{"id":20273,"date":"2020-10-01T15:01:48","date_gmt":"2020-10-01T15:01:48","guid":{"rendered":"http:\/\/teach.udemy.com\/?p=20273"},"modified":"2020-10-01T15:03:53","modified_gmt":"2020-10-01T15:03:53","slug":"fall-2020-pricing-marketing-update","status":"publish","type":"post","link":"https:\/\/teach.udemy.com\/tr\/fall-2020-pricing-marketing-update\/","title":{"rendered":"Fiyatland\u0131rma ve pazarlama alanlar\u0131nda devam eden yat\u0131r\u0131mlar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n hayat\u0131n\u0131 \u00f6\u011frenim yoluyla iyile\u015ftirme misyonumuzu yerine getirmek \u00fczere platformumuzu geli\u015ftirmek ve geni\u015fletmek i\u00e7in s\u00fcrekli olarak \u00e7al\u0131\u015f\u0131yoruz. Ge\u00e7ti\u011fimiz y\u0131l boyunca, yeni \u00f6\u011frencilerin olu\u015fturdu\u011funuz kaliteli kurslara ula\u015fmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in yeni fiyatland\u0131rma ve pazarlama stratejileri sunduk. Siz Efsane Cuma ve Yeni Y\u0131l gibi b\u00fcy\u00fck sezon indirimlerine haz\u0131rlan\u0131rken biz de pazarlama ve fiyatland\u0131rma alanlar\u0131nda ne gibi ilerlemeler kaydetti\u011fimiz ve bunlar\u0131n sizin i\u00e7in ne anlama geldi\u011fi konusunda sizi bilgilendirmek istedik.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Peki neler yapt\u0131k?<\/span><\/p>\n<h2><strong>Kanal \u00e7e\u015fitlili\u011fini art\u0131rma<\/strong><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">2020 online \u00f6\u011frenim a\u00e7\u0131s\u0131ndan \u00f6nemli bir y\u0131l oldu. G\u00fc\u00e7l\u00fc reklam ve i\u015f ortakl\u0131\u011f\u0131 a\u011f\u0131m\u0131za yat\u0131r\u0131m yapmaya devam ederken ayn\u0131 zamanda yeni \u00f6\u011frencilere ula\u015fmak i\u00e7in yeni pazarlama kanallar\u0131n\u0131 da kullan\u0131ma sunduk.<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">ABD, Brezilya ve Hindistan&#8217;da yay\u0131nlad\u0131\u011f\u0131m\u0131z geleneksel <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=JmQKufAg2gY&amp;feature=youtu.be\"><span style=\"font-weight: 400;\">televizyon reklamlar\u0131 <\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">d\u00fcnya genelinde milyonlarca potansiyel \u00f6\u011frenciye ula\u015ft\u0131. Yerel pazarlarda denedi\u011fimiz farkl\u0131 yakla\u015f\u0131mlar\u0131 devam ederken t\u00fcm noktalar\u0131n do\u011fru olmas\u0131 i\u00e7in yakla\u015f\u0131m\u0131m\u0131z hakk\u0131nda daha fazlas\u0131n\u0131 \u00f6\u011frenip uygulamaya koyuyoruz.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayr\u0131ca Udemy&#8217;yi tan\u0131tmak i\u00e7in baz\u0131 harika medya kurulu\u015flar\u0131yla da birlikte \u00e7al\u0131\u015fmaya ba\u015flad\u0131k. Yak\u0131n zamanda Forbes, BBC Business ve Fast Company gibi dergilerde yer almam\u0131z\u0131n ard\u0131ndan \u00f6\u011frenimi daha eri\u015filebilir bir hale getirmek i\u00e7in ortaya koydu\u011funuz harika i\u015flerin \u00f6nemini vurgulamaktan gurur duyuyoruz.