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Udemy for Business (UFB)

Launched in 2014, Udemy for Business is Udemy’s B2B (business to business) learning solution. Through Udemy for Business, we empower organizations to address their biggest workforce challenges by engaging employees in skills training and development using Udemy courses. Today, our customers include PayPal, Lyft, Barclays and Volkswagen, among others, and we’re adding more every day.

Udemy for Business offers a subscription package of 2,000+ Udemy courses to customers, chosen primarily for their relevance to the business audience and strong course ratings. Instructors included in Udemy for Business benefit from unique brand visibility in front of a new business audience, and also get an additional revenue stream. Read on for more information about how you can get involved with Udemy for Business.

How can I get involved with Udemy for Business?
There are two big ways you can get involved in Udemy for Business today:

  • Opt In: Make sure you’re opted into the Udemy for Business marketing program. We only include courses in Udemy for Business if the instructor is opted into the program, so that’s an important step.
  • Referral Program: We also offer a referral program for instructors to refer potential Udemy for Business customers. If you know someone at a company who could benefit from Udemy for Business, introduce us to someone (director level or higher) and you’ll receive 25% of their first year subscription fee—up to $20,000!

How do you decide which courses to add to Udemy for Business?
We use a number of criteria to determine which courses to add to our collection. First, we only select from the courses where instructors are opted into the Udemy for Business program. Next, we see a lot of value in using the power of the marketplace to assist with our curation. Accordingly, one of the primary ways we choose courses is based on student feedback, which we measure through recent course ratings. We then select the highest rated courses for the collection (preferably rated 4.5 and above). However, we also consider factors such as the content’s demand with our customers and our overall strategy.

Which topics are in demand with Udemy for Business customers?
We’re always working to expand our content collection, and regularly receive specific content requests from customers. Click here to explore the topics we’re looking to fill with your content: Udemy for Business Customer Course Requests. Note that for topics ending with (Int/Adv), we’re looking for intermediate and advanced level courses.

How does the revenue share work?
Udemy for Business is based in a subscription model. Accordingly, there is no associated list price for courses on the Udemy for Business platform, and the revenue share works differently. For any given month, there is a recurring pool of revenue from our paying business clients. 25% of this revenue is allocated to instructors who have been selected for the Udemy for Business program.

To calculate instructors’ revenue share each month, we divide the total instructor revenue pool by the total minutes consumed by all Udemy for Business subscribers in that month. This “per-minute” amount is then multiplied by the monthly total of course minutes consumed in each instructors’ courses to determine their revenue share.

In other words, if Udemy for Business students consumed 100 minutes of content from the Udemy for Business collection in one month and your courses received 5 of those minutes, your revenue share would be equal to 5% of the instructor revenue pool for that month. You can learn more here: How do I get Paid for my Inclusion in the Udemy for Business Collection?.

Who should I reach out to with questions or feedback?
Feel free to reach out to ufbcontent@udemy.com. We’d love to hear from you!