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Marketing on Udemy

Udemy Affiliates

The Udemy Affiliate Program is run by Rakuten LinkShare – a network of thousands of affiliates and advertisers. The primary purpose of this network is to get your courses in front of a larger audience, one that may not have come to Udemy via other efforts.

Affiliates drive new students to the site. It takes our affiliate partners time and work to select and integrate courses onto their websites, emails, newsletters, and social media promotions. We work off of a commission structure with affiliates that is competitive with industry and standards. This allows us to attract high quality affiliates to grow the student base available for your courses!

Revenue Sharing with Affiliates
If you see that a sale in your revenue report says “Affiliate” under the “Channel” column, you will receive 25% of the purchase price for that sale, per Udemy’s instructor revenue sharing agreement. Click on the purchase price for a detailed breakdown of the sale. Udemy’s affiliate team creates special coupon codes for opted-in courses that are promoted by our affiliate network.

Why was my Instructor Coupon Code Used by an Affiliate?
There are two scenarios that explain why a sale with an instructor coupon code is attributed to an affiliate.

An affiliate found your coupon code and promoted it via their own site, email, newsletter, social media channel, etc. Just like any online advertiser, when you create and share a coupon code, it can quickly get picked up by search engines like Google or Bing, or any other affiliate site, including those within Udemy’s affiliate network. It’s important to remember that although this sale is showing your instructor coupon code, the affiliate drove a new student to your course who wouldn’t have otherwise purchased it.

The second scenario is that the student clicked on an affiliate link in the last 7 days. When a student clicks an affiliate link that directs to Udemy, their Udemy account is tagged with a “tracking link”. For the following 7 days, any purchases they make on Udemy will be attributed to the affiliate and the affiliate will earn standard commission, even if an instructor coupon is entered.

Remember to always use coupon code best practices when generating coupons for your course. Set coupon code redemption limits and an expiration dates for each code you create.

A Few Things to Note:

Affiliate Window: The standard “cookie window” for an affiliate is 30-90 days. In comparison, Udemy offers only a 7 day window, during which time (as noted above) the affiliate will earn commission on any sales.

Vast Network: Our network spans over 6,000 affiliate partners. That’s 6,000 sites with the potential to drive new traffic to your Udemy course!

Vetting Process: When deciding whether to accept an affiliate into our network, we look at how many unique visitors land on the affiliate site every month. We only approve affiliates that have the potential to become large traffic generators and we don’t accept sites with the potential to harm Udemy’s brand (ie. spammy, inappropriate, etc.)

Always Improving: We’re working on recruiting more large, high quality content sites (think gawker.com). A focus going forward will also be to grow our network internationally and bring in new students from around the globe. Finally, we’re also moving toward a system that encourages affiliates to highlight newer courses across various categories to help diversity the traffic to Udemy, encompassing a larger number of courses and instructors.