Weekly Roundup – April 12, 2016
The Weekly Roundup is a list of all instructor-relevant updates, announcements, and general news that has taken place in the last week. Check the Community News section of the Teach Hub on Wednesdays to read through the roundup!
News & Updates
In the next week we’ll be rolling out a Q&A dashboard to help instructors respond to student questions across all their courses. Keep an eye out for another announcement upon launch!
Update to Course Title Quality Standards
Course titles are often the first way students engage with Udemy courses and a key criteria for making purchases. We’ve heard overwhelmingly from students that some titles on Udemy are not as straightforward as they could be. Titles that make monetary promises, or that appear to be sponsored by Udemy when they are not, can result in students feeling unsure or distrustful of course content and learning on Udemy. That’s why we’ve just made some changes to our Quality Review guidelines for course titles.
You can also view our updated Course Title Quality Standards here. If any of your existing course titles need to be changed, you should have received an email from our Instructor Team offering some alternate title suggestions!
We recently just made an update to the way we offer Free Preview on Udemy. We’ve seen that offering a free peek into each course increases conversion and ensures that students end up in courses that are the right fit for their needs. Unfortunately, some unscrupulous individuals had misused the Free Preview feature to pirate courses. That’s why, as of March 15, we modified the feature so that students can only preview instructor-selected lectures.
As an instructor, you should choose individual lectures to offer as Free Preview, and these lectures combined should equal a minimum of 10 minutes (including your introduction lecture). As of April 11, if you hadn’t selected these lectures, we automatically enabled the first few lectures to meet the 10 minute minimum requirement. You can go back and change which lectures you’d like to enable at any point!
We’re working on a new feature to help students purchase your courses with more ease and efficiency: shopping cart! We’ve just expanded the test to include about half of our existing student audience.
In the Community
Community Blab on Udemy’s Pricing Update
Udemy’s VP of Marketing, Dinesh Thiru, joined instructors Mark Timberlake and Scott Duffy on a Blab broadcast to discuss the recent implementation of Udemy’s new pricing and promotions structure. If you missed the event, don’t fear! We’ll be sharing a recording of the Blab in the Udemy Studio later this week.
We’re thrilled to see so many instructors already registered for Udemy LIVE! This inaugural Udemy instructor summit will take place in San Francisco from June 24-26. This a chance for instructors from around the globe to gather in-person, share ideas, celebrate achievements, and get to know one another and the Udemy team. The event-packed weekend will include keynote addresses from Udemy’s CEO as well as successful Udemy instructor and overall marketing guru Seth Godin. Attendees will also get a tour of our offices, a formal Gala dinner, entertainment from Oz the Mentalist, and of course, lots of socializing and networking. You can check out a more detailed agenda here.
To reserve your spot at Udemy LIVE, you’ll need to use the personal Registration ID provided in the official email invitation you received (if you didn’t receive one, let us know). Register before April 15 to take advantage of the early-bird price ($149)!.