Udemy Business Content Opportunities: FAQs

The Udemy Business Content Opportunities tool gives established instructors insight into the content most likely to be curated into the Udemy Business collection. Currently, to view the tool, instructors must have at least one course with an average rating of 4.2 stars or higher, calculated from at least 25 ratings for English content or 10 ratings for non-English content. Opportunities currently display in English, even when an opportunity targets a course in another language. The Udemy team is working to enable official translations of all opportunities.


This FAQ seeks to answer common questions about how the tool works.


Content opportunities


  • How does Udemy determine what is considered a “content opportunity”?


Udemy has a dedicated team of content strategists who work to determine the most promising subjects to add to our business collection. This team synthesizes information from customer feedback, learner search and usage data, and industry trends. Then, they map this to our current collection to determine where new content is most likely to add value. Those high-value subjects are surfaced to proven, published instructors as Content Opportunities.


  • I think a course on a particular subject might be valuable for Udemy Business, but I don’t see it on this list. Can I still create a course on this topic?


You can always create a course on a subject you think will become in-demand with professional learners. The Opportunities tool doesn’t provide an exhaustive list of everything that might be curated into Udemy Business. Rather, it represents the subjects we are most actively seeking to add to the collections based on current supply and demand. 


If your course passes our quality thresholds and meets a demonstrated need that the current collection doesn’t, it has a good chance of being added. Particularly for non-English content, there are many subjects that could add value to our international collections that may not be explicitly listed in the tool, but have a good chance of being curated.


  • Why do some subjects have details like “intended learner” and “key content” but some don’t? Without this guidance, how can I make sure this course resonates with Udemy Business learners?  


We aim to share as much information as we can about each opportunity, but with hundreds of topics in over a dozen languages, we won’t always have all the answers. No matter the level of detail provided, we expect instructors to teach on topics on which they have rich professional experience. We encourage you to leverage that expertise to determine the most relevant audience and curriculum for the subject you’re interested in teaching.


  • How much money can I expect to make by teaching on these subjects?


The revenue potential for any given subject is determined by many factors including the quality/relevance of the course created, the type and number of customers Udemy serves over time, and the relative engagement in other subjects. We strive to present the opportunities we think are most likely to add new value for learners and instructors, but we can’t guarantee or project a specific level of performance.


  • How frequently are the opportunities presented here updated? 


This list is updated as our research and insights dictate. We hope to increase the frequency of updates over time. You can always see when the list was last updated in the upper left corner of the tool, above the filters. 


Course creation


  • What happens when I link a course to an opportunity?


When you link a course to an opportunity during course creation, it expedites the course’s review for curation. The draft course will display the “content opportunity” tag in your main instructor dashboard. Once that course is published and meets curation review thresholds, (see “content curation” FAQs below), it will be automatically surfaced to the curation team for review. 


This feature should only be used to flag courses that squarely address the subject described in the opportunity. Instructors who deliberately link courses to unrelated opportunities in an effort to game the curation system may face restrictions in usage of this feature in the future.


  • How do I link an in-progress or already-published course to an opportunity?


Currently, it’s only possible to link a course to an opportunity at the time you create the course draft. Note that even if your course isn’t explicitly linked to an opportunity, if it clearly covers a related subject (matching keywords in title/subtitle and relevant items in the course curriculum) and meets curation review thresholds, it’s likely to be reviewed by the Udemy team during regular reviews of promising new content.


  • How will I know if a subject on which I’m creating a course changes in priority or has additional details? 


At this time, you’ll have to check back periodically to see if your opportunity has changed in details or priority. In the future, we plan to explore ways we might help instructors track changes in the opportunity list over time.


  • How should I categorize my course? I don’t see a match with the listed “domain.”


You should leverage your professional expertise to assign a Udemy category to the course you’re creating. 


Content curation


  • Will courses created on these subjects be automatically curated into Udemy Business?


No. As always, we want to ensure the content surfaced to our subscription customers is trusted and high-quality. Courses on these subjects will be reviewed for priority curation, and we’ll continue to rely on signals like ratings/reviews, learner engagement, instructor track record, and curriculum fit to determine which content should be included. In general, we look for courses with a course rating of at least 4.4, with a minimum of 25 ratings Thresholds may vary by language. 


  • I’ve already published a course on a subject on this list. Why hasn’t it been curated? 


There are many reasons courses on an opportunity subject may not be curated into Udemy Business. If your course doesn’t meet the quality thresholds outlined above, it will typically not be considered for curation. Courses with no recent updates are less likely to be curated. Similarly, courses from instructors with a history of policy violations or poor learner experiences are also less likely to be curated.


  • I have a course in the Udemy Business collection on this subject. Why is the subject listed here? 


Both on the marketplace and in Udemy Business, learners appreciate having more than one way to learn a given subject. We sometimes seek additional content to deepen our offering on subjects with sufficient demand, giving learners additional course styles or topic applications to choose from.


In the case that your course was added after the opportunity list was last updated, the status of the opportunity may change with the next version of the list.


  • How will I know if my content has been reviewed for curation? 


If your content is added to the Udemy Business collection, you’ll receive a notification. At this time, you won’t be notified that your content has been reviewed unless that review leads to curation. We’re exploring ways to provide additional visibility into the curation process, but don’t have this functionality yet.


  • What happens if multiple instructors create content on this subject?


If there is sufficient demand to merit multiple options for a given subject, and there are multiple courses that meet our trust and quality thresholds, we may curate more than one course.

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