{"id":31390,"date":"2019-02-08T20:09:51","date_gmt":"2019-02-09T04:09:51","guid":{"rendered":"https:\/\/teach.udemy.com\/?page_id=31390"},"modified":"2023-05-30T08:27:08","modified_gmt":"2023-05-30T15:27:08","slug":"maggies-story-from-employee-to-entrepreneur","status":"publish","type":"page","link":"https:\/\/teach.udemy.com\/vi\/teaching-on-udemy\/maggies-story-from-employee-to-entrepreneur\/","title":{"rendered":"C\u00e2u chuy\u1ec7n c\u1ee7a Maggie: T\u1eeb l\u00e0m thu\u00ea \u0111\u1ebfn l\u00e0m ch\u1ee7"},"content":{"rendered":"

Maggie, nh\u00e0 khoa h\u1ecdc m\u00e1y t\u00ednh v\u00e0 chuy\u00ean gia marketing \u0111\u1ebfn t\u1eeb Ai C\u1eadp, \u0111\u00e3 r\u1eddi b\u1ecf c\u00f4ng vi\u1ec7c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi l\u00e0m ch\u1ee7 c\u1ee7a ch\u00ednh m\u00ecnh. C\u00f4 \u0111\u00e3 t\u00ecm hi\u1ec3u c\u00e1ch ki\u1ebfm ti\u1ec1n tr\u00ean m\u1ea1ng, c\u0169ng nh\u01b0 c\u00e1ch chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a c\u00f4 v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn c\u00f4 \u0111\u1ebfn v\u1edbi Udemy. T\u1ea1i \u0111\u00e2y, c\u00f4 tham gia <\/span>c\u1ed9ng \u0111\u1ed3ng gi\u1ea3ng vi\u00ean<\/span><\/a>. C\u00f4 \u0111\u1ecdc c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 ngh\u0129 r\u1eb1ng m\u00ecnh n\u00ean th\u1eed xem sao.<\/span><\/p>\n

Vi\u1ec7c thi\u1ebfu ki\u1ebfn th\u1ee9c gi\u1ea3ng d\u1ea1y c\u1ed9ng v\u1edbi s\u1ef1 ho\u00e0i nghi c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh khi\u1ebfn c\u00f4 g\u1eb7p kh\u00f3 kh\u0103n khi b\u1eaft \u0111\u1ea7u. Tuy nhi\u00ean, c\u00f4 \u0111\u00e3 xem \u0111\u00f3 nh\u01b0 l\u00e0 m\u1ed9t th\u1eed th\u00e1ch. C\u00f4 \u0111\u1ecdc r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft tr\u00ean Udemy v\u00e0 li\u00ean h\u1ec7 v\u1edbi nh\u1eefng gi\u1ea3ng vi\u00ean c\u00f3 kh\u00f3a h\u1ecdc b\u00e1n ch\u1ea1y nh\u1ea5t \u0111\u1ec3 xin l\u1eddi khuy\u00ean v\u00e0 b\u00ed quy\u1ebft.<\/span><\/p>\n

V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u1ed9ng \u0111\u1ed3ng gi\u1ea3ng vi\u00ean, Maggie \u0111\u00e3 xu\u1ea5t b\u1ea3n kh\u00f3a h\u1ecdc \u0111\u1ea7u ti\u00ean. M\u1eb7c d\u00f9 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f3a h\u1ecdc hay nh\u1ea5t c\u1ee7a c\u00f4 nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng l\u00e0m c\u00f4 ch\u00f9n b\u01b0\u1edbc. Hai th\u00e1ng sau, c\u00f4 xu\u1ea5t b\u1ea3n kh\u00f3a h\u1ecdc th\u1ee9 hai v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c 200 \u0111\u00f4 la M\u1ef9 \u0111\u1ea7u ti\u00ean trong th\u00e1ng \u0111\u00f3. V\u1edbi Maggie, \u0111i\u1ec1u n\u00e0y h\u1ee9a h\u1eb9n c\u00f4 s\u1ebd th\u00e0nh c\u00f4ng.
\n<\/span>
\nTrong v\u00e0i th\u00e1ng ti\u1ebfp theo, thu nh\u1eadp c\u1ee7a c\u00f4 dao \u0111\u1ed9ng l\u00ean xu\u1ed1ng. C\u00f4 lo s\u1ee3 nh\u01b0ng v\u1eabn hy v\u1ecdng. Khi nh\u00ecn l\u1ea1i qu\u00e3ng th\u1eddi gian \u0111\u00f3, c\u00f4 chia s\u1ebb: \u201cT\u00f4i \u0111\u00e3 lo l\u1eafng, c\u0103ng th\u1eb3ng v\u00e0 ho\u00e0i nghi b\u1ea3n th\u00e2n r\u1ea5t nhi\u1ec1u nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 th\u00f4i th\u00fac t\u00f4i ph\u1ea3i l\u00e0m vi\u1ec7c c\u1eadt l\u1ef1c.\u201d<\/span><\/p>\n

