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Choose Your Topic

When choosing what to teach on Udemy, you want to pick a topic you’re experienced in and are genuinely excited about. But for many of us, there are a handful of topics we could teach. How do you make the choice?

It’s important to factor in the topic’s relative demand and competition in Udemy’s marketplace. Here are a few tools to help you get more information to make sure your course is set up for success!



Marketplace Insights
is a searchable page on your instructor dashboard that shows you data on student demand, search volume, and revenue for a particular topic to help you decide what course to teach next. Depending on the demand and competition in a topic area, we provide you with a recommended strategy for your course creation.After you’ve entered a topic, you’ll see a high level summary of the data and a suggested strategy to get you on the path to success.

Here’s a little more detail to help you interpret your recommendation:

🔥 This topic is a great opportunity. Student demand is high for a good course in this subject area. We can’t wait to see what you’ll come up with!
🙌 Aim for high ratings to succeed in this topic. For maximum impact in this topic, make sure your course will stand out from others with high ratings from students. Submit a Test Video to make sure you are exceeding student expectation in audio/video production and your delivery as an instructor. Strive to meet or surpass all the recommended items on our Course Quality Checklist.
📣 Have a marketing strategy to succeed in this topic. Ready to compete among the top courses in this topic? Get the word out on your Facebook page or other social media platforms like LinkedIn. Start building a presence on YouTube– even a few hundred subscribers can make a big difference. Udemy is here to help you develop a strong marketing plan for your course (learn more here).
🦄 Differentiate your course to succeed in this topic. Although there might be a lot of courses in this topic area, focus on what will make yours stand out from the crowd. Focus on your true specialty within this broader topic.
💯 Bring your “A” game to succeed in this topic (i.e. do all of the above). This means that in the current Udemy landscape you’ll need high ratings from students, a killer marketing strategy, and a well differentiated topic to rise to the top in this topic area.


There are many ways to approach each topic and we have students who appreciate unique perspectives that are relevant to them. Stand out from the competition by using this worksheet to clarify your course’s unique selling point for students.