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">Son olarak platforma yeni \u00f6\u011frenciler kazand\u0131rmaya devam etmek i\u00e7in yeni t\u00fcr i\u015f ortakl\u0131klar\u0131 kurduk. PerkSpot ya da BenefitHub gibi \u015firketler arac\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015fanlara kurs indirimleri sunarak, do\u011frudan Amazon India gibi k\u00f6kl\u00fc platformlar \u00fczerinden Udemy kurslar\u0131n\u0131n sat\u0131\u015f\u0131n\u0131 yaparak veya Acorns gibi finans uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla sat\u0131n al\u0131nan kurslarda para iadesi sunarak online \u00f6\u011frenimi daha \u00e7ekici k\u0131lmak i\u00e7in yeni ve yarat\u0131c\u0131 yollar buluyoruz.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>Farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f fiyatland\u0131rma modelinin avantajlar\u0131n\u0131 art\u0131rma<\/strong><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Bir s\u00fcredir bu platformdaysan\u0131z ge\u00e7ti\u011fimiz iki y\u0131l i\u00e7erisinde promosyon ama\u00e7l\u0131 fiyatland\u0131rma yakla\u015f\u0131m\u0131m\u0131z\u0131n geli\u015fti\u011fine tan\u0131k olmu\u015fsunuzdur. \u00d6nceden indirim s\u0131ras\u0131nda ge\u00e7erli t\u00fcm kurslar\u0131n fiyat\u0131 ayn\u0131 olurken \u015fimdi d\u00fcnyan\u0131n her yerinde, her indirimde verilere dayal\u0131 ve kursa \u00f6zg\u00fc promosyon fiyatlar\u0131 sunuyoruz. Bu yakla\u015f\u0131ma y\u00f6nelik yap\u0131lan titiz testler, sat\u0131n alma fiyatlar\u0131nda daha fazla \u00e7e\u015fitlilik ortaya koyuldu\u011funu, \u00e7o\u011fu pazarda sat\u0131\u015f ba\u015f\u0131na ortalama ayl\u0131k gelirin y\u00fckseldi\u011fini ve e\u011fitmenlerin toplam gelirin artt\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Yakla\u015f\u0131m\u0131m\u0131z\u0131 test edip optimize etmeye devam ederken \u00f6\u011frencilerin de farkl\u0131 i\u00e7erik t\u00fcrleri i\u00e7in \u00e7e\u015fitli fiyat noktalar\u0131na yan\u0131t vermeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. Bu durum, May\u0131s ve A\u011fustos aylar\u0131nda platform genelinde ge\u00e7erli olan b\u00fcy\u00fck indirim boyunca da ayn\u0131 \u015fekilde devam etti. \u015eimdi Efsane Cuma ve Yeni Y\u0131l gibi \u00f6nemli pazarlama d\u00f6nemlerinde \u00e7e\u015fitli fiyat noktalar\u0131nda ilgi \u00e7ekici teklifler sunmaktan heyecan duyuyoruz.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Yeni indirim stratejileri her zaman oldu\u011fu gibi yaln\u0131zca Udemy Teklif Program\u0131 kapsam\u0131ndaki kurslar i\u00e7in ge\u00e7erlidir. <\/span><a href=\"https:\/\/support.udemy.com\/hc\/en-us\/articles\/229232827-Instructor-Promotional-Agreements-and-Udemy-Deals\"><span style=\"font-weight: 400;\">Tekliflere y\u00f6nelik belgelerimizi<\/span><\/a><span style=\"font-weight: 400;\"> g\u00fcncelleyerek bu yeni promosyon ama\u00e7l\u0131 fiyatland\u0131rma yakla\u015f\u0131m\u0131n\u0131 ekledik.<br \/>\n<\/span><\/p>\n<p><\/p>\n<h2><strong>Ard\u0131 arkas\u0131 kesilmeyen testler<\/strong><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Veriler ve testler, Udemy&#8217;deki i\u015flerimizin temelini olu\u015fturmaktad\u0131r. 2020 y\u0131l\u0131 boyunca fiyatland\u0131rma konusunda do\u011fru yolda oldu\u011fumuzdan emin olmak i\u00e7in \u00e7ok \u00e7e\u015fitli testler ger\u00e7ekle\u015ftirdik:<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Liste fiyat\u0131:<\/strong> <span style=\"font-weight: 400;\"> Nisan ay\u0131nda liste fiyat\u0131 testlerini duyurduk. Nihayetinde hedefimiz, Udemy