Marketing

Marketing outreach is absolutely essential to your success—especially during your course’s first 90 days. The more active a role you play, the better Udemy’s marketplace and promotions will work for you.

4 articles

  • Engage with your learners

    Being an instructor is about more than just publishing a course. It’s important that you build a connection with your learners through an online setting. Successful instructors are more than just content creators, they spend time interacting with their learners. We encourage you to build a base of loyal learners....

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  • Establish your credibility with reviews

    Learners worldwide trust Udemy to show them helpful reviews and ratings. Reviews and ratings help prospective learners decide which courses and instructors are a good fit for them. As an instructor, it’s important to gather feedback from your learners as the reviews and ratings of your course act as “social...

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  • Make the most of coupons and referrals

    Whether you already have a large audience or you’re just starting out, promoting your course can increase sales and attract new learners. Learn how to use tools like coupons and referral links to improve your revenue and reach. The importance of promoting First, no one knows your course better than you do. You...

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  • Use external marketing tools

    In addition to promoting your course with Udemy’s own marketing and communication tools, be sure to market your course with external tools (like email or a website) and platforms (like YouTube, Facebook, Twitter, and LinkedIn). Make use of your existing social and professional networks, and try to grow your...

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