{"id":25014,"date":"2019-01-18T03:14:09","date_gmt":"2019-01-18T11:14:09","guid":{"rendered":"https:\/\/teach.udemy.com\/%e5%bb%ba%e7%ab%8b%e8%aa%b2%e7%a8%8b%e7%99%bb%e9%99%b8%e9%a0%81%e9%9d%a2\/"},"modified":"2022-02-02T16:26:26","modified_gmt":"2022-02-03T00:26:26","slug":"create-your-course-landing-page","status":"publish","type":"page","link":"https:\/\/teach.udemy.com\/zh-hant\/publishing\/create-your-course-landing-page\/","title":{"rendered":"\u5efa\u7acb\u8ab2\u7a0b\u767b\u9678\u9801\u9762"},"content":{"rendered":"<h3><span style=\"font-weight: 400;\">\u8ab2\u7a0b\u767b\u9678\u9801\u9762 (CLP) \u5c0d\u65bc\u60a8\u5728\u6211\u5011\u7684\u5e02\u5834\u4e2d\u7372\u5f97\u6210\u529f\u5341\u5206\u95dc\u9375\u3002\u9019\u662f\u5438\u5f15\u5b78\u7fd2\u8005\u8a3b\u518a\u60a8\u8ab2\u7a0b\u7684\u597d\u6a5f\u6703\u3002\u5982\u679c\u9019\u4e00\u6b65\u505a\u5f97\u597d\uff0c\u9084\u80fd\u8b93\u60a8\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u7372\u5f97\u53ef\u898b\u5ea6\u3002\u5728\u60a8\u6e96\u5099\u8981\u5b8c\u6210\u672c\u90e8\u5206\u7684\u540c\u6642\uff0c\u8acb\u60f3\u60f3\u4ed6\u4eba\u70ba\u4ec0\u9ebc\u6703\u60f3\u8981\u8a3b\u518a\u60a8\u7684\u8ab2\u7a0b\u3002<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u60a8\u7684\u6f5b\u5728\u5b78\u7fd2\u8005\u700f\u89bd\u8ab2\u7a0b\u6642\u6703\u9996\u5148\u770b\u5230\u7684\u5167\u5bb9\u4e4b\u4e00\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u5c31\u50cf\u662f\u5728\u7dda\u4e0a\u8cfc\u7269\u4e00\u6a23\u3002\u5728\u6c7a\u5b9a\u662f\u5426\u8981\u8cfc\u8cb7\u4e4b\u524d\uff0c\u60a8\u6703\u5e0c\u671b\u80fd\u5148\u8b80\u5230\u7522\u54c1\u7684\u8a73\u7d30\u8cc7\u8a0a\u3001\u770b\u5230\u7522\u54c1\u7684\u76f8\u7247\uff0c\u4e26\u4e14\u78ba\u8a8d\u4ed6\u4eba\u7684\u8a55\u8ad6\u3002<\/span><span style=\"font-weight: 400;\">\u5b78\u7fd2\u8005\u4e5f\u4e00\u6a23\u6703\u63a1\u53d6\u540c\u6a23\u7684\u884c\u52d5\uff0c\u4ed6\u5011\u6703\u6aa2\u95b1\u8ab2\u7a0b\u767b\u9678\u9801\u9762\u7684\u8cc7\u8a0a\uff0c\u4e26\u64da\u6b64\u6c7a\u5b9a\u662f\u5426\u8981\u8a3b\u518a\u60a8\u7684\u8ab2\u7a0b\u3002<br \/>\n<\/span><\/p>\n<h2><strong>\u9a45\u4f7f\u5b78\u751f\u505a\u51fa\u6c7a\u7b56\u7684\u56e0\u7d20<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u5b78\u751f\u6703\u6839\u64da 3 \u500b\u56e0\u7d20\u4f86\u6c7a\u5b9a\u662f\u5426\u8981\u8a3b\u518a\u8ab2\u7a0b\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CLP \u4e2d\u7684\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8ab2\u7a0b\u50f9\u683c\u8207\u6298\u6263<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u793e\u7fa4\u8a8d\u53ef (\u8a3b\u518a\u6578\u8207\u8a55\u8ad6\u6578)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u6703\u8457\u91cd\u5728\u7b2c\u4e00\u9ede\uff0c\u5354\u52a9\u60a8\u91dd\u5c0d\u8ab2\u7a0b\u7684\u76ee\u6a19\u5b78\u7fd2\u8005\u64b0\u5beb\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u76ee\u6a19\u662f\u8981\u78ba\u4fdd\u5b78\u7fd2\u8005\u8a8d\u70ba\u60a8\u7684\u8ab2\u7a0b\u80fd\u5920\u63d0\u4f9b\u50f9\u503c\u3001\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\uff0c\u4e26\u4e14\u5e36\u4f86\u4ee4\u4eba\u6eff\u610f\u7684\u7dda\u4e0a\u5b78\u7fd2\u9ad4\u9a57\u3002<\/span><\/p>\n<h2><strong>\u6700\u4f73\u5be6\u52d9<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8aa0\u4fe1\u81f3\u4e0a\uff1a\u5c0d\u60a8\u7684\u8ab2\u7a0b\u505a\u51fa\u865b\u507d\u9673\u8ff0\u5f88\u53ef\u80fd\u6703\u62db\u81f4\u9000\u6b3e\u8207\u8ca0\u9762\u8a55\u8ad6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u601d\u8003\u60a8\u7684\u5b78\u751f\u6703\u5982\u4f55\u5728\u7db2\u8def\u4e0a\u641c\u5c0b\u60a8\u7684\u8ab2\u7a0b\uff0c\u4e26\u4e14\u5728\u60a8\u7684\u6587\u6848\u4e2d\u4f7f\u7528\u9019\u4e9b\u641c\u5c0b\u95dc\u9375\u5b57<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76f4\u63a5\u5c0d\u5b78\u751f\u8aaa\u8a71\uff0c\u7a31\u547c\u60a8\u7684\u5b78\u7fd2\u8005\u70ba\u300c\u4f60\u300d\uff0c\u800c\u975e\u300c\u5b78\u7fd2\u8005\u300d\u6216\u300c\u5b78\u751f\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76e1\u91cf\u4f7f\u7528\u5e73\u6613\u8fd1\u4eba\u7684\u4e00\u822c\u5c0d\u8a71\u8a9e\u6c23\u3002\u4ee5\u81ea\u7136\u6d41\u9732\u3001\u8cc7\u8a0a\u8c50\u5bcc\u4e14\u884c\u52d5\u5c0e\u5411\u7684\u98a8\u683c\u64b0\u5beb\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u907f\u514d\u4f7f\u7528\u53ef\u80fd\u8b93\u65b0\u5b78\u7fd2\u8005\u611f\u5230\u56f0\u60d1\u6216\u537b\u6b65\u7684\u8853\u8a9e\u6216\u6587\u5b57<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6aa2\u67e5\u62fc\u5beb\u932f\u8aa4\u6216\u6587\u6cd5\u932f\u8aa4<\/span><\/li>\n<\/ul>\n<h2><strong>\u78ba\u4fdd\u60a8\u7684\u8ab2\u7a0b\u8207\u773e\u4e0d\u540c<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u4f73\u5be6\u52d9\u505a\u6cd5\u662f\u904b\u7528\u539f\u5275\u6027\u548c\u5275\u9020\u529b\u3002\u70ba\u60a8\u767c\u4f48\u7684\u6bcf\u9580\u8ab2\u7a0b\u5efa\u7acb\u5177\u6709\u65b0\u610f\u7684\u5167\u5bb9\u3002\u96d6\u7136\u5229\u7528\u300c\u5f15\u7528\u300d\u6216\u300c\u7d71\u8a08\u8cc7\u6599\u300d\u4f86\u652f\u63f4\u91cd\u9ede\u4e5f\u662f\u5f88\u4e0d\u932f\u7684\u65b9\u6cd5\uff0c\u4f46\u91cd\u8907\u7684\u5167\u5bb9\u53ef\u80fd\u6703\u5c07\u4f4e\u60a8\u7684\u641c\u5c0b\u53ef\u898b\u5ea6\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u8a2d\u6709\u5341\u500b\u76f8\u4f3c\u7684\u8ab2\u7a0b\u767b\u9678\u9801\u9762\uff0c\u641c\u5c0b\u5f15\u64ce\u53ea\u6703\u6311\u9078\u5176\u4e2d\u4e00\u500b\uff0c\u4e26\u4e14\u964d\u4f4e\u5176\u9918\u9801\u9762\u7684\u512a\u5148\u9806\u5e8f\u3002\u5982\u679c\u60a8\u5c07\u81ea\u5df1\u7db2\u7ad9\u6216\u884c\u92b7\u5167\u5bb9\u7684\u6587\u6848\u8907\u88fd\u5230\u8ab2\u7a0b\u767b\u9678\u9801\u9762\uff0c\u4e5f\u53ef\u80fd\u6703\u767c\u751f\u9019\u985e\u512a\u5148\u9806\u5e8f\u964d\u4f4e\u7684\u60c5\u6cc1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8b93\u60a8\u7684\u6587\u6848\u8207\u773e\u4e0d\u540c\uff0c\u4e26\u4e14\u907f\u514d\u5728\u4e0d\u540c\u7684\u9801\u9762\u9593\u8907\u88fd\u8cbc\u4e0a\u76f8\u540c\u6587\u6848\u3002<\/span><span style=\"font-weight: 