Sau khi xu\u1ea5t b\u1ea3n 2 kh\u00f3a h\u1ecdc, Maggie \u0111\u00e3 hi\u1ec3u c\u00e1ch t\u1ea1o kh\u00f3a h\u1ecdc. C\u00f4 chuy\u1ec3n h\u01b0\u1edbng t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1 m\u1edbi l\u00e0 Adobe After Effects. <\/span>C\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 After Effects<\/span><\/a> \u0111\u00e3 mang l\u1ea1i cho c\u00f4 s\u1ef1 th\u00e0nh c\u00f4ng vang d\u1ed9i m\u00e0 c\u00f4 c\u1ea7n c\u00f3. Hi\u1ec7n t\u1ea1i, c\u00f4 c\u00f3 h\u01a1n ch\u1ee5c kh\u00f3a h\u1ecdc tr\u00ean Udemy v\u00e0 h\u01a1n 39.000 h\u1ecdc vi\u00ean.<\/span><\/p>\n

Nh\u1eefng \u0111i\u1ec1u ph\u00e1t huy hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

Ban \u0111\u1ea7u, Maggie ho\u00e0i nghi b\u1ea3n th\u00e2n v\u00e0 lo l\u1eafng nh\u01b0ng c\u00f4 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1edd s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 n\u1ed7 l\u1ef1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ed9i dung t\u00f3m t\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 gi\u00fap c\u00f4 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/span><\/p>\n

Xin l\u1eddi khuy\u00ean.<\/b> D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi gi\u1ea3ng d\u1ea1y online hay \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m, h\u00e3y truy c\u1eadp v\u00e0o <\/span>c\u1ed9ng \u0111\u1ed3ng gi\u1ea3ng vi\u00ean<\/span><\/a> c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u1ecdc c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh b\u1ea1n. Maggie \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft hay do c\u00e1c gi\u1ea3ng vi\u00ean hi\u1ec7n t\u1ea1i chia s\u1ebb. C\u00f4 th\u1eadm ch\u00ed c\u00f2n li\u00ean h\u1ec7 v\u1edbi gi\u1ea3ng vi\u00ean c\u00f3 kh\u00f3a h\u1ecdc b\u00e1n ch\u1ea1y nh\u1ea5t l\u00e0 <\/span>Robert Marzullo<\/span><\/a> v\u00e0 anh \u0111\u00e3 kh\u00edch l\u1ec7 c\u00f4 kh\u00f4ng b\u1ecf cu\u1ed9c.<\/span><\/p>\n

