Optimize your course for Udemy for Business

On Udemy for Business, instructors reach employees from around the world. From marketing to manufacturing, Python to presentation skills, these learners look to Udemy instructors to help turn their proficiency into mastery. Below, learn how to tailor your content to these professional learners.

  • Provide practice activities: Udemy for Business courses with practice activities on average receive 40% more enrollments and 50% more consumption than those without. We recommend including at least one practice activity in every course section.

 

  • Make the content practical and useful: A common mistake instructors make is to start from the very beginning. Often, Udemy for Business learners are already proficient in a skill but are looking for ways to level up, and apply what they learn at work that day. Be sure to set clear prerequisites and offer plenty of real-world examples to make your content as practical and useful as possible.

 

  • Keep lectures to 7 minutes or less: This summer, we dove into our consumption data and learned that our top-rated courses had average lecture lengths of just under 7 minutes. For soft skill topics, we recommend developing bite-sized lectures around 5 minutes.

 

  • Be polished and professional: Aesthetics and polish count with Udemy for Business users. As they are a corporate audience in a business setting, Udemy for Business learners can be more conservative and professional than learners on Udemy.com. Keep this in mind when choosing presentation tools, refining your course landing page(s) and deciding what delivery style to portray.

 

  • Optimize the Course Landing Page: Take some time to tweak your Course Landing page. In particular, your title and subtitle play a critical role in search results on both Udemy.com and Udemy for Business, so make sure you’re clearly communicating the most important areas covered within the course. This article has helpful tips for optimizing each aspect of the page, highlighting where students spend time when deciding whether to enroll in your course. Also take time to assure that you are delivering on the promises made in your “What Will I Learn?” section and that your course properly sets student expectations for the difficulty level of material covered. If the material is meant for a beginner, experienced students may be disappointed in their learning experience so it’s important to assure the Course Landing Page properly defines who the course is for. 

 

  • Examine written reviews: Take an in-depth look at written student reviews to uncover repeat points students mention in their feedback. You can also solicit additional feedback from students using an Announcement requesting honest reviews to learn what may or may not be resonating with them. Some of the most common trends from UFB students that we see are a desire for more Practice Activities, loss of credibility due to typos on a Course Landing Page or in slides, and poor A/V quality.

 

  • Watch your industry: Know what’s coming next in your area of expertise, and move quickly when a new topic is rising. 

 

To clarify, these are not requirements for Udemy for Business courses. Rather, these are recommendations for ways to optimize your content for Udemy for Business engagement based on feedback we’ve heard directly from Udemy for Business learners. 

The good news is that generally, the things that appeal to learners at work also appeal to learners at home. So while following these tips will make your course especially well suited to Udemy for Business, it’ll also help you deliver a better experience for your individual students.

Please reach out to ufbcontent@udemy.com with any questions!

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