Reach out to your students

To build your base of loyal students and encourage people to leave high reviews, be sure to stay engaged with your students after you publish your course. Effective communications help energize students—encouraging them to stay engaged in your course and to explore all the courses you teach on Udemy.

Ways to stay in touch

There are several ways for you to communicate directly with your students. You can create announcements and promotional emails, send direct messages, or interact with students in your courses’ Q&A forum.

To manage your Udemy communications more easily, download the Udemy mobile app. In the app, tap your avatar to get to the instructor experience.

Educational announcements

Educational announcements are meant to activate and re-engage your students and bring them back to your course. Use them to send updates about the course that you teach or share free resources related to your course topic to supplement the course material.

Announcements sent by email and also show up in your students’ Udemy accounts. You can send up to 4 announcements per month. Announcements should only feature free resources related to your course material (Udemy links are not allowed). Don’t direct students to promotional material. That’s a violation of our policies. Learn more about rules for educational announcements.

Here are some tips for writing educational announcements:

  • Include a contest or call-to-action and challenge students to finish certain lectures or sections of the course.
  • Inspire your students with news from the field and keep them engaged with the subject matter.
  • Let students know when you’ve updated or added content, your investment in the course will grab their attention.

Promotions

Use promotional announcements to market your new courses to your existing students or share coupon codes for your existing course that people can forward onto their friends and family. You can send promotional emails only twice a month for each of your courses. Promotional emails should include links to your Udemy courses (external links are not allowed). Learn more about rules for promotional announcements.

Here are some tips for writing promotional announcements:

  • For promotional purposes, it’s not enough to just send one email. A series of emails work better in building up the interest. For example, to announce the launch of a new course, send a 2-email sequence over the course of a week to your existing Udemy student list.
  • You can even include a discount if you’re feeling generous. But don’t forget to set a promotional deadline and mention it clearly.
  • Run a seasonal sale or temporary deal for a holiday.
  • Quote real students’ feedback (ask for permission!) about the courses you want to promote.

Direct messages

This lets you privately communicate with your students or other instructors. When you send a direct message, students receive an in-product message. Depending on their settings, they may also receive an email. Learn more about sending direct messages and Udemy direct message guidelines.

Q&A

This is an in-product forum where your students can ask questions, hear your responses, and respond to one another. Only students who are registered in your class can ask questions and see your responses.

Best practices for subject lines

A clear and compelling subject line can draw the attention of your students and prompt them to open and read your messages. Follow these rules to write impactful subject lines for your announcement and promotional emails:

  • Keep it short and concise.
  • Don’t write your subject lines in all capital letters.
  • Avoid subject lines with exclamation marks or phrases.
  • Give your students a compelling reason to open the email but avoid overused words like free, sale, % off. Overused words often trigger spam filters. Instead, use the occasion or time of year (like a birthday, a personal achievement, or a holiday).
  • Consider framing subject lines as questions to build curiosity.
  • Avoid using same subject lines multiple times. This might make your students lose interest in your emails. Test different subject lines.

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