Weekly Roundup – October 28, 2015
The Weekly Roundup is a list of all instructor-relevant updates, announcements, and general news that has taken place in the last week. Check the Community News section of the Teach Hub on Wednesdays to read through the roundup!
News & Updates
Course Landing Page Tests
We’ve started running some small scale tests on a new course landing page design. The new design reorganizes the structure at the top of the page (“above the fold”) to decrease information overload and allow potential students to more easily digest what the course is about as well as the overall value proposition of Udemy. We’re still making some tweaks to the design, but here’s a current sneak peek:
We hope to see an increase in conversion for the test design. We’ll update you with the results!
Educational Announcement Tips & Tactics
Educational announcements are a great way to re-engage your students with the course, or activate them to begin with. Here are a few ideas of when and how to use an educational announcement:
- Include a contest or a challenge.
- Ask for students to share their own successes. It can be truly inspiring to hear what your students have accomplished, in part thanks to your course! If you hear a great student story, email us at firstname.lastname@example.org with a brief summary of the story and a link to the student’s profile page on Udemy. We may be able to get your student featured in the media!
- Share news from “the field” to keep students interested in and excited by the subject matter.
- Give updates on the course: let students know when you’ve updated or added content.
- And finally, at the end of your announcement feel free to encourage students to leave a course review. Just remember to keep our guidelines in mind.
Now it’s your turn. Go ahead and try one of these strategies yourself!
From the Review Team
Our Review Team has great insight into some of the most common stumbling blocks instructors run into when publishing a course on Udemy. Check out these tips to prevent any problems at the end of the road:
- Static Slides: If you have a static slide for the duration of an entire lecture, we will consider this lecture to be “audio” rather than “video”. That’s okay, but keep in mind that at least 60% of your Udemy course must be video, so make sure you have enough video lectures too!
- Setting a Price: If your intention is to have a paid course, make sure you add a price to the course before you submit it for review. Why? As soon as the Review Team takes a first look at your course, the link will go live and students can start enrolling. If it’s a free course when that happens, you may end up with more free students than you intended.
- Test Videos: Our Review Team will now evaluate your delivery style! If you’d like some feedback on your delivery (preparedness, tone of voice, etc.) feel free to reply to their original comments and ask for it. And of course, you can always post your test video in the Studio for feedback from other instructors.