400;\">\u82e5\u91cd\u8907\u7684\u5167\u5bb9\u51fa\u73fe\u5728\u591a\u500b\u8ab2\u7a0b\u767b\u9678\u9801\u9762\u4e0a\uff0c\u6f5b\u5728\u5b78\u7fd2\u8005\u4e5f\u53ef\u80fd\u6703\u56f0\u60d1\u60a8\u7684\u5404\u500b\u8ab2\u7a0b\u4e4b\u9593\u6709\u4f55\u4e0d\u540c\u3002<\/span><\/p>\n<h2><strong>\u5efa\u7acb\u60a8\u7684\u8ab2\u7a0b\u767b\u9678\u9801\u9762<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u8ab2\u7a0b\u5efa\u7acb\u9801\u9762\u4e0a\u5927\u90e8\u5206\u7684\u5167\u5bb9\uff0c\u90fd\u662f\u5728\u767c\u4f48\u968e\u6bb5\u7684\u8ab2\u7a0b\u5efa\u7acb\u6d41\u7a0b\u4e2d\u8f38\u5165\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><b>\u8ab2\u7a0b\u6a19\u984c<br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u8ab2\u7a0b\u6a19\u984c\u662f\u5b78\u7fd2\u8005\u5c0b\u627e\u8207\u8a3b\u518a\u8ab2\u7a0b\u6700\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u8acb\u4ed4\u7d30\u8003\u616e\u95dc\u9375\u5b57\uff0c\u63d0\u5347\u8ab2\u7a0b\u7684\u53ef\u641c\u5c0b\u6027\u3002\u6a19\u984c\u61c9\u7c21\u6f54\u7cbe\u7149\u3001\u5177\u9ad4\u6e05\u6670\uff0c\u4e26\u4e14\u4fdd\u6301\u5728 60 \u500b\u5b57\u5143\u4ee5\u5167\u3002<br \/>\n<\/span><\/li>\n<li>\n<h4><b>\u8ab2\u7a0b\u526f\u6a19\u984c<br \/>\n<\/b><\/h4>\n<p>\u6e05\u695a\u660e\u78ba\u7684\u8ab2\u7a0b\u526f\u6a19\u984c\u53ef\u7c21\u8981\u6982\u8ff0\u8ab2\u7a0b\u5167\u5bb9\uff0c\u4e26\u4e14\u70ba\u60a8\u7684\u5b78\u751f\u8a2d\u5b9a\u5b78\u7fd2\u5167\u5bb9\u7684\u6b63\u78ba\u671f\u671b\u3002\u8acb\u5c07\u526f\u6a19\u984c\u4fdd\u6301\u5728 120 \u500b\u5b57\u5143\u4ee5\u5167\uff0c\u4e26\u4e14\u63d0\u51fa\u5e7e\u9805\u8ab2\u7a0b\u6240\u6db5\u84cb\u7684\u6700\u91cd\u8981\u9818\u57df (\u5927\u7d04 3-4 \u500b)\u3002\u5728\u60a8\u7684\u526f\u6a19\u984c\u4e2d\u5305\u542b\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u3002\u8acb\u53c3\u95b1\u6211\u5011\u7684<a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232467-Course-Title-Quality-Standards\">\u8ab2\u7a0b\u6a19\u984c\u8207\u526f\u6a19\u984c\u54c1\u8cea\u6a19\u6e96<\/a>\uff0c\u78ba\u4fdd\u60a8\u7b26\u5408\u6211\u5011\u7684\u8981\u6c42<\/li>\n<li aria-level=\"1\">\n<h4><strong>\u8aaa\u660e<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u8ab2\u7a0b\u8aaa\u660e\u6700\u5c11\u61c9\u6709 200 \u5b57\uff0c\u4f46\u662f\u6211\u5011\u5efa\u8b70\u60a8\u4ee5\u81f3\u5c11 1,000 \u5b57\u7684\u7bc7\u5e45\u4f86\u8aaa\u660e\u60a8\u7684\u8ab2\u7a0b\uff0c1,200-1,700 \u5b57\u6703\u66f4\u597d\u3002<\/span>\u60a8\u7684\u8aaa\u660e\u61c9\u7368\u5230\uff0c\u4e26\u5c55\u73fe\u60a8\u8ab2\u7a0b\u8207\u5e02\u5834\u4e2d\u5176\u4ed6\u8ab2\u7a0b\u4e0d\u540c\u4e4b\u8655\u3002\u4e0d\u8981\u91cd\u8907\u4f7f\u7528\u4f86\u81ea\u5176\u4ed6\u8ab2\u7a0b\u7684\u8a5e\u5f59\uff0c\u4e5f\u4e0d\u8981\u91cd\u8907\u60a8\u7684\u8ab2\u7a0b\u767b\u9678\u9801\u9762\u4e2d\u5176\u4ed6\u90e8\u5206\u5df2\u6709\u7684\u8cc7\u8a0a\u3002<\/p>\n<p>\u64b0\u5beb\u8aaa\u660e\u6642\uff0c\u8acb\u8003\u616e<span style=\"font-weight: 