{"id":31385,"date":"2019-01-15T22:28:46","date_gmt":"2019-01-16T06:28:46","guid":{"rendered":"https:\/\/teach.udemy.com\/?page_id=31385"},"modified":"2024-01-24T08:05:46","modified_gmt":"2024-01-24T16:05:46","slug":"define-your-audience-and-objectives","status":"publish","type":"page","link":"https:\/\/teach.udemy.com\/vi\/course-creation\/define-your-audience-and-objectives\/","title":{"rendered":"X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau"},"content":{"rendered":"

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean khi t\u1ea1o b\u1ea5t k\u1ef3 lo\u1ea1i n\u1ed9i dung n\u00e0o l\u00e0 bi\u1ebft ch\u00ednh x\u00e1c b\u1ea1n \u0111ang t\u1ea1o n\u1ed9i dung \u0111\u00f3 cho ai. Ai s\u1ebd quan t\u00e2m \u0111\u1ebfn kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n? H\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn nhanh hay m\u1ed9t ph\u1ea7n t\u1ed5ng quan to\u00e0n di\u1ec7n? H\u1ecd \u0111\u00e3 c\u00f3 chuy\u00ean m\u00f4n hay h\u1ecd l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u? Hi\u1ec7n h\u1ecd \u0111ang h\u1ecdc n\u1ed9i dung n\u00e0o kh\u00e1c?\u00a0\u00a0<\/span><\/p>\n

C\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd gi\u00fap b\u1ea1n d\u1ea1y \u0111\u00fang n\u1ed9i dung \u1edf c\u1ea5p \u0111\u1ed9 ph\u00f9 h\u1ee3p, mang l\u1ea1i k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp th\u1ecb kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau tr\u00ean trang t\u1ed5ng quan kh\u00f3a h\u1ecdc, nh\u1eefng h\u1ecdc vi\u00ean ti\u1ec1m n\u0103ng s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n li\u1ec7u kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd hay kh\u00f4ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh hay nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh h\u1ecdc vi\u00ean c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Kh\u00f4ng n\u00ean gi\u1ea3ng d\u1ea1y cho \u201ct\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi\u201d<\/b><\/h2>\n

B\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1edbi Udemy h\u01a1n n\u1ebfu b\u1ea1n t\u1ea1o m\u1ed9t kh\u00f3a h\u1ecdc d\u00e0nh cho nh\u1eefng h\u1ecdc vi\u00ean c\u1ee5 th\u1ec3 thay v\u00ec ph\u1ee5c v\u1ee5 cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5:<\/span><\/p>\n

N\u00caN<\/b> c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 h\u01a1n:<\/span> Nh\u00e2n vi\u00ean m\u1edbi v\u00e0o ngh\u1ec1 th\u01b0\u1eddng thi\u1ebfu t\u1ef1 tin khi n\u00f3i tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang.<\/span><\/i><\/p>\n

KH\u00d4NG N\u00caN<\/b> x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng qu\u00e1 r\u1ed9ng:<\/span> B\u1ea5t c\u1ee9 ai mu\u1ed1n h\u1ecdc k\u1ef9 n\u0103ng di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang.<\/span><\/i><\/p>\n

\u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau<\/b><\/h2>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed9ng l\u1ef1c, ki\u1ebfn th\u1ee9c v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch c\u1ee7a h\u1ecdc vi\u00ean v\u00e0 gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung d\u00e0nh ri\u00eang cho h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng uy t\u00edn v\u1edbi t\u01b0 c\u00e1ch l\u00e0 gi\u1ea3ng vi\u00ean.\u00a0<\/span><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

