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Marketing on Udemy

Udemy for Business (UFB)

Launched in 2014, Udemy for Business (UFB) is Udemy’s B2B (business to business) learning solution. Through UFB, we empower organizations to address their biggest workforce challenges by engaging employees in skills training and development using Udemy courses. Today, our customers include PayPal, Lyft, Barclays and Volkswagen, among others, and we’re adding more every day.

UFB offers a subscription package of 2,000+ Udemy courses to customers, chosen primarily for their relevance to the business audience and strong course ratings. Instructors included in UFB benefit from unique brand visibility in front of a new business audience, and also get an additional revenue stream. Read on for more information about how you can get involved in UFB.

How can I get involved with UFB?
There are two big ways you can get involved in UFB today:

  • Opt In: Make sure you’re opted into the Udemy for Business Content Subscription marketing program. We only include courses in UFB if the instructor is opted into the program, so that’s an important step.
  • Referral Program: We also offer a referral program for instructors to refer potential UFB customers. If you know someone at a company who could benefit from UFB, introduce us to someone (director level or higher) and you’ll receive 25% of their first year subscription fee—up to $20,000!

How do you decide which courses to add to UFB?
We use a number of criteria to determine which courses to add to our collection. First, we only select from the courses where instructors are opted into the UFB program. Next, we see a lot of value in using the power of the marketplace to assist with our curation. Accordingly, one of the primary ways we choose courses is based on student feedback, which we measure through recent course ratings. We then select the highest rated courses for the collection (preferably rated 4.5 and above). However, we also consider factors such as the content’s demand with our customers and our overall strategy.

Which topics are in demand with UFB customers?
We’re always working to expand our content collection, and regularly receive specific content requests from customers. Click here to explore the topics we’re looking to fill with your content: UFB Customer Course Requests. Note that for topics ending with (Int/Adv), we’re looking for intermediate and advanced level courses.

How does the revenue share work?
UFB is based in a subscription model. Accordingly, there is no associated list price for courses on the UFB platform, and the revenue share works differently. For any given month, there is a recurring pool of revenue from our paying business clients. Udemy takes 50% of the recurring revenue, and then our UFB instructors receive the rest.

The payout to instructors works primarily off of a consumption algorithm. For example, if there were 100 minutes consumed throughout all the subscription courses in one month, and your courses received 10 of those minutes, you would receive 10% of the recurring revenue for that month. This calculation is completed for each individual customer (company).

Who should I reach out to with questions or feedback?
Feel free to reach out to ufbcontent@udemy.com. We’d love to hear from you!