400;\">\u60a8\u7684\u76ee\u6a19\u5b78\u7fd2\u8005\u4ee5\u53ca\u4ed6\u5011\u5728\u8a3b\u518a\u524d\u53ef\u80fd\u6703\u6709\u7684\u554f\u984c\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9019\u9580\u8ab2\u7a0b\u80fd\u5920\u5982\u4f55\u5728\u4ed6\u5011\u7684\u751f\u6d3b\u3001\u500b\u4eba\u72c0\u614b\u6216\u5c08\u696d\u80fd\u529b\u7b49\u9762\u5411\u4e0a\u767c\u63ee\u52a9\u76ca\uff1f<br \/>\n<\/span><\/li>\n<li aria-level=\"1\">\u60a8\u7684\u8ab2\u7a0b\u662f\u5426\u80fd\u89e3\u6c7a\u554f\u984c\u3001\u6eff\u8db3\u9700\u6c42\u6216\u9858\u671b\uff1f\u6df1\u5165\u77ad\u89e3\u6211\u5011\u7684<a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232407-Course-Description-Quality-Standards\">\u8ab2\u7a0b\u8aaa\u660e\u54c1\u8cea\u6a19\u6e96<\/a>\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><b>\u57fa\u672c\u8cc7\u8a0a<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u6b04\u4f4d\u6703\u7528\u65bc\u60a8\u8ab2\u7a0b\u5728\u6211\u5011\u5e02\u5834\u4e2d\u7684\u5206\u985e\uff0c\u4ee5\u5354\u52a9\u5b78\u7fd2\u8005\u66f4\u5bb9\u6613\u627e\u5230\u60a8\u7684\u8ab2\u7a0b\uff0c\u56e0\u6b64\u76f8\u7576\u91cd\u8981\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9078\u64c7\u8ab2\u7a0b\u4f7f\u7528\u7684\u6388\u8ab2\u8a9e\u8a00\uff0c\u4ee5\u53ca\u5c08\u696d\u77e5\u8b58\u7b49\u7d1a\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5982\u8981\u9078\u64c7\u60a8\u7684<strong>\u985e\u5225<\/strong>\u548c<strong>\u5b50\u985e\u5225<\/strong>\uff0c\u8acb\u5728\u53ef\u7528\u7684\u5b50\u985e\u5225\u4e2d\u9078\u64c7\u5dee\u8ddd\u6700\u5fae\u5c0f\u3001\u6700\u70ba\u76f8\u7b26\u7684\u5b50\u985e\u5225\u3002<span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u300c\u5b8c\u6574\u7684 SEO \u8ab2\u7a0b\u300d\u61c9\u5c6c\u65bc\u300c\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u300d\uff0c\u800c\u975e\u300c\u6578\u4f4d\u884c\u92b7\u300d\u3002\u8acb\u6aa2\u95b1\u6240\u6709\u9078\u9805\uff0c\u56e0\u70ba\u6bcf\u500b\u985e\u5225\u4e0b\u7684\u5b50\u985e\u5225\u90fd\u6709\u6240\u4e0d\u540c\u3002\u60a8\u9078\u64c7\u7684\u5b50\u985e\u5225\u80fd\u5920\u5354\u52a9 Udemy \u904b\u7528\u700f\u89bd\u3001\u641c\u5c0b\u3001\u63a8\u85a6\u3001\u96fb\u5b50\u90f5\u4ef6\u53ca\u4fc3\u92b7\u6d3b\u52d5\u7b49\u65b9\u5f0f\uff0c\u5411\u6709\u8208\u8da3\u7684\u5b78\u751f\u5c55\u793a\u60a8\u7684\u8ab2\u7a0b\u3002\u70ba\u4e86\u5354\u52a9\u4fdd\u6301\u5206\u985e\u7684\u4e00\u81f4\u6027\uff0c\u8acb\u7814\u7a76\u76f8\u4f3c\u7684\u8ab2\u7a0b\u5982\u4f55\u5206\u985e\uff0c\u8b93\u5b78\u751f\u5728\u5c0b\u627e\u76f8\u4f3c\u8ab2\u7a0b\u6642\uff0c\u80fd\u5920\u66f4\u7c21\u55ae\u5730\u627e\u5230\u60a8\u7684\u8ab2\u7a0b\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728<\/span><span style=\"font-weight: 400;\">\u300c\u8ab2\u7a0b\u7684\u4e3b\u8981\u6559\u6388\u5167\u5bb9\u300d\u6b04\u4f4d\u4e2d\uff0c\u4f7f\u7528<\/span><span style=\"font-weight: 