131 sa\u011flamal\u0131d\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurs i\u00e7eri\u011fine ili\u015fkin ek bilgiler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konuyu \u00f6\u011frenmenin de\u011feri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6\u011frenciye faydalar\u0131 &#8211; Bu kurs neleri BA\u015eARMANIZA yard\u0131mc\u0131 olacak?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursun \u00f6\u011frenim hedefleri hakk\u0131nda daha fazla bilgi sa\u011flay\u0131n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131dakileri dikkate alabilirsiniz:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurs konusu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kitle kim? (yeni ba\u015flayanlar, y\u00f6neticiler i\u00e7in)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne elde edecekler? (bir eylem veya sonu\u00e7)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kursun ana konusu dahil mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu kursun \u00f6\u011frencilere ne konuda yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 belirtiyor mu? <\/span><i><span style=\"font-weight: 400;\">(De\u011ferden bahsediyor, eylem s\u00f6zc\u00fckleri kullan\u0131yor)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En alakal\u0131 anahtar kelimeleri i\u00e7eriyor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015fl\u0131\u011f\u0131 tamaml\u0131yor mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0131klanacak kadar ilgi \u00e7ekici mi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Karakter \u00f6nerisi, maksimum 120 karaktere m\u00fcmk\u00fcn olan en yak\u0131n de\u011ferdedir.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kursun alt ba\u015fl\u0131\u011f\u0131n\u0131 d\u00fczenlemek i\u00e7in kurs olu\u015fturma arac\u0131nda Kursunuzu yay\u0131nlay\u0131n &gt; Kurs a\u00e7\u0131l\u0131\u015f sayfas\u0131 &gt; Kurs alt ba\u015fl\u0131\u011f\u0131 b\u00f6l\u00fcm\u00fcne gidin.\u00a0<\/span><\/p>\n<p><b>En \u0130yi SEO Uygulamalar\u0131<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sade, anla\u015f\u0131l\u0131r ve spesifik bir dil kullan\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uygun yaz\u0131m, dil bilgisi, noktalama ve b\u00fcy\u00fck\/k\u00fc\u00e7\u00fck harf kullan\u0131m\u0131n\u0131 kontrol edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potansiyel \u00f6\u011frencinizin t\u00fcm CLP metninizin oda\u011f\u0131 oldu\u011fundan emin olun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metin ki\u015fiseldir. \u00d6\u011frenciler i\u00e7in &#8220;siz\/sizin&#8221;, kendiniz yani e\u011fitmen i\u00e7in &#8220;ben\/benim&#8221; ifadeleri kullan\u0131n<\/span><\/li>\n<\/ol>\n<p><b>Bonus: Kay\u0131tlar\u0131 art\u0131r\u0131n<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promosyon videosu: Kursunuzda ne \u00f6\u011fretece\u011finizi ve nas\u0131l \u00f6\u011fretece\u011finizi \u00f6zetleyen ve potansiyel \u00f6\u011frencilerin izleyebilece\u011fi h\u0131zl\u0131 ve ilgi \u00e7ekici bir (2 dakika veya daha k\u0131sa) <\/span><a href=\"https:\/\/teach.udemy.com\/tr\/publishing\/promo-video\/\"><span style=\"font-weight: 400;\">promosyon videosu<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 olu\u015fturun. Bunu, kurs a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n video versiyonu olarak d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kurs \u00f6nizlemesi: M\u00fcfredat b\u00f6l\u00fcm\u00fcnde, potansiyel \u00f6\u011frencilerin \u00f6nizlemesi i\u00e7in kursunuzun en de\u011ferli\/\u00f6nemli i\u00e7eriklerini sergileyen birden fazla dersi (en az 10 dakika) etkinle\u015ftirdi\u011finizden emin olun.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 ve alt ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 optimize ettikten sonra <\/span><a href=\"https:\/\/teach.udemy.com\/tr\/clp-checklist-2-target-audience-course-goals-and-course-description\/\"><span style=\"font-weight: 400;\">CLP Kontrol Listesi 2<\/span><\/a><span style=\"font-weight: 400;\"> ile optimizasyonlar\u0131n sonraki a\u015famas\u0131na haz\u0131r olursunuz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurs a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n optimize edilecek en \u00f6nemli b\u00f6l\u00fcmleri kurs ba\u015fl\u0131\u011f\u0131 ve alt ba\u015fl\u0131kt\u0131r. Bu, kursunuzun ne hakk\u0131nda oldu\u011funu do\u011fru bir \u015fekilde yans\u0131tarak potansiyel \u00f6\u011frencilerin dikkatini \u00e7ekmek i\u00e7in bir f\u0131rsatt\u0131r. \u0130\u015fte CLP&#8217;niz i\u00e7in genel ipu\u00e7lar\u0131: Ba\u015fl\u0131k (60 karakter s\u0131n\u0131r\u0131) Ba\u015fl\u0131\u011f\u0131n\u0131z ilgi \u00e7ekici, bilgilendirici ve arama i\u00e7in optimize edilmi\u015f olmal\u0131d\u0131r. \u00d6\u011frenciler ba\u015fl\u0131\u011fa bakt\u0131klar\u0131nda \u015funlar\u0131 bilmek ister: Kurs [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21927","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/21927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/comments?post=21927"}],"version-history":[{"count":0,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/pages\/21927\/revisions"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/media?parent=21927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}