Optimize your content for Udemy Business
Through Udemy Business, instructors reach learners at companies around the world. From marketing to manufacturing, Python to presentation skills, these learners look to Udemy instructors to help turn their proficiency into mastery. Below, learn how to tailor your content to these professional learners.
Note that all these tips can also make your content more attractive in the Udemy Marketplace, but they’re especially important to consider when your content is serving learners at work.
- Provide real-world examples and opportunities for practice: Udemy Business learners want to understand the practical applications of what they’re learning, and they’re eager to learn by doing. On average, Udemy Business courses with practice activities receive more enrollments and consumption than those without. We recommend including frequent examples and at least one practice activity in every course section.
- Be polished and inclusive: This audience spans many countries and industries. While no one style will work for everyone, we recommend erring on the side of professionalism with your personal presentation, choice of language, and editing rigor. Using diverse examples in your explanations and exercises can also help you connect with the global professionals taking your content through Udemy Business.
- Teach efficiently: Learners on Udemy Business are “paying” with their time rather than their money. We see learners gravitate towards shorter, more concise courses, as well as courses with clearly delineated, achievable sections.
- Teach discrete sections and clearly label your course components: Some learners will start at the beginning of your course, but others will dive right into a particular section or lecture that matches their current learning need. Udemy Business learners can discover individual course components in recommendation units, in their search experience, and in learning paths put together by their employer. Write clear, descriptive titles for your sections and lectures to help them find your content.
- Triple-check your prerequisites: Udemy Business learners may have restrictions on the types of software or files they can download at work. Clearly indicate all the tools and equipment needed to take your course on your Course Landing Page using the “Intended learners” step of the course builder.
- Examine written reviews: If you already have content in Udemy Business, you can use your Performance dashboard to specifically check out your ratings and reviews from these learners. If you’re not yet in Udemy Business, it’s still worth it to pay careful attention to the feedback you get from your marketplace learners and use it to help you make improvements.
- Watch your industry: Many Udemy Business learners seek to be on the cutting edge of their fields. You should seek to know what’s coming next in your area of expertise, and move quickly when a new topic is rising. Our Udemy Business content opportunities tool gives you a look into what subjects are needed most by the companies that use Udemy Business. Learn more here.
The good news is that generally, the things that appeal to learners at work also appeal to learners at home. So while following these tips will make your course especially well suited to Udemy Business, it’ll also help you deliver a better experience for all your learners.