400;\">\u6700\u5168\u9762\u3001\u6700\u5177\u9ad4\uff0c\u4e14\u8db3\u4ee5\u6458\u8981\u5f0f\u6b78\u7d0d\u60a8\u8ab2\u7a0b\u5167\u5bb9\u7684\u53ef\u7528\u4e3b\u984c\u4f86\u6a19\u8a18\u60a8\u7684\u8ab2\u7a0b\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u8ab2\u7a0b\u6a19\u984c\u4e2d\u6703\u63d0\u53ca\u4e3b\u8981\u4e3b\u984c\u3002\u4f8b\u5982\uff0c\u300c\u5b8c\u6574\u7684\u7db2\u7403\u8ab2\u7a0b\u300d\u61c9\u8a72\u9078\u64c7\u300c\u7db2\u7403\u300d\u4f5c\u70ba\u4e3b\u984c\uff1b\u300c\u904b\u52d5\u300d\u4e4d\u770b\u4e4b\u4e0b\u76f8\u7576\u5168\u9762\uff0c\u4f46\u4e0d\u5920\u5177\u9ad4\uff0c\u800c\u300c\u7db2\u7403\u767c\u7403\u300d\u53c8\u592a\u904e\u5177\u9ad4\uff0c\u4e0d\u5920\u5168\u9762\u3002<\/span><span style=\"font-weight: 400;\">\u6df1\u5165\u77ad\u89e3<\/span><a href=\"https:\/\/support.udemy.com\/hc\/articles\/115000371028\"><span style=\"font-weight: 400;\">\u5728\u8ab2\u7a0b\u4e2d\u65b0\u589e\u4e3b\u984c<\/span><\/a>\u7684\u76f8\u95dc\u4e8b\u9805\u3002<\/li>\n<li aria-level=\"1\">\u6b63\u78ba\u5730\u5206\u985e\u60a8\u7684\u8ab2\u7a0b\uff0c\u4e26\u4e14\u6b63\u78ba\u5730\u6a19\u8a18\u4e3b\u984c\u81f3\u95dc\u91cd\u8981\uff0c\u9019\u80fd\u5e6b\u52a9\u5b78\u7fd2\u8005\u66f4\u5bb9\u6613\u767c\u73fe\u8ab2\u7a0b\u3002Udemy \u4fdd\u7559\u96a8\u6642\u8b8a\u66f4\u5206\u985e\u7684\u6b0a\u5229\u3002\u9019\u53ef\u80fd\u6703\u5f71\u97ff\u5206\u985e\u932f\u8aa4\u7684\u500b\u5225\u8ab2\u7a0b\uff0c\u6216\u662f\u5f71\u97ff\u56e0\u4e3b\u984c\u6216\u985e\u578b\u6709\u6240\u8b8a\u66f4\u6216\u66f4\u65b0\u7684\u5927\u91cf\u8ab2\u7a0b (\u5982\uff1a\u5efa\u7acb\u65b0\u4e3b\u984c\u6216\u985e\u5225)\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h4><b>\u8ab2\u7a0b\u5716\u7247<br \/>\n<\/b><\/h4>\n<p>\u8ab2\u7a0b\u5716\u7247\u61c9\u5438\u775b\u6436\u773c\u3001\u8207\u8ab2\u7a0b\u76f8\u95dc\uff0c\u4e26\u4e14\u8db3\u4ee5\u4ee3\u8868\u60a8\u7684\u8ab2\u7a0b\u53ca\/\u6216\u54c1\u724c\u3002\u60a8\u7684\u8ab2\u7a0b\u5716\u7247\u6703\u7528\u65bc\u6574\u500b\u7db2\u7ad9\u3001\u5ee3\u544a\uff0c\u4ee5\u53ca\u96fb\u5b50\u90f5\u4ef6\uff0c\u56e0\u6b64\u8acb\u52d9\u5fc5\u78ba\u4fdd\u5716\u7247\u5177\u6709\u5438\u5f15\u529b\uff0c\u4e26\u4e14\u80fd\u8b93\u60a8\u7684\u8ab2\u7a0b\u8207\u773e\u4e0d\u540c\u3002\u7531\u65bc\u6211\u5011\u7684\u653f\u7b56\u53ef\u80fd\u8207\u5176\u4ed6\u4e32\u6d41\u670d\u52d9\u53ca\u7dda\u4e0a\u5b78\u7fd2\u5e73\u53f0\u6709\u6240\u4e0d\u540c\uff0c<\/p>\n<p>\u8acb\u52d9\u5fc5\u53c3\u95b1\u6211\u5011\u7684<a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232347-Course-Image-Quality-Standards\">\u8ab2\u7a0b\u5716\u7247\u54c1\u8cea\u6307\u5357<\/a>\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u8ab2\u7a0b\u5716\u7247\u7b26\u5408\u6211\u5011\u7684\u653f\u7b56\u3002<b>\u8acb\u6ce8\u610f\uff0c\u672a\u7d93\u8a31\u53ef\u4f7f\u7528\u7b2c\u4e09\u65b9\u7684\u5716\u7247\u6216\u6a19\u8a8c\uff0c\u53ef\u80fd\u69cb\u6210\u8457\u4f5c\u6b0a\u4fb5\u72af\u884c\u70ba\uff0c\u5c46\u6642\u60a8\u5fc5\u9808\u70ba\u6b64\u884c\u70ba\u6240\u9020\u6210\u7684\u4efb\u4f55\u4fb5\u6b0a\u60c5\u4e8b\u627f\u64d4\u8cac\u4efb\u3002<\/b><\/li>\n<li>\n<h4>\u5efa\u7acb\u4fc3\u92b7\u5f71\u7247<b><\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5efa\u7acb\u7c21\u77ed (\u6700\u597d\u5c11\u65bc 2 \u5206\u9418) \u7684\u8ab2\u7a0b\u4fc3\u92b7\u5f71\u7247\uff0c\u8b93\u5b78\u7fd2\u8005\u80fd\u5728\u89c0\u770b\u5f8c\u518d\u6c7a\u5b9a\u662f\u5426\u8981\u8a3b\u518a\u60a8\u7684\u8ab2\u7a0b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u4e5f\u53ef\u4ee5\u5c07\u4fc3\u92b7\u5f71\u7247\u7576\u6210\u884c\u92b7\u5de5\u5177\uff0c\u4e26\u5728\u5176\u4ed6\u7db2\u7ad9\u4e0a\u767c\u4f48 (\u5982 YouTube \u6216 LinkedIn)\uff0c\u70ba\u60a8\u5728 Udemy \u7684\u8ab2\u7a0b\u589e\u52a0\u6d41\u91cf\u3002\u8acb\u52d9\u5fc5\u5c07\u60a8\u7684\u8ab2\u7a0b\u9810\u89bd\u5f71\u7247\u9810\u8a2d\u503c\u8a2d\u70ba\u53ef\u9810\u89bd\u3002\u8acb\u67e5\u770b\u6211\u5011\u7684\u5efa\u7acb<\/span><a href=\"https:\/\/teach.udemy.com\/zh-hant\/publishing\/promo-video\/\"><span style=\"font-weight: 400;\">\u4fc3\u92b7\u5f71\u7247<\/span><\/a><span style=\"font-weight: 400;\">\u6307\u5357\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li>\n<h4><b>\u8b1b\u5e2b\u500b\u4eba\u6a94\u6848<br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u7576\u5b78\u7fd2\u8005\u6bd4\u8f03\u60a8\u7684\u8ab2\u7a0b\u8207\u5176\u4ed6\u8ab2\u7a0b\u6642\uff0c\u8b1b\u5e2b\u81ea\u50b3\u6703\u767c\u63ee\u5f88\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5b78\u7fd2\u8005\u7576\u7136\u6703\u5e0c\u671b\u66f4\u52a0\u77ad\u89e3\u60a8\uff0c\u4e26\u4e14\u78ba\u8a8d\u60a8\u662f\u5426\u70ba\u6559\u6388\u8a72\u4e3b\u984c\u7684\u53ef\u9760\u8b1b\u5e2b\u3002\u60a8\u7684\u8b1b\u5e2b\u81ea\u50b3\u61c9\u8981\u53cd\u6620\u60a8\u7684\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fe1\u8b7d<\/b><span style=\"font-weight: 400;\">\u5b78\u7fd2\u8005\u60f3\u77e5\u9053\u81ea\u5df1\u662f\u5426\u80fd\u5920\u4fe1\u4efb\u60a8\u3002\u5f37\u8abf\u70ba\u4f55\u60a8\u6703\u6210\u70ba\u60a8\u6240\u6559\u6388\u9818\u57df\u7684\u5c08\u5bb6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u540c\u7406\u5fc3<\/b><span style=\"font-weight: 400;\">\u5206\u4eab\u7bc4\u4f8b\uff0c\u5c55\u73fe\u60a8\u7576\u521d\u5982\u4f55\u5b78\u7fd2\u60a8\u73fe\u4eca\u6240\u6559\u6388\u7684\u6982\u5ff5\uff0c\u8207\u5b78\u7fd2\u8005\u7522\u751f\u9023\u7d50\uff0c\u8b93\u4ed6\u5011\u77e5\u9053\u81ea\u5df1\u80fd\u5920\u8207\u60a8\u7684\u8ab2\u7a0b\u5167\u5bb9\u7522\u751f\u5171\u9cf4\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u71b1\u60c5<\/b><span style=\"font-weight: 400;\">\u5b78\u7fd2\u8005\u4e0d\u6703\u60f3\u5411\u4e00\u81c9\u53ad\u7169\u7684\u8b1b\u5e2b\u5b78\u7fd2\u3002\u5c55\u73fe\u60a8\u5c0d\u65bc\u4e3b\u984c\u7684\u71b1\u5ff1\u3002<\/span><\/li>\n<li aria-level=\"1\"><b>\u500b\u4eba\u7279\u8cea<\/b>\u4e0d\u8981\u7f9e\u65bc\u5206\u4eab\u60a8\u7684\u500b\u4eba\u751f\u6d3b\u4e2d\u7684\u9ede\u6ef4\u3002\u5728\u8ab2\u7a0b\u4e2d\u52a0\u5165\u4e00\u9ede\u95dc\u65bc\u81ea\u5df1\u7684\u8da3\u4e8b\uff0c\u6216\u662f\u5206\u4eab\u60a8\u7684\u8208\u8da3\u3002\u544a\u8a34\u4ed6\u5011\u60a8\u7684\u76ee\u6a19\u3001\u4f7f\u547d\uff0c\u6216\u662f\u6210\u70ba Udemy \u8b1b\u5e2b\u7684\u539f\u56e0\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\" aria-level=\"1\">\n<ul>\n<li>\u63d0\u4f9b\u60a8\u7684\u793e\u7fa4\u5a92\u9ad4\u5e33\u6236\u9023\u7d50\uff0c\u8b93\u5b78\u751f\u53ef\u4ee5\u66f4\u52a0\u77ad\u89e3\u60a8\uff0c\u589e\u52a0\u60a8\u7684\u53d7\u773e\u3002<\/li>\n<li aria-level=\"1\">\u5fc5\u9808\u63d0\u4f9b\u8b1b\u5e2b\u5716\u7247\u3002<\/li>\n<li aria-level=\"1\">\u6df1\u5165\u77ad\u89e3<a href=\"https:\/\/support.udemy.com\/hc\/articles\/229232447-Instructor-Bio-Quality-Standards\">\u8b1b\u5e2b\u81ea\u50b3\u7684\u54c1\u8cea\u6a19\u6e96<\/a>\u8207\u8981\u6c42\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>\u66f4\u591a\u61c9\u66f4\u65b0\u7684\u8ab2\u7a0b\u767b\u9678\u9801\u9762\u5340\u6bb5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8ab2\u7a0b\u767b\u9678\u9801\u9762\u4e0a\uff0c\u6709\u90e8\u5206\u5340\u57df\u5df2\u5728\u5148\u524d\u7684\u8ab2\u7a0b\u898f\u5283\u6d41\u7a0b\u4e2d\u5b8c\u6210\u3002\u8acb\u5728<strong>\u76ee\u6a19\u5b78\u7fd2\u8005<\/strong>\u5340\u6bb5\u7684\u8ab2\u7a0b\u5efa\u7acb\u8005\u4e2d\uff0c\u91cd\u65b0\u6aa2\u8996\u9019\u4e9b\u5340\u6bb5\uff0c\u78ba\u4fdd\u5176\u4e2d\u7684\u8cc7\u8a0a\u7cbe\u78ba\uff0c\u4e26\u78ba\u5be6\u53cd\u6620\u60a8\u7684\u5b8c\u6574\u8ab2\u7a0b\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u60a8\u6703\u5b78\u5230\u4ec0\u9ebc<\/b><span style=\"font-weight: 400;\">\u5728\u300c\u5b78\u751f\u6703\u5728\u60a8\u7684\u8ab2\u7a0b\u4e2d\u5b78\u5230\u4ec0\u9ebc\uff1f\u300d\u554f\u984c\u5f8c\u8f38\u5165\u7684\u6587\u6848\uff0c\u6703\u662f\u6f5b\u5728\u5b78\u7fd2\u8005\u5728\u60a8\u7684\u8ab2\u7a0b\u767b\u9678\u9801\u9762 (CLP) \u4e2d\uff0c\u65bc\u6a19\u793a\u300c\u60a8\u6703\u5b78\u5230\u4ec0\u9ebc\u300d\u7684\u65b9\u584a\u5167\u9996\u5148\u770b\u5230\u7684\u5167\u5bb9\u4e4b\u4e00\u3002\u8acb\u91cd\u65b0\u6aa2\u67e5\u60a8\u5148\u524d\u70ba\u8ab2\u7a0b\u64b0\u5beb\u7684<\/span><a href=\"https:\/\/teach.udemy.com\/zh-hant\/course-creation\/learning-objectives\/\"><span style=\"font-weight: 400;\">\u5b78\u7fd2\u76ee\u6a19<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff0c\u78ba\u4fdd\u9019\u4e9b\u76ee\u6a19\u4f9d\u820a\u7b26\u5408\u60a8\u7684\u8ab2\u7a0b\u3002\u8acb\u8996\u9700\u8981\u9032\u884c\u66f4\u65b0\uff0c\u4ee5\u7cbe\u78ba\u53cd\u6620\u60a8\u7684\u5b8c\u6574\u8ab2\u7a0b\uff0c\u4e26\u78ba\u4fdd\u9019\u4e9b\u662f\u53ef\u8861\u91cf\u7684\u76ee\u6a19\uff0c\u4e14\u80fd\u5354\u52a9\u5b78\u7fd2\u8005\u5224\u65b7\u60a8\u7684\u8ab2\u7a0b\u662f\u5426\u771f\u7684\u9069\u5408\u4ed6\u5011\u3002<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>\u8981\u6c42<\/b><span style=\"font-weight: 400;\">\u9019\u4e9b\u6703\u5217\u65bc\u8ab2\u7a0b\u8981\u6c42\u6216\u5148\u6c7a\u689d\u4ef6\u4e0b<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\uff0c\u61c9\u6db5\u84cb\u70ba\u6210\u529f\u5b8c\u6210\u60a8\u7684\u8ab2\u7a0b\uff0c\u5b78\u7fd2\u8005\u61c9\u8a72\u77e5\u9053\u6216\u53ef\u5b58\u53d6\u7684\u4efb\u4f55\u9805\u76ee\u3002<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>\u8ab0\u9069\u5408\u672c\u8ab2<\/b><span