{"id":35999,"date":"2025-07-30T15:00:42","date_gmt":"2025-07-30T22:00:42","guid":{"rendered":"https:\/\/teach.udemy.com\/?p=35999"},"modified":"2025-09-11T09:29:32","modified_gmt":"2025-09-11T16:29:32","slug":"announcement-of-an-ads-pilot-on-udemy","status":"publish","type":"post","link":"https:\/\/teach.udemy.com\/vi\/announcement-of-an-ads-pilot-on-udemy\/","title":{"rendered":"Th\u00f4ng b\u00e1o v\u1ec1 Ch\u01b0\u01a1ng tr\u00ecnh Th\u00ed \u0111i\u1ec3m qu\u1ea3ng c\u00e1o tr\u00ean Udemy"},"content":{"rendered":"

H\u00f4m nay (ng\u00e0y 30 th\u00e1ng 7), Udemy \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh Qu\u00fd 2<\/a><\/span>. Trong th\u00f4ng b\u00e1o \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 nh\u1ea5n m\u1ea1nh b\u1ed1n l\u0129nh v\u1ef1c ch\u00ednh, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb Udemy l\u00e0 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c h\u1ecdc t\u1eadp AI v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng, \u0111\u01b0a m\u1ea3ng kinh doanh ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i tr\u1edf l\u1ea1i t\u0103ng tr\u01b0\u1edfng v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea3ng kinh doanh B2B.\u00a0<\/span><\/p>\n

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  1. T\u0103ng c\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m thu\u00ea bao;<\/span><\/li>\n
  2. M\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c k\u00eanh c\u1ee7a b\u00ean th\u1ee9 ba;<\/span><\/li>\n
  3. Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u to\u00e0n di\u1ec7n; v\u00e0<\/span><\/li>\n
  4. \u0110\u1ecbnh v\u1ecb Udemy l\u00e0 n\u1ec1n t\u1ea3ng t\u0103ng t\u1ed1c k\u1ef9 n\u0103ng h\u00e0ng \u0111\u1ea7u c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI.\u00a0<\/span><\/li>\n<\/ol>\n

    L\u00e0 m\u1ed9t ph\u1ea7n trong n\u1ed7 l\u1ef1c \u0111\u01b0a m\u1ea3ng kinh doanh ti\u00eau d\u00f9ng tr\u1edf l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng, ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m m\u1edbi xoay quanh vi\u1ec7c qu\u1ea3ng c\u00e1o trong c\u00e1c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed. T\u1eeb l\u00e2u, n\u1ed9i dung h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o \u0111\u00e3 l\u00e0 \u0111\u1ed9ng l\u1ef1c doanh thu ch\u00ednh cho c\u00e1c nh\u00e0 cung c\u1ea5p n\u1ed9i dung nh\u01b0 YouTube, Duolingo v\u00e0 Spotify, v\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngu\u1ed3n doanh thu m\u1edbi cho Udemy. Ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m hi\u1ec7n ch\u1ec9 d\u00e0nh cho c\u00e1c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed v\u00e0 ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3\u00a0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 quy m\u00f4 n\u1ed9i dung ti\u1ec1m n\u0103ng cho Udemy.\u00a0<\/span><\/p>\n

    Ch\u00fang t\u00f4i mu\u1ed1n nh\u00e2n c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 y\u1ebfu t\u1ed1 n\u00e0y trong th\u00f4ng b\u00e1o thu nh\u1eadp v\u00ec ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y th\u00f4ng tin n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 th\u00f4ng l\u1ec7.\u00a0<\/span><\/p>\n

    T\u1ea1i sao ch\u00fang t\u00f4i l\u1ea1i l\u00e0m \u0111i\u1ec1u n\u00e0y?\u00a0<\/b><\/p>\n

    Nh\u01b0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng \u00fd, m\u1ee5c ti\u00eau l\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh ti\u00eau d\u00f9ng, ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh chung c\u1ee7a Udemy, v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n song song.\u00a0<\/span><\/p>\n

    M\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y (kh\u00f4ng ph\u1ea3i c\u00e1ch duy nh\u1ea5t) l\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u00e1c ngu\u1ed3n doanh thu. Ch\u00fang t\u00f4i tin r\u1eb1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n doanh thu m\u1edbi cho Udemy nh\u01b0ng ch\u00fang t\u00f4i c\u1ea7n th\u1eed nghi\u1ec7m \u0111i\u1ec1u n\u00e0y, hi\u1ec3u h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecdc vi\u00ean v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c – \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111ang ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m \u0111\u1ec3 ch\u1ec9 h\u1ecdc c\u00e1c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed \u1edf giai \u0111o\u1ea1n n\u00e0y v\u00ec ch\u00fang t\u00f4i tin r\u1eb1ng \u0111\u00e2y l\u00e0 r\u1ee7i ro th\u1ea5p nh\u1ea5t.\u00a0\u00a0<\/span><\/p>\n

    Qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u00e2u?<\/b><\/p>\n

    Trong \u0111\u1ee3t th\u00ed \u0111i\u1ec3m n\u00e0y, qu\u1ea3ng c\u00e1o s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong c\u00e1c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u00e8n qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp. Ch\u00fang t\u00f4i s\u1ebd th\u1eed nghi\u1ec7m:\u00a0<\/span><\/p>\n

