Choose your course topic

To increase your chances of being successful on Udemy, you want to spend some time really thinking through your course topic. Start with a topic that you’re knowledgeable in and passionate about. Then, think about the audience you will be teaching and what they are interested in learning. Next, use tools specific to the Udemy marketplace to help you refine your topic and explore marketplace demand and trends using our Marketplace Insights tool.

Check your topic’s demand and competition

When choosing what you’ll teach with Udemy, pick a topic you’re experienced in and genuinely excited about. For many, this could be a number of things. How do you pick the right topic? One way is to explore the topic’s demand and competition by visiting our Marketplace Insights tool which can also be found on your instructor dashboard under Tools.

When you land on the Marketplace Insights page, you’ll see a list of “Promising Topics” which are currently in high demand. If you see a topic on the list that you’re knowledgeable in, this could be a great teaching opportunity. Otherwise, continue to enter your topic into the search field and hit enter. 

Based off your topic’s supply and demand, the tool will provide the following information:

Opportunity overview

Recommended strategy for teaching this topic on Udemy:

  • This topic is a great opportunity. Learner demand is high for this topic but the number of courses available is low, which makes it a great opportunity to create a course on this topic. 
  • Aim for high ratings to succeed in this topic. For maximum impact, make sure your course stands out from others by delivering high ratings from your learners. Submit a Test Video to make sure your recording delivers a high-quality experience and to exceed student expectations. Strive to meet or surpass all the recommended items on our Course Quality Checklist. You may want to consider including practice activities as a way to differentiate your course from the others. This is a great way to create a course that engages your learners. 
  • Have a marketing strategy to succeed in this topic. To compete among the top courses in this topic you’ll need to implement effective marketing strategies to drive learners to your course. This could be by building a presence on YouTube, Facebook or another social media platform to drive traffic and enrollments to your course. Learn more about marketing strategies.
  • Differentiate your course to succeed in this topic. Although there might be a lot of courses in this topic area, you might be able to make your course stand out from the rest. There are many ways to approach each topic and we have learners who appreciate unique perspectives that are relevant to them. Focus on your true specialty within this broader topic area.
  • Bring your “A” game to succeed in this topic. Both learner demand and course availability are high for this subject. This means you’ll really need to create an amazing course with high ratings, a smart marketing strategy, and a well-differentiated topic from the others to stand out from the courses already in our marketplace.
  • Student demand – high level demand information based on learner search volume
    Number of courses – high level supply, the number of courses already on the marketplace in this topic
    Monthly revenue – median monthly revenue and top course’s monthly revenue – helps you assess the revenue potential in this topic

Student demand

  • Search volume percentile – how this topic’s search volume ranks against other topics on the marketplace
    Search volume trend – this topic’s 6 month search trend
    Top search keywords – popular search terms related to the topic, great for use on the course landing page or to differentiate your course
    Other topics of interest – learners searching this topic also search for these topics. Can include in the course’s curriculum or for another course
    Enrollment  by channel – to understand how learners find these courses, may be helpful to determine your marketing strategy
    Conversion rate – the rate at which learners paid for a course after visiting the course landing page

Topic competition

  • Listed as the primary topic – how many courses in the marketplace have listed this as the primary topic
    Percent of courses rated above 4.5 on a scale of 5  and percent of enrollments that are driven by courses rated 4.5 or higher – help you to understand the learner-perceived quality of the courses in this topic
    List of the top earning courses in the topic – explore the course landing pages of the listed courses to understand what content is being covered in top performing courses


Don’t be discouraged if you find that your course topic isn’t in high demand or if there’s a lot of competition. Try refining your topic to see if there’s a unique approach you can take to capture a new audience, or see if there’s a related topic you could teach that interests you. 

Please note, Udemy does have a list of restricted topics that are not allowed on our marketplace. 

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