style=\"font-weight: 400;\">\u7a0b<\/span><span style=\"font-weight: 400;\">\u8acb\u53c3\u8003\u60a8\u5148\u524d\u5728<\/span><a href=\"https:\/\/teach.udemy.com\/zh-hant\/course-creation\/define-your-audience-and-objectives\/\"><span style=\"font-weight: 400;\">\u5b9a\u7fa9\u53d7\u773e<\/span><\/a><span style=\"font-weight: 400;\">\u6642\u6240\u505a\u7684\u7814\u7a76\u3002\u6839\u64da\u60a8\u5c0d\u9019\u4e9b\u554f\u984c\u6240\u505a\u51fa\u7684\u7b54\u8986\uff0c\u601d\u8003\u662f\u5426\u6709\u7279\u5b9a\u985e\u578b\u7684\u4eba\u3001\u89d2\u8272\u6216\u6027\u683c\u80fd\u5920\u8aaa\u660e\u60a8\u7684\u7406\u60f3\u5b78\u7fd2\u8005\u3002\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>\u9078\u64c7 10 \u5206\u9418\u7684\u9810\u89bd\u5f71\u7247<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8b93\u6f5b\u5728\u5b78\u7fd2\u8005\u6709\u6a5f\u6703\u5148\u7779\u70ba\u5feb\uff0c\u77ad\u89e3\u81ea\u5df1\u80fd\u5f9e\u60a8\u548c\u60a8\u7684\u8ab2\u7a0b\u4e2d\u7372\u5f97\u4ec0\u9ebc\u3002\u60a8\u5fc5\u9808\u9078\u64c7\u7e3d\u9577\u81f3\u5c11 10 \u5206\u9418\uff0c\u4e14\u53ef\u4f9b\u5b78\u7fd2\u8005\u514d\u8cbb\u89c0\u770b\u7684\u8b1b\u5ea7\u5167\u5bb9\u3002\u6311\u9078\u60a8\u6700\u559c\u611b\u7684\u8b1b\u5ea7\uff0c\u6216\u662f\u60a8\u8a8d\u70ba\u6700\u80fd\u4ee3\u8868\u8ab2\u7a0b\u7684\u8b1b\u5ea7\uff0c\u4ee5\u6fc0\u767c\u4f86\u8a2a\u8005\u8208\u8da3\uff0c\u4e26\u4fc3\u4f7f\u5176\u8a3b\u518a\u60a8\u7684\u8ab2\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u6b64\uff0c\u8acb\u5728\u8ab2\u7a0b\u5efa\u7acb\u8005\u7684\u300c\u5927\u7db1\u300d\u5340\u6bb5\u5167\uff0c\u70ba\u60a8\u7684\u4efb\u4e00\u5f71\u7247\u8b1b\u5ea7\u958b\u555f\u300c\u514d\u8cbb\u9810\u89bd\u300d\u3002<\/span><\/p>\n<p>\u63a5\u4e0b\u4f86\uff1a\u6df1\u5165\u77ad\u89e3\u5982\u4f55\u6700\u4f73\u5316\u60a8\u7684\u8ab2\u7a0b\u767b\u9678\u9801\u9762\uff0c<a href=\"https:\/\/teach.udemy.com\/zh-hant\/marketing\/course-landing-page-keyword-exercise\/\">\u63d0\u5347\u8ab2\u7a0b\u7684\u641c\u5c0b\u7d50\u679c<\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8ab2\u7a0b\u767b\u9678\u9801\u9762 (CLP) \u5c0d\u65bc\u60a8\u5728\u6211\u5011\u7684\u5e02\u5834\u4e2d\u7372\u5f97\u6210\u529f\u5341\u5206\u95dc\u9375\u3002\u9019\u662f\u5438\u5f15\u5b78\u7fd2\u8005\u8a3b\u518a\u60a8\u8ab2\u7a0b\u7684\u597d\u6a5f\u6703\u3002\u5982\u679c\u9019\u4e00\u6b65\u505a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":25229,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25014","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/pages\/25014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/comments?post=25014"}],"version-history":[{"count":0,"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/pages\/25014\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/pages\/25229"}],"wp:attachment":[{"href":"https:\/\/teach.udemy.com\/zh-hant\/wp-json\/wp\/v2\/media?parent=25014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}