Weekly Roundup – March 11, 2015
The Weekly Roundup is a list of all instructor-relevant updates, announcements, and general news that has taken place in the last week. Check the Teach Hub on Wednesdays to read through the roundup!
News & Updates
Course Landing Page Design
We’ll soon be releasing a new design for course landing pages on Udemy and we wanted to give you a sneak preview! The pictured design will appear for logged in users (new users will see a different design):
Are you wondering what’s changed? It’s all about the promo video! Our research indicates that students who watch the promotional video convert 5x better than those who don’t. The new design places the promo video front and center to encourage more potential students to watch it. This means your promotional video is more important than ever – if you’re not satisfied with yours, check out this article for information on creating an optimized promo.
6 Million Students
It seems like just yesterday that we announced Udemy’s 5th million student, but now we’ve already surpassed 6 million and are on our way to 7. The sky’s the limit when it comes to online learning! If you’re interested in a few more stats, here they are:
- 6 million+ students
- 25,000+ courses in 80+ languages
- 14,000+ instructors
- 20 million+ course enrollments
Instructors in the News
Instructors from around the world have leveraged Udemy to change lives – their own and others. Some of these stories are so interesting or powerful that various media outlets have featured them!
Rob Percival, a former high school Math teacher, started teaching on Udemy so he could share is love of coding with the world. Since Rob launched his first course in June, he’s taken home over $1,000,000 in Udemy earnings from his four courses. Read the full story on Business Insider.
From the Learning Science Team
Your introductory lecture is one of the most important ways to grab your students’ attention….and keep it! Last week we worked on writing a script for your first lecture following this guide (complete with a script writing template). Adam Lupu of our Learning Science Team evaluated 30 different scripts and chose 5 exemplary examples to highlight in the community. Take a look at this Studio discussion thread where he explained what each instructor did well and how you can do it too!
Once you have your script in hand, produce your video by following these steps and you’ve just set yourself up for success with your students!
- Evaluate your script. Read it for a family member, friend, or colleague. Does it sound convincing? Does your personality come through? Is it under 3 minutes? If they answer “yes” to all, then you’re ready to move forward.
- Rehearse your script. There’s no need to read your lines word for word – in fact, this can feel too unnaturally…well, scripted. But feeling prepared and confident when you turn on the camera will go a long way toward engaging your students. Rehearse in front of the camera to get comfortable. You can also try setting up a toy or photo to speak to if it feels odd speaking to just the lens. Be yourself, smile, and use hand gestures just as you normally would.
- Film your introductory lecture by following the recipe in this article. Technical questions? Ask other instructors in the Udemy Studio.
- Upload your lecture as a test video and post the link in the Studio by next Wednesday (3/18) for feedback from the community.