Teklif Program\u0131&#8217;na kat\u0131lan e\u011fitmenler i\u00e7in ger\u00e7ek pazar verilerinden toplanan, her \u00fclkedeki yerel de\u011ferlendirmeleri dikkate alan ve pazardaki de\u011fi\u015fikliklere verilen yan\u0131tlara g\u00f6re zamanla de\u011fi\u015fen liste fiyatlar\u0131 olu\u015fturmakt\u0131r. Her yerel pazarda do\u011fru yakla\u015f\u0131ma g\u00fcven duyulmas\u0131n\u0131 sa\u011flamak i\u00e7in bu yakla\u015f\u0131m\u0131n k\u0131sa ve uzun vadeli etkilerini \u00f6l\u00e7\u00fcyor, \u00fclkeye \u00f6zg\u00fc bilgiler ediniyoruz. Bu yeni yakla\u015f\u0131m\u0131 kullan\u0131ma sunmadan \u00f6nce bu verilerden faydalanarak d\u00fcnya \u00e7ap\u0131ndaki kitlenize ula\u015fmaya devam etmek i\u00e7in ihtiyac\u0131n\u0131z olan ara\u00e7lara sahip oldu\u011funuzdan emin olaca\u011f\u0131z.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>\u0130ndirimli fiyat optimizasyonu:<\/strong> <span style=\"font-weight: 400;\"> Bug\u00fcne kadar yap\u0131lan testler, farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f fiyatland\u0131rma modelinin tek tip fiyatland\u0131rma modeline k\u0131yasla t\u00fcm platform i\u00e7in daha iyi bir se\u00e7enek oldu\u011funu kan\u0131tlam\u0131\u015ft\u0131r. Ancak zaman i\u00e7inde her kursun gelir potansiyelini art\u0131rmak i\u00e7in Teklif Program\u0131 kapsam\u0131ndaki kurslara kurs d\u00fczeyinde fiyat testleri yapmaya devam ediyoruz. Bazen bu testlerin sonucunda b\u00f6lge d\u00fczeyinde daha iyi fiyatland\u0131rma stratejilerine y\u00f6nelik f\u0131rsatlar ortaya \u00e7\u0131k\u0131yor. \u00d6rne\u011fin, son d\u00f6nemde yapt\u0131\u011f\u0131m\u0131z testlerde Endonezya&#8217;da yerel fiyat katman\u0131n\u0131 indirerek e\u011fitmenlerin genel gelirini <\/span><i><span style=\"font-weight: 400;\">ve <\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00f6\u011frenci eri\u015fimini art\u0131rabilece\u011fimizi \u00f6\u011frendik. Bu nedenle gelecek ay veya yak\u0131n bir zamanda bu de\u011fi\u015fikli\u011fi uygulay\u0131p Promosyon Politikam\u0131z\u0131 da bu do\u011frultuda g\u00fcncelleyece\u011fiz.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Fiyat g\u00f6r\u00fcn\u00fcm\u00fc:<\/strong><b><b> <span style=\"font-weight: 400;\"> G\u00f6r\u00fcnt\u00fclenen sentler veya pesolar kadar basit bir \u015fey bile \u00f6\u011frencinin kursa yat\u0131r\u0131m yapma karar\u0131n\u0131 etkileyebilir. \u0130ndirimli fiyat kademelerimizi, \u00f6nde gelen mobil uygulama ma\u011fazalar\u0131n\u0131n standartlar\u0131yla uyumlu hale getiren testler yapt\u0131k ve \u00fcmit veren sonu\u00e7lar ald\u0131k. Bu iyile\u015ftirmeler ayr\u0131ca fiyatlar\u0131n \u00f6\u011frencilerin Udemy&#8217;ye eri\u015fmek \u00fczere kullanabilece\u011fi \u00e7e\u015fitli cihazlar aras\u0131nda da uyumlu olmas\u0131n\u0131 sa\u011flad\u0131<\/span><\/b><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>Programlar\u0131m\u0131z\u0131 stratejilerimiz do\u011frultusunda s\u00fcrd\u00fcrme<\/strong><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Veriler ve testleri kullanarak platformun fiyatland\u0131rma stratejisini geli\u015ftirme konusunda kararl\u0131 oldu\u011fumuzdan Nisan ay\u0131nda Y\u00fczdelik Teklif program\u0131n\u0131 sonland\u0131raca\u011f\u0131m\u0131z\u0131 belirtmi\u015ftik.