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  • M\u1ee5c ti\u00eau, s\u1edf th\u00edch ho\u1eb7c th\u00e1ch th\u1ee9c n\u00e0o th\u00f4i th\u00fac h\u1ecdc vi\u00ean tham gia m\u1ed9t kh\u00f3a h\u1ecdc trong l\u0129nh v\u1ef1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n?<\/b> Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o \u0111\u1ed9ng l\u1ef1c c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng khi tham gia kh\u00f3a h\u1ecdc v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/li>\n
  • N\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi ai?\u00a0 N\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ai?<\/b> B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u1ea1o n\u1ed9i dung d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng n\u1ed9i dung \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng. Vi\u1ec7c n\u00eau r\u00f5 n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng kh\u00e1m ph\u00e1 v\u00e0 quy\u1ebft \u0111\u1ecbnh xem c\u00f3 n\u00ean \u0111\u0103ng k\u00fd tham gia kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/span><\/li>\n
  • H\u1ecdc vi\u00ean n\u00ean bi\u1ebft tr\u01b0\u1edbc k\u1ef9 n\u0103ng ho\u1eb7c ki\u1ebfn th\u1ee9c n\u00e0o v\u1ec1 kh\u00f3a h\u1ecdc?<\/b> \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c \u0111\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. H\u00e3y ngh\u0129 l\u1ea1i th\u1eddi \u0111i\u1ec3m b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecdc ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng thu\u1eadt ng\u1eef n\u00e0o? B\u1ea1n ch\u01b0a hi\u1ec3u khung ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o?<\/span><\/li>\n
  • \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? <\/b>X\u00e2y d\u1ef1ng c\u00e1c k\u1ef9 n\u0103ng th\u1ef1c t\u1ebf l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a Udemy. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c h\u1ecdc \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y suy ngh\u0129 v\u1ec1 b\u1ed1i c\u1ea3nh (kinh doanh, h\u1ecdc thu\u1eadt, v.v.) v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng (l\u00fd thuy\u1ebft, th\u1ef1c t\u1ebf). C\u00f3 th\u1ec3 h\u1ecd s\u1ebd s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e0o t\u1ea1o ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c t\u1ef1 \u00e1p d\u1ee5ng k\u1ef9 n\u0103ng h\u1ecdc \u0111\u01b0\u1ee3c v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd.<\/span><\/li>\n
  • Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111ang gi\u1ea3ng d\u1ea1y ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? <\/b>Ki\u1ebfn th\u1ee9c hay k\u1ef9 n\u0103ng m\u00e0 b\u1ea1n mang v\u00e0o kh\u00f3a h\u1ecdc ch\u00ednh l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng kh\u00f3a h\u1ecdc kh\u00e1c. V\u00ec v\u1eady, h\u00e3y xem kh\u00f3a h\u1ecdc c\u1ee7a nh\u1eefng gi\u1ea3ng vi\u00ean kh\u00e1c v\u00e0 xem b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf \u0111\u00e2u. C\u00f3 th\u1ec3 l\u00e0 kinh nghi\u1ec7m c\u1ee7a b\u1ea1n thu\u1ed9c m\u1ed9t ng\u00e0nh kh\u00e1c ho\u1eb7c k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf. X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t huy nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o trong kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

    Khi b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, h\u00e3y ghi nh\u1edb nh\u1eefng ki\u1ec3u h\u1ecdc vi\u00ean tham gia c\u00e1c kh\u00f3a h\u1ecdc. H\u1ecd c\u00f3 th\u1ec3 tham gia kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n v\u00e0o th\u1eddi gian ri\u00eang c\u1ee7a h\u1ecd ho\u1eb7c h\u1ecdc t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. H\u1ecd c\u00f3 th\u1ec3 tham gia kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n v\u00e0o th\u1eddi gian ri\u00eang c\u1ee7a h\u1ecd ho\u1eb7c h\u1ecdc t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Khi b\u1ea1n xem qua c\u00e1c c\u00e2u h\u1ecfi, h\u00e3y suy ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ecnh hu\u1ed1ng khi ai \u0111\u00f3 c\u00f3 th\u1ec3 tham gia kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c\u00a0 \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean, h\u00e3y ngh\u0129 v\u1ec1 h\u1ecd trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1ea1o kh\u00f3a h\u1ecdc. H\u00e3y x\u00e2y d\u1ef1ng kh\u00f3a h\u1ecdc online c\u1ee7a b\u1ea1n qua g\u00f3c nh\u00ecn v\u00e0 t\u01b0 duy c\u1ee7a nh\u1eefng h\u1ecdc vi\u00ean \u0111\u00f3.<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau cho trang t\u1ed5ng quan kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n<\/b><\/h2>\n

    Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n s\u1ebd li\u1ec7t k\u00ea h\u1ecd tr\u00ean trang t\u1ed5ng quan kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi \u201cKh\u00f3a h\u1ecdc n\u00e0y d\u00e0nh cho ai?\u201d trong khu v\u1ef1c h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng c\u1ee5 t\u1ea1o kh\u00f3a h\u1ecdc. <\/span>H\u1ecdc vi\u00ean ti\u1ec1m n\u0103ng s\u1ebd nh\u00ecn th\u1ea5y ph\u1ea7n th\u00f4ng tin n\u00e0y, v\u00ec v\u1eady h\u00e3y t\u1ea1o ra nh\u1eefng tuy\u00ean b\u1ed1 ho\u1eb7c c\u00e1 t\u00ednh thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau. Sau \u0111\u00f3, h\u1ecdc vi\u00ean s\u1ebd kh\u00e1m ph\u00e1 kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh xem \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 kh\u00f3a h\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd hay kh\u00f4ng.\u00a0<\/span><\/p>\n

    Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n