T\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean Udemy.<\/b> Kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi. Maggie \u0111\u1ecdc r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft tr\u00ean Udemy v\u00e0 t\u1ef1 tham gia c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Udemy, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a kh\u00f3a h\u1ecdc c\u1ee7a c\u00f4 b\u1eb1ng SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm). Ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u t\u00e0i nguy\u00ean h\u1eefu \u00edch trong <\/span>Teaching Center<\/span><\/a> \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn b\u1ea1n th\u1ef1c hi\u1ec7n quy tr\u00ecnh t\u1ea1o kh\u00f3a h\u1ecdc, bao g\u1ed3m c\u1ea3 n\u1ed9i dung tr\u00ecnh b\u00e0y v\u1ec1\u00a0t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng Trang t\u1ed5ng quan kh\u00f3a h\u1ecdc (CLP)<\/a> ho\u00e0n ch\u1ec9nh cho kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u h\u00f3a<\/a><\/span> trang t\u1ed5ng quan cho vi\u1ec7c t\u00ecm ki\u1ebfm (SEO) <\/span>b\u1eb1ng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm<\/span>.\u00a0\u00a0<\/span><\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f3a h\u1ecdc.<\/b> Vi\u1ec7c t\u1ea1o kh\u00f3a h\u1ecdc ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y. Ti\u1ebfp th\u1ecb kh\u00f3a h\u1ecdc c\u1ee7a b\u1ea1n<\/a> v\u1edbi h\u1ecdc vi\u00ean m\u1ee5c ti\u00eau v\u00e0 cho bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o khi tham gia kh\u00f3a h\u1ecdc c\u0169ng r\u1ea5t quan tr\u1ecdng. Maggie \u00e1p d\u1ee5ng b\u00ed quy\u1ebft m\u00e0 c\u00e1c gi\u1ea3ng vi\u00ean kh\u00e1c chia s\u1ebb \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 email qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4. C\u00f4 qu\u1ea3ng c\u00e1o ch\u00e9o c\u00e1c kh\u00f3a h\u1ecdc v\u1edbi h\u1ecdc vi\u00ean \u0111ang theo h\u1ecdc v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh YouTube c\u00f3 h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed. C\u00f4 cung c\u1ea5p coupon cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u00ean k\u00eanh n\u00e0y.<\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecdc vi\u00ean.<\/b> T\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecdc vi\u00ean \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp phong ph\u00fa h\u01a1n cho h\u1ecd. T\u00edch c\u1ef1c tr\u1ea3 l\u1eddi \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i, c\u00e2u h\u1ecfi c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd. D\u00f9 Maggie th\u00edch nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c nh\u01b0ng c\u00f4 c\u0169ng tr\u00e2n tr\u1ecdng nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u00e0 coi \u0111\u00f3 l\u00e0 ph\u1ea3n h\u1ed3i mang t\u00ednh x\u00e2y d\u1ef1ng. C\u00f4 \u0111\u1ec1 ngh\u1ecb h\u1ecdc vi\u00ean \u0111\u00f3ng g\u00f3p th\u00eam \u00fd ki\u1ebfn \u0111\u1ec3 gi\u00fap c\u00f4 c\u1ea3i thi\u1ec7n kh\u00f3a h\u1ecdc. Khi h\u1ecdc vi\u00ean y\u00eau c\u1ea7u nh\u1eadn h\u01b0\u1edbng d\u1eabn ho\u1eb7c th\u00f4ng tin b\u1ed5 sung, Maggie \u0111\u00e3 c\u1eadp nh\u1eadt c\u00e1c kh\u00f3a h\u1ecdc \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin y\u00eau c\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f2n mang l\u1ea1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho h\u1ecdc vi\u00ean t\u01b0\u01a1ng lai. C\u00f4 \u0111\u00e3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 g\u1eedi th\u00f4ng b\u00e1o gi\u1ea3ng d\u1ea1y \u0111\u1ebfn h\u1ecdc vi\u00ean v\u1ec1 n\u1ed9i dung c\u1eadp nh\u1eadt c\u1ee7a kh\u00f3a h\u1ecdc.\u00a0<\/span><\/p>\n

Ti\u1ebfp t\u1ee5c ph\u1ea5n \u0111\u1ea5u.<\/b> Cu\u1ed1i c\u00f9ng, m\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a Maggie l\u00e0 ti\u1ebfp t\u1ee5c ph\u1ea5n \u0111\u1ea5u! \u0110\u1eebng \u0111\u1ec3 th\u1ea5t b\u1ea1i l\u00e0m b\u1ea1n n\u1ea3n l\u00f2ng m\u00e0 thay v\u00e0o \u0111\u00f3, h\u00e3y coi th\u1ea5t b\u1ea1i l\u00e0 \u0111\u1ed9ng l\u1ef1c ph\u1ea5n \u0111\u1ea5u. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 s\u1ef1 ho\u00e0i nghi v\u00e0 lo s\u1ee3 khi l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u1edbn lao, m\u1edbi m\u1ebb hay \u0111\u1ea7y th\u00e1ch th\u1ee9c. C\u00e2u chuy\u1ec7n c\u1ee7a Maggie l\u00e0 minh ch\u1ee9ng cho th\u1ea5y c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 chi ph\u1ed1i v\u00e0 t\u1eadn d\u1ee5ng ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng \u0111\u00f3 \u0111\u1ec3 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Maggie, nh\u00e0 khoa h\u1ecdc m\u00e1y t\u00ednh v\u00e0 chuy\u00ean gia marketing \u0111\u1ebfn t\u1eeb Ai C\u1eadp, \u0111\u00e3 r\u1eddi b\u1ecf c\u00f4ng vi\u1ec7c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi l\u00e0m ch\u1ee7 c\u1ee7a ch\u00ednh m\u00ecnh. C\u00f4 \u0111\u00e3 t\u00ecm hi\u1ec3u c\u00e1ch ki\u1ebfm ti\u1ec1n tr\u00ean m\u1ea1ng, c\u0169ng nh\u01b0 c\u00e1ch chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a c\u00f4 v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":32656,"menu_order":70,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-31390","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/pages\/31390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/comments?post=31390"}],"version-history":[{"count":0,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/pages\/31390\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/pages\/32656"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/media?parent=31390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}