How to Prepare for Black Friday and Cyber Monday

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As we ramp up our marketing efforts for Black Friday and Cyber Monday, we want to help you make sure your courses are ready, too.

This is the biggest sales event of the year, and we’ll be driving a significant number of potential learners to courses like yours. Here are some key steps you can take to prepare:

Take Advantage of the Instructor Community 

Head on over to the Instructor Community to swap tips and strategies with fellow instructors. It’s a great place to get advice, share ideas, and learn from others.

Update Your Courses 

Learners want the latest information, especially during big promotions. Refresh your existing courses by adding new lectures that discuss new trends, tools, or examples to make sure it’s competitive and relevant. Even small fixes like improving explanations or adding bonus materials can make a difference. 

Don’t forget about your course landing page. Make sure it accurately reflects what your course has to offer, particularly if you’ve made updates. 

Add Interactive Learning

Learners prefer courses that let them practice their skills, and this often leads to higher engagement and better reviews. Consider adding or updating quizzes, practice tests, and coding exercises to help improve your course’s appeal.

If you’re participating in Udemy’s GenAI program, you can use AI to generate practice test answer explanations and coding exercise solutions quickly, making the process faster and easier. 

If you have published coding exercises or practice tests, you can also check your practice test insights and coding exercise insights to get real-time data on how learners are engaging and make informed updates.

Engage With Your Learners to Drive Ratings and Reviews

Your course rating and reviews play a big role in shaping what prospective learners choose to buy, so here are some ways to gather them ahead of big promotions.

Connect with your existing learners

Send educational announcements to let them know about course updates or to re-engage them with your content. Or use promotional announcements to market new courses.

Attract new learners

Promote your course through social media, email lists, and relevant online communities. Remember to use your referral links and coupons. 

Publish a New Course

If you’ve been working on a new course, now is the perfect time to get it published. Keep in mind, new courses aren’t eligible for discounts for the first two weeks after publication, so make sure to publish early. 

Measure Your Success and Keep the Momentum

It’s always a good idea to monitor sales and engagement through your instructor dashboard to see how your courses are performing. Continue using announcements and updates to keep learners engaged and maintain momentum into the new year.

Summing up

Maximize your Black Friday and Cyber Monday success by updating your courses, adding interactive learning, reengaging your existing learners, and leveraging your own networks to bring in new learners. By combining Udemy’s reach with your promotional efforts, you can drive more traffic and boost your course sales.