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Promotional Emails

Promotional Emails are meant to let students of one course know about other Udemy courses by the same instructor. They’re meant only for you to send to only your students and may only include information about your courses. Don’t take the marketing of other courses by other instructors into your hands, because this will hurt your relationship with students who will mark you (and us!) as spam. Learn how to use Promotional Emails and check out best practices for your announcement subject line.

Instructors – Detailed Guidelines

  • You may only send two promotional emails per course per month
  • You may only send Promotional Emails from courses where you’re a visible instructor
  • You may NOT include any external links or references to external links in your promotional emails. This includes, but is not limited to, links to YouTube, other course platforms, any pages that ask for money or personal information, and your own website.
  • You may NOT ask for, or post personal information about students

When an instructor is clearly going against the spirit of Udemy policies in an attempt to game the system or if we see a severe negative impact on the student experience (high unsubscribe rates or refund rates) it’ll be considered a violation of our policies.

Escalation Policy:  Learn what happens when there is a violation of our policies.