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    • Qu\u1ea3ng c\u00e1o \u0111\u1ea7u video<\/b>: Qu\u1ea3ng c\u00e1o ng\u1eafn xu\u1ea5t hi\u1ec7n <\/span>tr\u01b0\u1edbc khi<\/span><\/i> video kh\u00f3a h\u1ecdc b\u1eaft \u0111\u1ea7u – l\u00fd t\u01b0\u1edfng \u0111\u1ec3 gi\u1edbi thi\u1ec7u l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp m\u1edbi, gi\u1ea3ng vi\u00ean n\u1ed5i b\u1eadt ho\u1eb7c c\u00e1c g\u00f3i k\u1ef9 n\u0103ng li\u00ean quan.<\/span><\/li>\n
    • Qu\u1ea3ng c\u00e1o gi\u1eefa video<\/b>: Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb <\/span>trong su\u1ed1t<\/span><\/i> th\u1eddi gian ngh\u1ec9 c\u1ee7a kh\u00f3a h\u1ecdc, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ti\u1ebft ki\u1ec7m \u0111\u1ec3 duy tr\u00ec m\u1ea1ch h\u1ecdc t\u1eadp v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo n\u1ed9i dung h\u1ecdc vi\u00ean v\u1eeba h\u1ecdc.<\/span><\/li>\n
    • Qu\u1ea3ng c\u00e1o cu\u1ed1i video<\/b>: Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n <\/span>sau khi<\/span><\/i> b\u00e0i h\u1ecdc ho\u1eb7c ph\u1ea7n h\u1ecdc k\u1ebft th\u00fac – nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo, c\u00e1c kh\u00f3a h\u1ecdc li\u00ean quan ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn.<\/span><\/li>\n<\/ul>\n

      Li\u1ec7u c\u00f3 thay \u0111\u1ed5i n\u00e0o v\u1ec1 kho\u1ea3n thanh to\u00e1n cho gi\u1ea3ng vi\u00ean kh\u00f4ng?<\/b><\/p>\n

      V\u00ec \u0111\u00e2y l\u00e0 b\u1ea3n d\u00f9ng th\u1eed gi\u1edbi h\u1ea1n cho c\u00e1c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed, v\u1ed1n \u0111\u00e3 kh\u00f4ng t\u1ea1o ra doanh thu cho gi\u1ea3ng vi\u00ean, n\u00ean s\u1ebd kh\u00f4ng c\u00f3 chia s\u1ebb doanh thu t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. M\u1ecdi doanh thu ki\u1ebfm \u0111\u01b0\u1ee3c trong th\u1eddi gian d\u00f9ng th\u1eed s\u1ebd \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a n\u1ec1n t\u1ea3ng Udemy, mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 gi\u1ea3ng vi\u00ean v\u00e0 h\u1ecdc vi\u00ean, bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 n\u1ed9i dung h\u1ed7 tr\u1ee3 AI, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, kh\u1ea3 n\u0103ng truy c\u1eadp to\u00e0n c\u1ea7u r\u1ed9ng h\u01a1n v\u00e0 hi\u1ec7u su\u1ea5t n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n

      Trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c, ch\u00fang t\u00f4i s\u1ebd d\u1ef1a v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ea1n, nh\u1eefng gi\u1ea3ng vi\u00ean, \u0111\u1ec3 c\u00f9ng tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho ch\u00fang t\u00f4i khi ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n c\u00e1c con \u0111\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn kh\u00e1c nhau.\u00a0<\/span><\/p>\n

      Ch\u00fang t\u00f4i hy v\u1ecdng r\u1eb1ng b\u1ea1n s\u1ebd ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p n\u00e0y theo \u0111\u00fang tinh th\u1ea7n m\u00e0 ch\u00fang t\u00f4i h\u01b0\u1edbng \u0111\u1ebfn, \u0111\u00f3 l\u00e0 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 minh b\u1ea1ch. N\u1ebfu b\u1ea1n c\u00f3 th\u1eafc m\u1eafc, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.\u00a0<\/span><\/p>\n

      C\u1ea3m \u01a1n b\u1ea1n nh\u01b0 m\u1ecdi khi v\u00ec \u0111\u00e3 l\u00e0 \u0111\u1ed1i t\u00e1c c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n

      \u0110\u1ed9i ng\u0169 Udemy\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      H\u00f4m nay (ng\u00e0y 30 th\u00e1ng 7), Udemy \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh Qu\u00fd 2. Trong th\u00f4ng b\u00e1o \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 nh\u1ea5n m\u1ea1nh b\u1ed1n l\u0129nh v\u1ef1c ch\u00ednh, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb Udemy l\u00e0 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c h\u1ecdc t\u1eadp AI v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng, […]<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1081],"tags":[],"class_list":["post-35999","post","type-post","status-publish","format-standard","hentry","category-chua-duoc-phan-loai"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/posts\/35999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/comments?post=35999"}],"version-history":[{"count":1,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/posts\/35999\/revisions"}],"predecessor-version":[{"id":36027,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/posts\/35999\/revisions\/36027"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/media?parent=35999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/categories?post=35999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teach.udemy.com\/vi\/wp-json\/wp\/v2\/tags?post=35999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}