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Course Landing Page
Congratulations on completing your course goals, test video, and curriculum! You’re officially a part-time instructor and professional video producer.
Your Course Landing Page is your course’s face to millions of Udemy students. This page is where visitors find all the information they need to decide whether your course will help them achieve their goals and why they should pick your course over everything else in the marketplace. Before we turn up the heat on marketing your Udemy course, let’s make sure your course landing page is ready to get the attention of your ideal student – you’ll want to get into the shoes of a potential student seeing your Udemy course page for the first time.
- What would you look at to determine whether or not to enroll in a course?
- Do you have an appropriate course title that contains relevant and in-demand keywords?
- Do you have a compelling course description?
- Don’t engage in misleading marketing messages; if a student has a bad learning experience because of a bad fit with the course, it can result in bad reviews and low engagement.
COMPLETE YOUR COURSE LANDING PAGE
Course Title: Our research shows that courses with well constructed titles are more likely to have students enroll in the course. The title is the first thing students see. Make sure to review the following three things when creating your title and subtitle; search, audience, and follows Udemy policy requirements.
- Search: Having a title optimized for search means it holds certain keywords potential students may search.
- Example: If you’re teaching a course on knitting, try incorporating the words knitting, patterns, stitch, or casting in your title.
- Audience: Having a title appropriate for your audience means you’re speaking the same language your audience uses. Consider whether or not buzzwords and jargons are appropriate. You can also include the audience that you’re targeting. Is it for beginners? Pros? Programmers? Photographers? Business owners?
- Examples: Knitting 101: Learn different knitting patterns for beginners, Social media marketing for small businesses, SEO for photographers, or New CCNAx 200-120 Routing and Switching.
Course Subtitle: Your subtitle needs to be descriptive, educational, and straight to the point. You should consider certain keywords, trends, or skill sets that potential students may search.
- Example: Learn effective social media marketing strategies with Facebook, YouTube, Twitter, and LinkedIn that will help drive sales!
Udemy Policies Requirements: Focus the title and subtitle on what students will learn and how they can apply the skill. Make it specific and use 60 characters or less. Don’t make salesy, big promises that can come across as spammy to students.
What’s not allowed in your title/subtitle:
- Don’t use direct or indirect references to monetary promises, making money, income etc. as being the purpose of your course. Students are here to learn skills they can apply. Focus the positioning of your course on the skill that students will learn. To pass Quality Review, your title and subtitle cannot include references to the word “money” or direct/indirect references to monetary promises, making money, income etc.
- Don’t over capitalize or use unnecessary punctuation or special characters (invalid characters, hyphens in the wrong places, multiple exclamation points etc.).
- Don’t use the word “Udemy” in the title or subtitle, unless the course is about creating a course/marketing on Udemy.
- Note: If the course is about creating a course on Udemy or marketing on Udemy, the course title must end with “- Unofficial” in the title. And the first line in the course description has to be “This course is not sponsored by or affiliated with Udemy, Inc.”
Remember, we do check for this as part of our Quality Review Process.
Course Description: Think of your course description as a sales pitch. Explain who the course is created for, why students should take it, why the course is important, and what they’ll learn or get out of it. Similar to the price of the course, the course description can be a “make it or break it” factor when determining whether or not to enroll.
Course Image: The course image should be an eye-catching, informative image that captures the student’s attention. Make sure the graphic is relevant to the course, is attractive, and not pixelated.
Basic Info: Choose the language of your course, the level you’re teaching, and the category that matches your course.
Promotional Video: Students who watch a good promo video are 5X more likely to enroll in your course. Make sure it’s engaging, eye-catching, and relevant to your course. Your promo video is a key tool in communicating the value of your course to potential students. Keep in mind it’ll give potential students a preview of your course experience.
How to create a promo video: Our data analysis team ran numerous tests, looked at hundreds of promo videos, and came up with a second-by-second researched recipe for how to make your promo video awesome.
- First Three Seconds – Course Image Placeholder:
Start with a slide showing your course image or branding.
- Next 20 Seconds – Welcome & Instructor Introduction:
Give a one-sentence intro to the course (think about your course subtitle), then tell students why you’re a credible instructor.
Examples of credibility: Companies you’ve worked for or trained, publicity you’ve received, number of years you’ve been teaching, etc.
Pro Tip: Add clips of talking-head footage here.
- Next 20 Seconds – Benefits:
Describe the benefits of the course and what students will be able to do after completing it. Paint a picture of skills they’ll gain, instead of abstract concepts they’ll learn.
Example: “At the end of this course, you’ll be able to talk confidently about political hot-button issues at dinner parties”
- Next 20 Seconds – List of Major Components:
Explain how the course is designed and list (don’t describe) the major topics you’ll cover.
Pro Tip: Be careful of getting too bogged down in the details of what you’ll cover. Don’t teach anything yet, just list what you’ll teach.
- Next 15 Seconds – Ideal Student Description:
Describe your target student. What are some roles this course plays in the student’s professional and personal life? What are some goals this student wants to achieve? What challenges does this student face when trying to achieve their goals?
Example: “I designed this course for the family chef who wants the family to get excited about dinner-time but struggles with making delicious meals that are also nutritious”
- Next 10 Seconds – Thank You & Call to Action:
Ask students to enroll in the course or try the free preview if they want to explore further.
Most important: Keep the promotional video under two minutes. 90 seconds is ideal.
- Promotional Video Closed Captions: Add closed captions to your promotional video. To make the captions, you can use a company like Cielo24 our Youtube. Upload your Udemy lecture as a private video, follow Youtube’s directions for creating captions, and then download the resulting caption file. Udemy only accepts .vtt captions, so if you have created .srt captions, use the Simple SubRip to WebVTT converter. Closed captioning files cannot be larger than 1.0 GB.
Please note: Captions are not a simple transcript or script of your course.
Instructor Bio: Students really care about the credibility of their instructor. This is where you show them why you’re the expert they should learn from. A potential student will want to make sure you’re knowledgeable, and appropriate to teach that specific course.
- Include recognitions, accomplishments, and/or expertise to convince them that you’ll have the ability to deliver quality content in the course
- Make sure you have a brand-appropriate photo
- Don’t take a photo of yourself in a messy kitchen
- Position yourself as an expert students wants to learn from
Visit your instructor dashboard to complete your course landing page.
|Complete My Course Landing Page|