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00fczdelik Promosyonlar program\u0131 Kas\u0131m ay\u0131n\u0131n ba\u015flar\u0131nda sona erecektir. \u015eu anda Sabit Fiyat Teklifi (&#8220;Udemy Teklifleri&#8221;) program\u0131ndan faydalan\u0131yorsan\u0131z Y\u00fczdelik Teklif program\u0131na kat\u0131l\u0131p kat\u0131lmad\u0131\u011f\u0131n\u0131za bak\u0131lmaks\u0131z\u0131n promosyonlara dahil edilmeye devam edeceksiniz. \u015eu anda <\/span><i><span style=\"font-weight: 400;\">yaln\u0131zca<\/span><\/i><span style=\"font-weight: 400;\"> Y\u00fczdelik Teklif program\u0131ndan faydalan\u0131yorsan\u0131z program\u0131n sona erme tarihinden \u00f6nce Udemy Teklif program\u0131na kaydolman\u0131z gerekti\u011fini belirten bir istem al\u0131rs\u0131n\u0131z. Promosyon anla\u015fmalar\u0131n\u0131z\u0131 g\u00fcncellememeyi se\u00e7erseniz gelecekte kurslar\u0131n\u0131z Udemy Teklif program\u0131na dahil edilmez (Efsane Cuma dahil).<br \/>\n<\/span><\/p>\n<p><\/p>\n<h2><strong>Gelece\u011fi \u00f6\u011frenerek in\u015fa etme<\/strong><\/h2>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6\u011frenmek ve adapte olmak hi\u00e7 bu kadar \u00f6nemli olmam\u0131\u015ft\u0131. Sizin gibi bir\u00e7ok e\u011fitmen Udemy \u00fczerinden ders vermeyi tercih etti\u011fi i\u00e7in \u00e7ok mutluyuz ve \u00e7ok say\u0131da \u00f6\u011frencinin do\u011fru kursu, do\u011fru kanalda, do\u011fru fiyata bulmas\u0131na yard\u0131mc\u0131 olmaktan gurur duyuyoruz.<br \/>\n<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Siz en yeni kurslar\u0131n\u0131z\u0131 yay\u0131nlayarak, var olan performans\u0131n\u0131z\u0131 g\u00fcncelleyerek veya kitlenizi bu tatil sezonunda \u00f6\u011frenmeye te\u015fvik ederek b\u00fcy\u00fck sezon indirimine haz\u0131rlan\u0131rken biz de sizinle \u00f6\u011frenmeye ve hayatlar\u0131 iyile\u015ftirme devam edece\u011fiz.<\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nsanlar\u0131n hayat\u0131n\u0131 \u00f6\u011frenim yoluyla iyile\u015ftirme misyonumuzu yerine getirmek \u00fczere platformumuzu geli\u015ftirmek ve geni\u015fletmek i\u00e7in s\u00fcrekli olarak \u00e7al\u0131\u015f\u0131yoruz. Ge\u00e7ti\u011fimiz y\u0131l boyunca, yeni \u00f6\u011frencilerin olu\u015fturdu\u011funuz kaliteli kurslara ula\u015fmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in yeni fiyatland\u0131rma ve pazarlama stratejileri sunduk. Siz Efsane Cuma ve Yeni Y\u0131l gibi b\u00fcy\u00fck sezon indirimlerine haz\u0131rlan\u0131rken biz de pazarlama ve fiyatland\u0131rma alanlar\u0131nda ne gibi ilerlemeler [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[596],"tags":[],"class_list":["post-20273","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/posts\/20273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/comments?post=20273"}],"version-history":[{"count":0,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/posts\/20273\/revisions"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/media?parent=20273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/categories?post=20273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teach.udemy.com\/tr\/wp-json\/wp\/v2\/tags?post=20273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}