Create your course landing page
The course landing page (CLP) is crucial to your success on Udemy. It serves as the place on our marketplace where you can entice learners to enroll in your course, and if it’s done right, can also help search engines find your course.
This is one of the first things your potential learners will see when they’re browsing courses. It’s similar to when shopping for a product online. You want to read the product details, look at pictures, and read reviews before you decide whether or not to purchase. Learners will do the same thing and decide whether to enroll in your course after they review the information on the course landing page.
You want to create a compelling CLP that showcases why someone would want to enroll in your course and learn from you.
Factors that drive student decision-making
Students decide whether to enroll in a course based on 3 factors:
- Content on the CLP
- Course price and discount
- Social proof (number of enrollments and reviews)
We’ll focus on the first point and help you write for the intended learners of your course. Ensure your learners feel that your course will provide value, address their needs, and deliver a satisfying online learning experience.
Follow these general guidelines:
- Be honest — misrepresenting your course will likely lead to refunds and negative reviews
- Think about how your students would search for your course on the web and use those search keywords in your copy
- Address your learners directly by referring to them as ‘you’, not ‘learners’ or ‘students’
- Be conversational and approachable. Write in a natural, informative, and action-oriented style
- Avoid jargon or copy that could be confusing and deter new learners
- Check for spelling or grammatical errors
Ensure your course is unique
To give your course the best shot at success, apply originality and creativity. Create content that’s fresh for every course you publish. While there are reasons to leverage quotes or statistics to support key points, repeating content can hurt your search visibility. For example, if you have ten similar course landing pages, search engines will only choose one and deprioritize the rest. This deprioritization may also occur if you duplicate copy from your own website or marketing efforts onto your course landing page. The best practice is to differentiate your copy and avoid copying and pasting your copy across different pages.
Repetition across multiple Course landing pages can also confuse prospective learners who may find it difficult to understand how your courses are different from each other.
Creating your course landing page
Most of the components of the course landing page are inputs during the course creation process during the publishing phase.
- Course title
Your course title is one of the strongest factors for learners to find and enroll in your course. Use keywords to improve the searchability of your course. Be concise, specific, and keep it within 60 characters or less.
- Course subtitle
A clear course subtitle provides a brief overview of what course is about and sets the right expectations for what your students will learn. Keep it to 120 characters, use 1 or 2 related keywords, and mention 3-4 of the most important areas that you’ve covered during your course. Visit our course title and subtitle quality standards to ensure you meet our requirements.
At a minimum, describe your course with at least 1,000 words, but between 1,200-1,700 words is even better. Think about your intended learners and the questions they might have before they enroll:
- How will this course help them in their lives, personally or professionally?
- Does your course address a problem, need, or desire?
Include a bulleted list of benefits or features. Remember that it’s important that your description is unique and showcases what differentiates your course from others in the marketplace. Learn more about our course description quality standards.
- Basic infoThese fields are important as they categorize your course within our marketplace and will help learners better discover your course. Select the language the course is taught in and your course’s level of expertise. When it comes to choosing your category and subcategory, start by looking at all the options. The subcategories that are listed under each category are different, so try a few different categories until you find the one with a subcategory that best describes your course. To choose your subcategory, choose the narrowest, best-fitting option. For example, if your course is about SEO, don’t put it in the digital marketing subcategory because there is a SEO subcategory, which is a much better fit. If you’re unsure what to choose, search for courses similar to yours on Udemy to see how they’ve been categorized.
In the “what is primarily taught in your course?” field you will tag your course to a topic that is relevant to your course subject. Choose a topic that comprehensively and accurately describes your course’s content without being too broad. For example, “The Complete Tennis Course” should have “Tennis” selected as a topic, not “Sports”, since sports is too broad and not specific enough. Learn more about adding topics to your course.
It’s so important that your course is categorized and its topic tagged correctly in order to help learners better discover it.
- Course image
The course image should be something that stands out, that’s relevant and represents your course and/or brand. Your course image will be used across the site, in ads, and emails, so ensure it’s appealing and sets your course apart from the others.
Please review our quality guidelines for course images to ensure your course image complies with our policy, as it may differ from other streaming services and online learning platforms. Be aware that the use of images or logos from a third party without permission might violate copyrights and you are responsible for any infringements.
- Create a promotional video
Create a short (under 2 minutes is ideal) course promotional video that learners can watch before they decide whether or not to enroll in your course. In the video, introduce yourself and explain why you’re a credible instructor. Highlight the course topics and learning objectives, and drive enrollments through a call to action and to watch more content by checking out your sample videos.
Use your promotional video as a marketing tool. Post it on other sites (like YouTube or LinkedIn) to drive traffic to your course on Udemy. Make sure you set your course preview video to be previewed by default. Check out our guide for creating a promo video.
- Instructor profile
The instructor bio is important when learners are comparing your course with another. They want to learn more about you and determine whether you’re a credible instructor to teach the subject. Your instructor bio should reflect your:
- Credibility Learners want to know they can trust you. Highlight what makes you an expert in the materials you teach.
- Empathy Ability to connect with learners by sharing examples demonstrating how you learned the concepts you’re teaching to show them that they’ll be able to relate to your course content.
- Passion Learners don’t want to learn from a boring instructor. Show your excitement about the subject.
- Personality Don’t hesitate to share things about your personal life. Add some fun facts about yourself or share your interests. Tell them about your goals, mission, or why you decided to become a Udemy instructor.
Tip: Include links to your social media accounts. Link to your Facebook, LinkedIn, YouTube, and Twitter profiles for learners to learn more about you and to grow your audience.
An instructor image is required. See more about the requirements and quality standards for your instructor bio.
More sections of your course landing page to update
There are a few other areas on your course landing page that you’ve already covered earlier in the course planning process. Revisit these sections in the course creator under the “intended learner” section to ensure they’re accurate and reflect your completed course.
- What you’ll learn The copy you input after the question “What will students learn in your course?” is one of the first things prospective learners will see on your Course Learning Plan (CLP) in the box labeled “What you’ll learn”. Revisit the learning objectives you’ve written for your course to ensure these still represent your course. Update them if necessary to accurately reflect your completed course and ensure they’re measurable and will help learners determine whether or not your course is right for them.
- Requirements Theses are listed under the course requirements or prerequisites and should include anything learners need to know or have access to in order to be successful in your course.
- Who this course is for Reference the work you did earlier in defining your audience. Based on your answers to those questions, are there particular types of people, roles, or personas that describe who your ideal learners are.
Choose 10 minutes worth of preview videos
Give prospective learners a sneak peek of what to expect from you and your course. You must choose at least 10 minutes worth of lectures that can be watched for free by learners. Pick your favorite lectures or the ones that you think best represent your course and will spark someone’s interest and drive them to enroll in your course.
To do this, in the course creator, visit the Curriculum section and turn on “free preview” for any of your video lectures.
Additionally, you can also provide links to other channels like your Facebook, Linkedin, YouTube, and Twitter. Tying these profiles together is your first step towards building or growing your audience.